socialuri sawarmos proeqti

GRUNI da IEDCentre

gundebiGRUNI - is warmomadgenlebi: anano ComaxiZe zura murakaSvili daviT sariSvili Tiko qawaSvili

IEDCentre warmomadgeneli: goCa nikolaiSvili

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AgreePro: soflis meurneobis produqtebis el-komercia

GRUNI

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anano ComaxiZe

zura murakaSvili

daviT sariSvili

Tiko qawaSvili

IEDCentre

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a.a.i.p. “inovaciebisa da mewarmeobis ganviTarebis centri”, igive NGO “IEDCentre” (Non-Governmental Organization Innovations and Entrepreneurship Development Centre).

49 dRis daarsebuli organizacia

menejmenti – dasavluri ganaTlebiT

“Best Practice” – organizaciis marTvis meTodologia

Global Entrepreneurship Week Inc. – is warmomadgenloba saqarTveloSi

saerTaSoriso/globaluri midgoma

organizaciis misia:• inovaciuri saqmianobis ganviTareba

da xelSewyoba;• mewarmeobis ganviTareba xelSewyoba;• regionaluri ganviTarebis xelSewyoba;• socialuri mewarmeobis ganviTareba da

xelSewyoba;• biznes inkubaciis ganviTareba da

xelSewyoba;• garemos dacva;• profesiuli ganviTarebis, dasaqmebisa

da ganaTlebis xelSewyoba da ganviTareba;

• biznes kvlevebis warmoeba;• SezRuduli SesaZleblobebis mqone

adamianebis sazogadoebaSi integraciis, reabilitaciisa da ganviTarebis maqsimaluri xelSewyoba;

• mzrunvelobas moklebuli bavSvebisa da socialurad daucveli mosaxleobis socialur – ekonomikuri mdgomareobis gaumjobeseba;

• genderuli balansis xelSewyoba;• sxva organizaciis SinaganawesiT

gansazRvruli saqmianoba, romelic ar aris akrZaluli kanoniT.

problemebi – unda gadavWraT!

1. soflis meurneobis seqtori:• gamouyenebeli resuri – gasayidi produqti• gamouyenebeli aeqsporto potenciali

2. socialurad daucveli• ltolvilebi• gansaxlebulebi• maT Soris umuSevari (siRaribis zRvars miRma)

3. informaciis deficiti – TbilisTan SedarebiT• informaciuli vakuumi• ganviTarebis dabali tempi• informaciuli teqnologiebis aTvisebis mcire masStabi

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socialuri koncefcia biznes koncefcia1. socialur daucvelTa (ltolvilTa da gansaxlebulTa, sxva

tipis socialur daicvelTa) datreiningeba da dasaqmeba1. eleqtronulad soflis meurneobis

produqtebis gasaRebis xelSewyobidan momsaxurebis sakomisios saxiT Semosavlis generireba (diversifikaciis pirobebSi, servisis srulyofa)

 

1. soflis meurneobis ganviTareba da gasaRebis bazrebis moZieba

           

socialuri daniSnuleba beneficiarebi

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beneficiarebi rogorc aRiniSna arian socialur daucvelebi (ltolvilebi da gansaxlebulebi aseve sxva tipis socialur daicvelebi) romelbic datreiningdebian da dasaqmdebian. aseve beneficiarebi arian GRUNI – s studenturi gundi romlebic dasaqmdebian 4-ve.

organizacia a.a.i.p. inovaciebisa da mewarmeobis ganviTarebis centri, proeqtis ganxorcielebebis pirobebSi S.p.s. AgreePro – s aiRebs marTvaSi raTa marTvis damatebiTma xarjebma organizacias sawyis etapzeve ar gauCinos problemebi.

studentur gunds rac Seexeba dasaqmdebian survilisamebr komerciul mimarTulebiT da imuSaveben servisis / produqtis komercializaciis strategiasa da gayidvebze.

biznes modeli

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• produqtebis registracia registratorebis mier1. produqtis gamyidvelebis mikiTxeba 2. pirobebze SeTanxmeba da produqtis registracia

• gamyidveli yidulobs produqts1. registrirdeba aplikaciaSi ixdis Tanxas unaRdo angariSsworebiT2. Tanxa iricxeba S.p.s. AgreePro-s angariSze.3. S.p.s. AgreePro – ukavSirdeba gamyidvels da uTanxmdeba produqtis distribuciaze.

• S.p.s. AgreePro - s distributors miaqvs produqti myidvelTan 1. Tanxa ericxeba produqtis mflobels.

servisebi “Membership” – sawevro servisi

gayidvis servisi

sareklamo servisi – prototipis doneze

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bazari

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korporatiuli bazari: mcire mewarmeebi da ind. mewarmeebi; mcire da saSualo zomis gadamyidvelebi msxvili adgilobrivi da saerTaSoriso organizaciebi

samomxmareblo bazari: individualebi.

unikaluri SeTavazeba - USP

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USP – SeiZine ekologiurad sufTa sasoflo sameurneo produqti (bio-produqti) imaze dabal fasad vidre adgilobrivad (gadamyidvelisgan) da miiRe produqti saxlSi saqarTvelos nebismieri wertilidan.

momxmareblebi AgreePro – sgan iyidian: yvela produqts romelic ki soflad arsebobs da iwarmoeba. pirvel etapze mxolod produqti iqneba saitze Semdeg soflad arsebul sxva nivTebzec gadavalT iseTive rogoric aris saxli, manqana da a.S.

pirvel etapze ki Semdegi produqtebi iqneba savaWrod veb gverdze: xili (vaSli, msxali, gargali, Werami, atami, qliavi, tyemali, aluCa, bali, alubali, yurZeni, kivi, vaSl-atama da a.S.), bostneuli da sxva sasoflo sameurneo produqtebi, imisTvis rom niSuri penetracia moxdes bazarze meti reagirebis misaRebad da Semdeg moxdeba gafarToeba.

unikaluria idea imitom rom naturaluri, ekologiurad sufTa, bio-produqtebi advilad ar iyideba pirdapir pirveli xelidan aseT pirobebSi kidev nebismiers SeeZleba iyidos soflis meurneobis produqti pirdapir 1-i xelidan gamyidvelisgan.

klienti imitom SeiZens rom Cven movipovebT produqts didi fasdaklebiT soflad mcxovrebisgan, rasac klienti imaze dabal fasSi miiRebs ra fasSic adgilobrivad axdens Sesyidvas da klienti kidev imitom SeiZens rom iqneba adgilze mitanis servisi.

marketinguli kompleqsi - strategia

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produqti – ekologiurad sufTa, xarisxiani

fasi – dabali, an igive, vidre sxva nebismieri• penetraciis safaso stategia.

reklama – onlain reklama, informaciuli broSurebi, kar-da-kar informireba (D2D.)

distribucia – miiRebT pirdapir saxlSi.

marketingi da gayidvebi

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1 2 3 4 5 6 7 8 9 10 11 120

10,000

20,000

30,000

40,000

50,000

60,000

saitidan gayidvebi

saitidan gayidvebi

  Tve 1 Tve 2 Tve 3 Tve 4 Tve 5 Tve 6 Tve 7 Tve 8 Tve 9 Tve 10 Tve 11 Tve 12 wliuri

saitidan gayidvebi 100 3,000 10,00010,00020,00020,00020,000 50,000 50,000 50,000 20,000 20,000 273,100                           

risk faqtorebi < = > usafrTxoeba

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dabali xarisxis produqti

Hmavne produqti

Hgayalbebuli produqti

Haraswori zomiT miwodebuli produqti

HSesyidvis pirobebSi produqtis ar qona

momwodeblebis gradacia;

Sesabamisad, “gamorCeuli” momwodeblebis waxaliseba;

Hveb gverdis produqtis risks momwodeblis doneze tovebs.

swori operaciuli menejmenti, SeTanxmebebze awyobili urTierToba.

biznesis warmatebis faqtorebi

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ekologiurad sufTa bio-produqtebi

produqti imaze dabal fasad vidre lokalurad (TbilisSi)

pirdapir soflidan Tqvens saxlSi

warmatebuli/profesionali menejment gundi

gamarTuli organizacia

“Cash Flow”– fuladi saxsrebis mimoqceba

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fuladi saxsrebis moZraobis uwyisi Tve 1 Tve 2 Tve 3 Tve 4 Tve 5 Tve 6 Tve 7 Tve 8 Tve 9 Tve 10 Tve 11 Tve 12 wliuri

fuladi saxsrebis mimoqceva operaciuli aqtivobebidan:

-2,549 -1,969 -569 -569 1,431 1,431 3,431 9,431 9,431 9,431 3,431 -1,698 30,662

wm. mogeba -2,280 -1,787 -597 -597 1,103 1,103 2,803 7,903 7,903 7,903 2,803 2,803 29,062

koreqcia: amortizacia 133 133 133 133 133 133 133 133 133 133 133 133 1,600

koreqcia: gadasaxadi -402 -315 -105 -105 195 195 495 1,395 1,395 1,395 495 495 5,129  fuladi saxsrebis mimoqceva sainvesticio aqtivobebidan: 3,330 0 0 0 0 0 0 0 0 0 0 0 3,330

Cadebuli kapitali 6,330 0 0 0 0 0 0 0 0 0 0 0 6,330

evraziis fondis granti 12,000 0 0 0 0 0 0 0 0 0 0 0 12,000

veb aplikacia -4,000 0 0 0 0 0 0 0 0 0 0 0 -4,000

manqana -8,000 0 0 0 0 0 0 0 0 0 0 0 -8,000

aipadi -3,000 0 0 0 0 0 0 0 0 0 0 0 -3,000  fuladi saxsrebis mimoqceva safinanso aqtivobebidan: 3,400 0 0 0 0 0 0 0 0 0 0 0 3,400

aRebuli sesxi / krediti 3,400 0 0 0 0 0 0 0 0 0 0 0 3,400 

sul fulis moZraoba 4,181 -1,969 -569 -569 1,431 1,431 3,431 9,431 9,431 9,431 3,431 -1,698 37,392

fuladi saxsris naSTi 4,181 2,212 1,643 1,073 2,504 3,935 7,366 16,797 26,228 35,658 39,089 37,392 37,392 

mogeba-zarali

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mogeba - zaralis uwyisi Tve 1 Tve 2 Tve 3 Tve 4 Tve 5 Tve 6 Tve 7 Tve 8 Tve 9 Tve 10 Tve 11 Tve 12 wliuri

Semosavali: 20 600 2,000 2,000 4,000 4,000 6,000 12,000 12,000 12,000 6,000 6,000 66,620

wevrobidan 0 0 0 0 0 0 2,000 2,000 2,000 2,000 2,000 2,000 12,000

sakomisioebidan 20 600 2,000 2,000 4,000 4,000 4,000 10,000 10,000 10,000 4,000 4,000 54,620 

TviTRirebuleba: 2,569 2,569 2,569 2,569 2,569 2,569 2,569 2,569 2,569 2,569 2,569 2,569 30,830

distrubuciis sawvavis xarji 0

registratorebis anazRaureba 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 18,000

i.t. TanamSromlebis xelfasi 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000

domeinis xarji 3 3 3 3 3 3 3 3 3 3 3 3 30

hostingis xarji 17 17 17 17 17 17 17 17 17 17 17 17 200

serveris xarji 50 50 50 50 50 50 50 50 50 50 50 50 600

 

saerTo mogeba: -2,549 -1,969 -569 -569 1,431 1,431 3,431 9,431 9,431 9,431 3,431 3,431 35,790

 

xarjebi: 133 133 133 133 133 133 133 133 133 133 133 133 1,600

manqanis cveTa 133 133 133 133 133 133 133 133 133 133 133 133 1,600

  wm. mogeba gadasaxadebamde -2,683 -2,103 -703 -703 1,298 1,298 3,298 9,298 9,298 9,298 3,298 3,298 34,190

gadasaxadebi -402 -315 -105 -105 195 195 495 1,395 1,395 1,395 495 495 5,129

 

wm. mogeba -2,280 -1,787 -597 -597 1,103 1,103 2,803 7,903 7,903 7,903 2,803 2,803 29,062  saitidan gayidvebi 100 3,000 10,000 10,000 20,000 20,000 20,000 50,000 50,000 50,000 20,000 20,000 273,100 

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biujetis muxli

 fondisgan moTxovniliTanxa(lari)

kreditis saxiT moTxovnili Tanxa

(lari)

sxva wyaroebis mier gaweuli

Tanadafinanseba (lari)

ZiriTadi saSualebebiaipadi X 4 3 000 GEL    manqana X 2 8 000 GEL    veb aplikacia     <4 000 GEL

sabrunavi saSualebebi2 i.t. TanamSromlis 2 Tvis xelfasi 1 000GEL    4 registratoris 2 Tvis xelfasi   3 000 GEL  2 mZRolis 2 Tvis xelfasi     < 2 000 GELserveris xarji     100 GELdomeinis xarji     30 GELhostingis xarji     200 GELfuladi saxsrebis sxva deficitis dafinanseba   400 GEL     55.22% 15.65%  29.13% 

biujeti 12 000 GEL 3 400 GEL <6 330 GEL

sul biujeti 21 730 GEL

biujeti

proeqtis cxrili

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# samuSaoebi 1 Tve

2 Tve

3 Tve

4 Tve

5 Tve

6 Tve

7 Tve

8 Tve

9Tve

10 Tve

1 manqanebis da aipadebis SeZena                    

2 i.t. da TanamSromlis daqiraveba                    

3 mZRolis da registratorebis daqiraveba                    

4veb aplikaciis funcionluri moTxovnebis analizis dokumentis SemuSaveba

                   

5 veb aplikaciis developeri - momwodeblis SerCeva                    

6 veb aplikaciis developmenti                    

7 veb aplikaciis testireba da Casworebebi                    

8 veb aplikaciis sapilote versiad gaSveba                    

9 proeqtis dasruleba                    

ratom – “AgreePro” mkafiod gansazRvruli biznes da socialuri ideis koncefcia;

globaluri + lokaluri midgoma – kompetenturi menejmenti;

aqtiuri – “SMART-ER” studenturi gundi;

biznesis mdgradoba – biznesis uwyvetoba;

unikaluri SeTavazeba/saSualeba;

saWiro + myari saerTaSoriso da lokaluri biznes kontaqtebi

dasaqmebuli pirvel etapze – 8=< + studenturi gundi;

proeqtis ganxorcielebis etapze gadasvlis vada – 8 Tve;

pirvelive wels wm. mogeba – 29,062 lari.21

kiTvxebi da pasuxebi

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