Social_Media_strategy_AIESEC_in_Ukraine_10-11
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SOCIALIZATION!Social Media strategy
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Social Media strategyAIESEC in Ukraine
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Channels for sharing content
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Channels for live communications
1. TO SHARE
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Channel Content Description Connections
• Media appearances (TV videos, talk-shows
etc. about projects, events , other
activities of LC and AIESEC itself)
• Videos about internship (stories of EPs,
interns)
• Videos about projects
Brand aligned videos Integrated at official
web-site
Photos from projects, events and other
activities of LC
Photos from external events
or working/educational
internal events, no parties,
Integrated at official
web-site
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activities of LC internal events, no parties,
no photos with drinks,
punishments etc.
web-site
• Media appearances in printed press about
projects, events, and other activities of LC
• educational docs about soft skills, other
knowledge
• stories of EPs, interns
Brand aligned articles,
publications at newspapers,
magazines etc.
Put at the end of each
doc slide with links to
web-site and main SM
accounts (twitter,
facebook, vkontakte)
• Presentations about AIESEC, projects,
internship program
• stories of EPs, interns
• educational ppts about soft skills, other
knowledge
According to brand
standards
Brand aligned and external
oriented (without internal
slang) content
Put at the end of each
doc slide with links to
web-site and SM
accounts (twitter,
facebook, vkontakte)
2. TO COMMUNICATE
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Channel Content Description Connections
• Tweets about projects, events and other activities of LC
• Tweets about media appearances (TV, printed press) at issuu and online
• Tweets about new posts at official web-site
• Tweets about new posts at blogs
• Tweets about new photo galleries from projects, events and other
activities of LC at flickr
• Tweets about new educational ppts and docs about soft skills, other
knowledge
• Brand aligned content
• Links for brand aligned
content (videos, photos,
articles, etc.)
Links for youtube,
flickr, issuu,
slideshare, blogs
• Posts about projects, events and other activities of LC
• Posts about media appearances (TV, printed press) at issuu and online
• Posts about new posts at official web-site
• Posts about new posts at blogs
• Brand aligned content
• Links for brand aligned
content (videos, photos,
articles, etc.)
Links for youtube,
flickr, issuu,
slideshare, blogs
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• Posts about new posts at blogs
• Posts about new photo galleries from projects, events and other
activities of LC at flickr
• Tweets about new educational ppts and docs about soft skills, other
knowledge
articles, etc.)
• Posts about projects, events and other activities of LC
• Posts about media appearances (TV, printed press) at issuu and online
• Posts about new posts at official web-site
• Posts about new posts at blogs
• Posts about new photo galleries from projects, events and other
activities of LC at flickr
• Tweets about new educational ppts and docs about soft skills, other
knowledge
• Brand aligned content
• Links for brand aligned
content (videos, photos,
articles, etc.)
Links for youtube,
flickr, issuu,
slideshare, blogs
• Posts, videos, images about projects, events, and other activities of LC
• Successful stories of EPs, interns, members ( + videos, images)
• Brand aligned content
• Links for brand aligned
content (videos, photos,
articles, etc.)
Links for youtube,
flickr, issuu,
slideshare
HOME BASE
Drive traffic to home base by using social medias – put links to web-site in majority of
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medias – put links to web-site in majority of messages.
Home base: aiesec.org.ua.
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Principles
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Principles
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Twitter: #aiesec_ua, #aiesec_lc
Vkontakte, facebook:
Official group/account of LC
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Official group/account of Exchange Program, LT recr
Official group/account of projects
Track, analyze and optimize
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Track, analyze and optimize
To track
Database of all SM accounts in national and local level
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local level
To analyze• http://socialmention.com
• http://www.quantcast.com
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• http://www.quantcast.com
• http://www.howsociable.com
• http://www.youtube.com/t/advertising_insight
Measurements of success• No of positive comments on Twitter, Facebook, vkontakte,
YouTube, Issuu, Slideshare, Flickr
• No of followers/friend on Twitter, Facebook, vkontakte, YouTube,
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• No of followers/friend on Twitter, Facebook, vkontakte, YouTube, Issuu, Slideshare, Flickr
• No of retweets/shares/likes Twitter, Facebook, vkontakte, YouTube, Issuu, Slideshare, Flickr
• No of visitors at aiesec.org.ua/local web-sites
• % of growth in the number of visitors of aiesec.org.ua/local web-site
Social Media Team• To keep conversations in social medias
• To track SM environment, accounts, to check the quality of the content
• To analyze using special tools
• Make reports
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• Make reports
• To propose new ways to optimize presence of AIESEC in Ukraine in social medias