Socialmedia nonprofits 2_v100
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Kick Starting Your Social Media for Non-Profits Laura Gallagher The Creative Company, Inc.
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Transcript of Socialmedia nonprofits 2_v100
Kick Starting Your Social Media for Non-Profits Laura Gallagher
The Creative Company, Inc.
• h"p://youtu.be/ZQzsQkMFgHE
1989
2013
Our System
Social Media Engagement
Credit: Craig Newmark
Social Media Engagement
Credit: Craig Newmark
Social Media Engagement
Credit: Craig Newmark
Key Social Media Guidelines – Non-Profits
• Mention and tag your influencers • Call for action • Use scheduling tools such as HootSuite,
Sprinkler or Sprout • Build real relationships and encourage one
another • Don’t flood your audience with posts
Physicians Plus and Henry Vilas Zoo
• Polar Dash Campaign • Joint partnership with Henry Vilas Zoo
Henry Vilas Zoo Promotion: • 32,000 Facebook fans • 1,973 Twitter fans
Physicians Plus and Henry Vilas Zoo
Monona Public Library
Reach people beyond your Pages fans
Key Social Media Guidelines – Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as HootSuite, Sprinkler or
Sprout
• Build real relationships and encourage one another
• Don’t flood your audience with posts
Call to Action - MIA
• Photo posts receive interaction rates 39% higher than average.
• More than 100% of posts that have a question located at the end have twice as high comment rate than those that don’t.
• “Call to actions” mean an increased interaction rate by 48%.
Social Media-Engagement
Key Social Media Guidelines – Non-Profits
• Mention and tag your influencers • Call for action • Use scheduling tools such as HootSuite,
Sprinkler or Sprout • Build real relationships member-to-member
and encourage each other in this space • Don’t flood your audience with posts
Use Your Tools Organizations that auto-publish have a 50% increase in leads
Use Your Tools
Key Social Media Guidelines – Non-Profits
• Mention and tag your influencers • Call for action • Use scheduling tools such as HootSuite, Sprinkler
or Sprout • Build real relationships and encourage one
another • Don’t flood your audience with posts
Build Real Relationships!
Real Relationships River Food Pantry, Harvest Dinner
Real Relationships
Key Social Media Guidelines – Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as HootSuite, Sprinkler or Sprout
• Build real relationships and encourage one another
• Don’t flood your audience with posts
Don’t Flood the Audience
Know the Audience
• Post on weekends • Sundays are king
Key Social Media Guidelines
• The Golden Rule Applies
• Like any good relationship, this will require your time, energy and solid e!ort – 24/7/365
• Use scheduling tools such as HootSuite, Sprinkler or Sprout
• Build real relationships and encourage one another • Don’t flood your audience with posts
The Golden Rule Applies “Do unto others as you would have them do unto you”
Slavery Campaign
h"p://vimeo.com/38921581
Connect with Us!
Facebook www.facebook.com/thecreativecompany
www.twitter.com/creativecompany
LinkedIn www.linkedin.com/in/gallagherlaura
