socialmarketing (1)

8/6/2019 socialmarketing (1)

1/53


2/53

What is Public HealthWhat is Public Health

all about?all about?


3/53

What does Public Health do?What does Public Health do?

Provide diseasecontrol and prevention

Assure air andwater quality

Promote healthy

lifestyles


4/53

Public Health is a wisePublic Health is a wise

investmentinvestmentIt helps people:

Save money

Enjoy good health

Live longer


5/53

People are living longer!People are living longer!


6/53

Drugs and medical careDrugs and medical care

+5 years


7/53

Public Health impactPublic Health impact

+25 years


8/53

Public HealthPublic Health

IsIs YourYo

urHealth Too!Health Too!


9/53


10/53

Public HealthPublic HealthAchievementsAchievements

in the 20th Centuryin the 20th Century


11/53

Public Health achievements in the 20th centuryPublic Health achievements in the 20th century

ImmunizationsImmunizationshave virtually eliminated:

Smallpox

Diphtheria Pertussis

Tetanus

Polio

Measles

Rubella


12/53


Infectious disease controlInfectious disease control


13/53


Safe and healthier foodsSafe and healthier foodsare now commonplace because of:

Hand washing

Sanitation

Refrigeration

Pasteurization

Pest control

Healthier animal care, feeding,and processing

Improved food supply safety


14/53


FluoridationFluoridation

Primary factor in thedecline of tooth decay

Benefits all, regardlessof age, education, orincome


15/53


Coronary heart diseaseCoronary heart diseaseand strokeand strokeThe leading cause

of death in the U.S.despite a 60%decrease in death ratessince 1950.


16/53


Recognition of tobaccoRecognition of tobaccoas a health hazardas a health hazardSmoking, once socially

acceptable, is on thedecline among U.S. adults.

% of population who smoke

196542.4% 199724.7%


17/53

VMT: vehicle miles traveled


Motor vehicle safetyMotor vehicle safety

192518 deathsper million VMT

19971.7 deathsper million VMT


18/53


Motor vehicle safetyMotor vehicle safetyPublic Health effortshave influenced:

Increased seat belt use

Vehicle safety improvements

Traffic safety regulationand enforcement

Improved streets and highways


19/53

Mother and infantMother and infantmortality ratesmortality rates

Maternal mortalityrates down 99%

Infant mortalityrates down 90%



20/53


Mother and infantMother and infantmortality ratesmortality rates

Improved standardsof living

Technological advancesin medicine

Greater access tomaternal and

well-baby care


21/53


22/53


Safer, healthierSafer, healthierworkplacesworkplaces

Mining safety Industrial safety

Indoor air quality

Ergonomics


23/53


IsIs YourYo

urHealth Too!Health Too!


24/53


25/53


A population-basedapproach to

healthy living


26/53

Core functions ofCore functions of



27/53


Public HealthPublic Health Assessment


28/53


Public HealthPublic Health Assessment Policy Development


29/53


Public HealthPublic Health Assessment Policy Development

Assurance


30/53




31/53

A.AssessmentA.Assessment1. Assess community health needs

2. Investigate health hazards and effects

3. Analyze health factors


32/53

B. Policy DevelopmentB. Policy Development4. Advocate for community needs and

issues

5. Prioritize health needs6. Plan and develop policies


33/53

C.AssuranceC.Assurance7. Manage resources

8. Implement programs

9. Evaluate programs

10. Inform the public


34/53


35/53

Some top priority healthSome top priority health

issues in Nebraskaissues in Nebraska Obesity Cardiovascular

disease Diabetes Poor nutrition Lack of exercise Environmental

health

Tobacco use West Nile Virus

Other communicablediseases Access to dental

care

Bio-terrorism


36/53

Problem:Problem:

Obesity EpidemicObesity EpidemicIn Nebraska:

Three in five people are overweight or

obese 1989 to 1999 saw a 75% increase in

obese people

Major cause of cardiovascular disease

and diabetes

Cost Nebraska $741 millionin 2002


37/53

Obesity Epidemic:Obesity Epidemic:

What we are doingWhat we are doingEducation focus:

Risks

Prevention


38/53

Problem:Problem:

Cardiovascular DiseaseCardiovascular Disease Causes 29% of deaths

in Nebraska

84% of Nebraskans have at leastone risk factor

$2.1 billion cost to Nebraska

in 2003


39/53

Cardiovascular Disease:Cardiovascular Disease:

What we are doingWhat we are doingPublic health focuseson prevention through

education


40/53

Problem:Problem:

DiabetesDiabetes 15% increase in deaths in

Nebraska from 198998

Diabetes costs Nebraska $610million per year


41/53

Diabetes:Diabetes:

What we are doingWhat we are doing Education is key

to prevention

Lifestyle changescan reduce diabetesdevelopment by

4060%


42/53

Problem:Problem:

Poor NutritionPoor Nutrition 4 of 5 Nebraskans dont eat

enough fruits and vegetables

Only 8 states rank lowerthan Nebraska


43/53

Poor Nutrition:Poor Nutrition:

What we are doingWhat we are doingPromoting importanceof balanced diets


44/53

Problem:Problem:

Lack of physical activityLack of physical activity 30.4% of Nebraska adults report

that they do not engage in leisure

time physical activity 4 in every 5 Nebraska high school

students do not engage in

sufficient levels of moderate andvigorous physical activity


45/53

Lack of physical activity:Lack of physical activity:

What we are doingWhat we are doing Educating youth and

adults about the value of

physical activity Creating environments

and policies that are

supportive of physicalactivity


46/53

Problem:Problem:

Tobacco useTobacco use 2,400 Nebraskans died in 1999

from tobacco use

Over $400 million each year ontobacco-related health care

45,000 Nebraska youth will die

prematurely as adults fromsmoking-related illness


47/53

Tobacco use:Tobacco use:

What we are doingWhat we are doing Tobacco-Free Nebraska

program including

tobacco cessation quitline(ending 5/30/04)

Grants to local communities

Youth empowermentactivities


48/53

Problem:Problem:

Oral health accessOral health access 18 Counties have no dentist 33 Counties have one or

two dentists 50% of Nebraska dentists plan to

retire by 2013


49/53

Oral health access:Oral health access:

What we are doingWhat we are doing Recruitment and

incentives

Critical access facilities


50/53

Problem:Problem:

West Nile VirusWest Nile VirusNebraska in 2003:

2022 human cases

26 deaths


51/53

West Nile Virus:West Nile Virus:

What we are doingWhat we are doing Prevention Education

Communication Action


52/53

Problem:Problem:

Other communicable diseasesOther communicable diseasesPrompt recognition andidentification are the

key challenges.


53/53

Other communicable diseases:Other communicable diseases:

What we are doingWhat we are doingNebraskas public healthsystems have instituted

an organized networkof surveillance processes.

socialmarketing (1)

Documents

Transcript of socialmarketing (1)