Socially Influencing Systems for Urban Mobility @ MIT Media Lab | City Science
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Social Influence (Behavior Change) Systems (Technology) Urban Mobility (Biking)
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Transcript of Socially Influencing Systems for Urban Mobility @ MIT Media Lab | City Science
Social Influence (Behavior Change)
Systems (Technology)
Urban Mobility (Biking)
Socially Influencing Systems (SIS) for Improved Urban Mobility MIT IAP 2015 Non-‐Credit Course
Instructors Dr. Agnis S;be – Postdoctoral Associate, MIT Media Lab, City Science Ini9a9ve Emily G. Mar;n – Assistant, MIT Educa9on Arcade Guest Instructors Nicole Freedman – MIT Road Cycling Coach and Director of Boston Bikes Scot Osterweil – Computer Game Designer & Crea9ve Director at MIT Educa9on Arcade Jinhua Zhao – PhD, Edward H. and Joyce Linde Assistant Professor, DUSP at MIT Dr. Sebas;an Deterding – Assistant Professor, Game Design Program, Northeastern University y.t. – SCUL Controller and Project Manager at MIT Educa9on Arcade
Schedule – Jan 21, Jan 23, Jan 28, Jan 30 – each day 9am-‐12pm LocaCon – E15-‐359, MIT Media Lab Syllabus – hVp://bit.ly/SISsyllabus Website – hVp://cp.media.mit.edu/workshops Enrollment – Advance sign-‐up required by Jan 16, 2015. Class size limited to 20 par;cipants. Contact – Agnis S;be, E15-‐368, [email protected] Register – hVp://bit.ly/SociallyIS
Course DescripCon Do I want to shape my behavior? Or influence behaviors or other people? Have you ever thought of changing something in your behavior or influencing what others think or do? Has your experience been successful so far? If you’d like to have more success, then you are welcome to take this course to prac9ce and learn about shaping human behaviors. This highly interac9ve course combines an extensive body of knowledge from social psychology – focusing on social influence, behavioral change, persuasion, and hands-‐on development of socially influencing systems for urban mobility in modern ci9es. The course explains the role of persuasive technologies and their applica9ons to various problem domains, such as mobility, health and wellbeing, energy conserva9on and efficiency, safety, educa9on, etc. Each session will delve into prac9cal design issues through interac9ve presenta9ons and collabora9ve work. The course will address the following ques9ons:
How can I design technologies to influence what people think and do? How can people be persuaded to increase their bicycling behavior?
What kind of socially influencing systems has greater poten9al to shiR people’s aTtudes and behavior? How can these systems improve city living and other aspects of modern 9mes?
hUp://shariyantes.com/change-‐behavior-‐to-‐change-‐aTtudes/
hUp://www.nanna-‐lugosviz.hu/index.php?mod=blog&id=3
Socially!Influencing!Systems!
(SIS)!
Social!Influence!
Information!Systems!
Social learning!Social comparison!
Normative influence!
Social facilitation!
Cooperation!
Competition!Recognition!
etc.!
!Users!
Interaction!
Interfaces!
Information!
etc.!
(S;be 2014)
hUp://persuasion-‐summer11.wikispaces.com/Persuasion-‐+A+Defini;on
hUp://izquotes.com/quote/246671
hUp://blog.deiricmccann.com/13-‐nega;ve-‐gestures-‐avoid-‐costs/
hUp://www.geTngtotruelove.com/2013/07/09/picky/
hUp://www.theguardian.com/theguardian/shortcuts+world/italy
hUp://magazine.ucla.edu/exclusives/brain-‐hand-‐gestures/
hUp://www.businessweek.com/adsec;ons/toshiba/netsage.htm
hUp://www.searchenginepeople.com/blog/persuasive-‐design.html
(BJ Fogg 2003)
hUp://www.docstoc.com/docs/84103480/ALBERT-‐BANDURA-‐-‐-‐PowerPoint
hUp://levieva.blogspot.fi/2011/06/social-‐psychology.html
Social Influence
hUp://net-‐presence.ca/insights/
BEHAVIORAL!!
BEHAVIORAL INTENTION:!- To engage with a
publicly displayed Twitter-based system!
PERSONAL!!
USER FACTORS:!- Vicarious learning!- Self-regulation!
ENVIRONMENTAL!!
SOFTWARE FEATURES:!- Social learning!- Social comparison!- Normative influence!- Social facilitation!- Cooperation!- Competition!- Recognition!
Social Learning
Social Comparison
Normative Influence
Normative Influence
Social Facilitation
Cooperation
Competition
Recognition
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluence
SFSocial
facilitation
RERecognition
InvolvementAttitude
EngagementAttitude and Behavior
ParticipationBehavior
