Socialising Media: How To Activate Social
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Transcript of Socialising Media: How To Activate Social
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CIARÁN NORRISHEAD OF DIGITALMINDSHARE IRELAND
MAKING MEDIA SOCIAL
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Why?Facts & trends in social
How?Putting it into practice
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Why?
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Creators
Critics
Collectors
Joiners
Spectators
Inactives Forrester’s Social Technographic Ladder 2007
THE LADDER
ambientlight.ca
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5
LONDON, 2005
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10%
55%
80%
Mobile Internet Usage
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NEW YORK, 2009@jkrums
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8
ambientlight.ca
THE LADDER’SON ITS SIDE
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9
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10
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But!
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ONLY 20%OF MOST POPULAR
VIDEOS ARE
UGC
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@jkrumsMorning Ireland, September 2010
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619,000 average viewers
410,000 average readers
992,000 average readers
426,000 average readers
94,822 average readers
1.83m Active Users63.9% visit daily
432,000average readers
218,000 average listeners
785,000 average viewers
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TECHNOLOGYBECOMES MORE USABLE
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How?
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Aims
udience
pproach
nalyse
Process
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Leeroy09481 on flickr
Aims
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Jeff Milner on flickr
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Audience
victoriapeckham on flickr
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On1stsite on flickr
Approach
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Analyse
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Analyse
The Journey
Seek
Share
Act
Involve
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Analyse
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SOCIAL IS THE NEW MAINSTREAM
USC NOT UGC
MAKE IT EASY FOR CONSUMERS TO MAKE THE RIGHT CHOICE
PICK THE TOOL FOR THE JOB, NOT THE JOB FOR THE TOOL
HAVE FUN!
CONCLUSION