THE REVOLUTION WILL NOT ONLY BE TELEVISED…

…  it  will  be  available  via  exclusive,  downloadable  content  on  our  website;  unlocked  by  twee7ng  our  hashtag,  or  by  ac7va7ng  your  

Shazam  app…  

Hi, my name is…

Rick Liebling •  Creative Culturalist

@ Y&R New York •  @Rick_Now •  RickLiebling.com

•  DISCLAIMER!

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What are we going to be talking about today?

•  Social TV

•  Transmedia Storytelling •  The Future…

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Social TV

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“Social  TV  is  coming  of  age.”      “We  can  feel  the  beginning  of  a  shi7  to  infuse  social  in  just  about  every  TV  produc?on  product.”      

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What is Social TV?

Social TV is creating the cyber-living-room and

cyber-bar to enable increased interactivity

around shared programming both live and

time-shifted.

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What is Social TV?

Twitter version:

Social TV - The enabling of a distributed,

massive multi-person experience around

shared programming.

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An abridged look at Social TV tools, apps and platforms…

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"Sales of Fashion Star merchandise exceeded expectations," Macy's spokesperson Holly Thomas told TV Guide.  

@AgentMom - Best dressed list! All three colors of Ross Benne shorts headed my way from Macy's #fashionstar @_AMATO - Looks like someones going to macy's tmrrw! Not only is there a sale. But those really cute shorts are in stores tmrrw as well #fashionstar @dejabelle6 - So I am waiting to buy those trouser shorts at Macy's online. Thanks. #fashionstar

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Social TV analytics, data and o t h e r n u m b e r - c r u n c h i n g goodness…

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•  USA Networks and Ford reported a 23% engagement rate with Sync Ads

•  During the Super Bowl, SSN found that brands that ran Sync Ads had a spot recall 45% higher

•  During the Oscars, SSN showed that mobile ad interaction was 42% higher during commercial breaks than during programming

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What is Transmedia Storytelling?

Transmedia immerses an audience in a story’s

universe through a number of dispersed entry

points, providing a comprehensive and

coordinated experience of a complex story.

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What is Transmedia Storytelling?

Twitter version:

Transmedia Storytelling - Creating a multi-

platform, coordinated experience within an

immersive universe.

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Hunger  Games    

•  Transmedia?  

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Mark of the Spiderman

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So, what’s next?

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What is Intermedia?

Intermedia is characterized by the real-time interaction between content consumers, content producers, the content’s participants or notable third parties. This engagement may play a role in the on-going or future development of the content in the form of voting, surveys, commentary or other forms of interaction.

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What is Intermedia?

Twitter version:

Intermedia - Real-time interaction amongst &

between viewers, content producers and/or

characters across two (or more) platforms.

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If you only remember 3 things:

1.  Understand your consumer’s complimentary content consumption behaviors

2.  Think how your brand can be part of the story

people are interested in 3.  Be open to the possibilities of real-time

interaction

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