Social Tsunami: How to Drink from the Information Fire ... · Thank you for joining today’s...
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Social Tsunami: How to Drink from the Information Fire Hose Using a Straw Presented by Jim Spellos President Meeting U. Moderated by Zach Chouteau Content Director, Features & News Meetings Focus Wednesday, February 26, 2014
Transcript of Social Tsunami: How to Drink from the Information Fire ... · Thank you for joining today’s...
Social Tsunami: How to Drink from the Information Fire Hose
Using a Straw
Presented by
Jim SpellosPresident
Meeting U.
Moderated by
Zach ChouteauContent Director, Features & News
Meetings Focus
Wednesday, February 26, 2014
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Housekeeping
Thank you to our Webinar Sponsors:
Today’s Speaker:
Jim SpellosPresident
Meeting U.
www.meeting-u.com
Learning Objectives
Understand how curation impacts your event and destination
branding
Use seven tools to enhance your event marketing
Recognize tablet-specific tools to help deliver customized content
to your iPad or other mobile devices
Identify how social sharing tools enhance the curation process
Social Tsunami: Drinking from
the Information Fire Hose
Using Only a Straw
Jim Spellos
Meetings Focus Webinar
February 26, 2014
Set the Wayback Machine to 1981
• First woman on Supreme Court
• First class stamp - $0.15
• MTV, Dallas, Chariots of Fire
• News came primarily from newspaper,
radio & 3 TV networks
• Speaking of news…
How Do You Get Most of Your News?
Curation, Defined
The act of organizing information or materials (like a museum curator…or
perhaps like a meeting planner).
Your Curating Starts Now!
• Create two lists
–Trusted Resources
–Essential Content.
Resources
Content
Your Information Parking Lot
• Evernote.
Pocket – “Read It Later”
Evernote – Your “Must Have” Tool
But Why Should I Curate?
• Subject expertise
• Crafting your online presence
• Active social participation
• If you don’t do it, who will?
Curated Search…A Social Happening
• Facebook News (just released)
• Google Tools
– Basic search – different results for different
people?
– Knowledge Graph
– Search with a +
• Search + Mobile Photos = Jelly.
Twitter Tools
• Lists – Finding curation-worthy
content
• Hashtag tools
–Hashtagify.me
–Tagboard.com.
Twitter - Lists
Hashtagify.me
Tagboard
Social Curation: Your New Daily
Newspaper
• Paper.li
• Scoop.it
• Pinterest.
Paper.li
Scoop.it – Your Curation
Scoop.it – Following Others
Mobile Curation
• Zite
• Flipboard.
Flipboard – Create Your Own Paper
Curation’s Little Helpers• Bookmarklets
• Chrome Extensions (& Add-ons)
– Scoop.it
– Evernote.
That’s Aggregation, Not Aggravation
• HootSuite
• Social Hubs
–Rebel Mouse
–Pressly.
HootSuite
Image Curation – 2 Cool Tools
• Google image search with
keyword
• Creative Commons.
Google Image Search
Curation…Meet Social Storytelling
• Storify
• Storehouse app
• Brickflow.
Storify
RSS…And Did Google Save It?
• It still is “Really Simple”, but…
• Two mobile/desktop options:
–Feedly
–Prismatic.
Feedly
Sssshhh…Listen
• Google Alerts – Nearing its’ end?
• Mention.net
• Radian6/Sales Force
• Talkwalker.
Mention
Your Panel of Experts is Everywhere
• Quora.com
• List.ly
• Findthebest.com
• Socialcompare.com.
Quora
Wait…There’s More?
• Stumble Upon
• Delicious
• Reddit.
Is curation making search “old school” web?
One Successful Approach
• Budget your time
• Goal – To share or to
consume?
• Go vertical
• Rabbit hole management
(use your parking lot).
Curation Reminder!
• Don’t forget - Create two lists
–Trusted Resources
–Essential Content.
Resources
Content
Wasn’t This Session Supposed to Help Me with Information Overload?
What’s Your New Favorite Curation Tool?
The Future is Customized
“It will be very hard for people to watch
or consume something that has not in
some sense been tailored for them.
Eric Schmidt, Google
Thank You!
James Spellos, CMP
President, Meeting U.
www.meeting-u.com
www.jspellos.wordpress.com
facebook.com/meetingu
twitter.com/jspellos
paper.li/jspellos
scoop.it/way-cool-tools
and on…and on…and on…
Jim Spellos
President
Meeting [email protected]
Zach Chouteau
Content Director, Features & News
Meetings [email protected]
Questions?
Our TAKE 10 feature, offered either on our website or via our Webinar Wrap
e-newsletters, provides answers to some of the key questions we just did not
have time to get to during today’s webinar. Look for an email coming soon!
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Social Tsunami: How to Drink from the
Information Fire Hose Using a Straw
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