Poet in Motion OR WANDERING LONELY AS A BLOGGER

#poetinmotion

Would you employ a cloud to run

your next social media campaign?

A: YES

B: NO

C: Depends on the weather

Cumbria

The Family Adventure Projectwww.familyadventureproject.org

What did I pitch?

A Campaign to Inspire

Creative approach to changing behaviour

Influencing behaviour creatively

Tapping the creative heritage of Lake District

GOLakes Travel ‘Poet in Residence’

#poetinmotion

Wandering and writing poetry

Live Instagram campaign

Blog posts for GOLakes Travel blog

Video poems

Partner social media sharing

Local Publicity

NWT package

Phase 2

Further Small Grant

Produce Luxury Coffee Table Book

£2,500

Quote for just Design, Layout and Print

Using Regular Local Design Agency

£4,000

The right bloggers can deliver

Photography - capturing and processing

Content creation

Page design and layout

Cover design

Editing and Proofing

Initial Print Run

Print on Demand for further copies

All within budget

Photo of book

Opportunities emerge

Stagecoach offers to put the poems up on the buses

Virgin Trains: “Pitch an idea at us”

Brockhole Visitors Centre offer outdoor poetry walk in grounds

Brockhole wants 5 minute video poem for cinema

Mountain goat offer free screen time at Windermere TIC

Dove Cottage offer link up and mentoring

Blencathra want to talk about poems and walking

Windermere Lake Cruises invitation to talk about an exhibition

Lots of opportunities!

Kaz Graham pitching at You and Yours/Womans Hour

Potential DVD and web exposure for 300 school buses per year

coming to Brockhole

Opportunity for press launch of book and subsequent publicity.

Live engagement with the public, wandering or travelling as a poet

in residence

Poetry competition engaging the public or summer Instagram

campaign tie in with @igerscumbria.

Lessons learnt

It’s all about the idea

Take a creative risk – and back it

Use the blogger in you own backyard

Don’t look at the blog, look at the blogger

Look for unusual pots of funding

Use reputable bloggers and ASK them what they can do

Work together to develop ideas

Don’t be afraid to put mainstream budget behind it

Stop separating conventional media and new

Think bigger than the blog post and press trip

For bigger campaigns & reach, look at the bloggers collectives

The Family Adventure Projectwww.familyadventureproject.org

@familyonabike

facebook.com/familyadventureproject