Social Thought Leadership For Customer Attraction
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Transcript of Social Thought Leadership For Customer Attraction
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© 2011 Social Media Moves 1
COMPANY PAGE ENHANCE PROFILES PROFILES
YOU INVESTED IN YOUR THOUGHT LEADERSHIP.
NOW MAKE IT PAY OFF IN SOCIAL MEDIA
TO ATTRACT YOUR CUSTOMER PROSPECTS.
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© 2011 Social Media Moves 2
SOCIAL THOUGHT LEADERSHIP MOVES YOUR VALUE
OUT TO WHERE CUSTOMERS ASSESS, ENGAGE AND BUY.
KEY BENEFIT
LEVERAGES YOUR EXISTING INVESTMENTS IN PEOPLE AND CONTENT TO ATTRACT CUSTOMER
PROSPECTS.
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© 2011 Social Media Moves 3
REPRESENTS A “LOW BARRIER OF ENTRY” TO SOCIAL MEDIA AT MINIMAL RISK.
KEY BENEFIT
NO NEED TO INVOLVE YOUR IT DEPARTMENTOR COMMIT TO COSTLY WEB DEVELOPMENT.
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© 2011 Social Media Moves 4
CONVEYS YOUR EXPERTISE AND VALUETHAT BUILDS CUSTOMER TRUST.
KEY BENEFIT
RECEPTIVE POINT OF ENTRY TO SALES CONVERSION.
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© 2011 Social Media Moves 5
REPRESENTS A FAST TRACK SOCIAL “PROOF OF CONCEPT”
KEY BENEFIT
GAINS EARLY SUPPORT FROM KEY STAKEHOLDERS
TO FUND AND SCALE SOCIAL MEDIA EFFORTS.
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© 2011 Social Media Moves 6
THOUGHT LEADERSHIP SERVES TO “BASELINE” A SOCIAL MEDIA STRATEGY.
KEY BENEFIT
PROVIDES A CLEAR ROADMAP TO DRIVE TACTICAL EXECUTIONS.
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© 2011 Social Media Moves 7
COMPANY PAGE
ENHANCE PROFILES
PROFILES
MAXIMIZES LINKEDIN AND GOOGLE TO ENGAGE CUSTOMERS
YOUR THOUGHT LEADERS
CUSTOMER PROSPECT
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© 2011 Social Media Moves 8
CONTENTUPDATES
CONTENT SEARCH
OPTIMIZATION
ENHANCE PROFILES
WHITE PAPERDOWNLOADS
SLIDESHOWSAND VIDEOS
PERSONALLEARNING
REPURPOSES THOUGHT LEADER CONTENT
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© 2011 Social Media Moves 9
COMPANY PAGE
RBS Featured Products
A COMPANY WEBSITE INSIDE LINKEDIN
BRANDEDCONTENT
AD BANNERS
PRODUCTSAND
SERVICES
CUSTOMERRECOMMENDATIONS
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© 2011 Social Media Moves 10
PROFILES YOUR THOUGHT LEADERS BECOME “FINDABLE”
BRANDED PRODUCTSAND SERVICES
THOUGHTLEADERSHIPLINKS
THOUGHT LEADER BIO
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© 2011 Social Media Moves 11
COMPANY PAGE ENHANCE PROFILES PROFILES
BE WHERE YOUR CUSTOMERS ARE.
EMAIL OR CALL TO LEARN MORE.
GLENN [email protected]
1.708.420.3170