PAY IT FORWARD, GONE SOCIAL

TIME TO EXECUTE3 weeks

THE IDEACreate a branded chocolate bar that would be distributed freely in the streets of Philadelphia. The only request of recipients was to say “thank you” via Twitter or Facebook. For each message, $1 would be donated to Philadelphia’s local food bank.

VISIThttp://socialsweets.org/

RESULTS• Our supply was gone within 2 hours.

• Social Sweets became the #1 trending topic on Twitter in Philadelphia.

• Wall posts, tweets, pictures, and “likes” flooded in. People weren’t just thanking us, they were actually requesting us.

• Nearly 50% conversion – we reached 90,765 people through 462 online mentions.

• We learned a lot. And we helped contribute to a good cause.

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