Social Super Duper Tool Session

#SocialPro #15a @nxfxcom

Benjamin Spiegel, MMI Agency

Social Super Duper Tool Session


2016


I still hate tools!


Why?


1. Integration


2. Flexibility


3. Data ownership


4. Geeky math stuff


5. Cost


6. Enterprise-ability


7. Real-time capability


8. Competitive advantage


9. Granularity


10. Frequency


DNA of a tool


API Processing Database Math Query UI


APIAPI


Processing


Database


Math


Query


UI


Build your own


Custom development Workflow based

Two options


Custom development


No development skills necessary Scalable Platform independent Easy

Workflow based


My favorite - KNIME

Open source/freeMulti-platform (OSX, PC, NIX)Full ETL supportExpandable (Java)Full I/OVisualizationsModelingMachine learningFlexible pipes


How does it work?


Node based


Real-world example


Twitter


Real-world example


SocialPro timeline


Seattle trends


SocialPro tweets


Twitter network


When is it OK?


Data volume


Computation


Unique enhancers


Proprietary data


New functionality


THANK YOU!

SEE YOU AT THE NEXT MARKETING LAND EVENT!

http://marketinglandevents.com/?utm_source=slideshare&utm_medium=referral&utm_content=upcoming+events

Social Super Duper Tool Session

Social Media

Transcript of Social Super Duper Tool Session