Social Strategy for Non-Profit Organizations

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HELLO! Lifestyle blogger since age 15 Professional blogger since 2007 Social Media for AAA since 2009 Ignite Wilmington 5, Speaker New Castle County Chamber of Commerce, Speaker & Panelist Consultant & speaker for non-profit orgs Career Path of Corporate Social Strategist, Interviewee Ronald McDonald House of Delaware, Adviser & Volunteer New Castle County Chamber of Commerce Social Media Advisory Group, Member Forrester report on Social Media Analysis interviewee Chatterbox Culture consumer Internet addict People person Volunteer Nerd @katidriscoll

description

A presentation for Delaware SHADE

Transcript of Social Strategy for Non-Profit Organizations

Page 1: Social Strategy for Non-Profit Organizations

HELLO! • Lifestyle blogger since age 15 • Professional blogger since 2007 • Social Media for AAA since 2009 • Ignite Wilmington 5, Speaker • New Castle County Chamber of Commerce, Speaker &

Panelist • Consultant & speaker for non-profit orgs • Career Path of Corporate Social Strategist, Interviewee • Ronald McDonald House of Delaware, Adviser & Volunteer • New Castle County Chamber of Commerce Social Media

Advisory Group, Member • Forrester report on Social Media Analysis interviewee • Chatterbox • Culture consumer • Internet addict • People person • Volunteer • Nerd

@katidriscoll

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•Social Media Club Lead (Community

Manager): Mid Atlantic and South Jersey •Experience with Online Advertising company

in Delaware: Public Relations, Marketing, Social Media Manager •Published works in: SearchEngineLand.com,

PPC Hero, Google Analytics book • ‘Night with the Pros’ Panelist University of

Delaware PRSSA •Social Butterfly •Coffee Addict •Definition of #SocialMediaProblems

@lisaquinn

HELLO AGAIN!

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• Strategy: • Defining objectives • Allocating resources • Creating conversations

• Understanding your audience • Developing your content

• Technology • Video • LinkedIn • Geo-Social

• Analytics • Reach • Engagement

• Q&A

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SOCIAL MEDIA STRATEGY

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OBJECTIVE: Decide which way are you going

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Why are you starting?

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RESOURCES: How does social media fit?

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Do I have enough…

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What do you need? Team – Time – TLC

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CONVERSATION: It goes both ways

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Are you talking to yourself?

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Audience

Identify Your AUDIENCE

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CONTENT: Where’s the value?

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Provide variety to your followers and fans

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Best Practice: schedule and frequency

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GOAL: Build Meaningful Relationships

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Technology

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Video- Break from the pack

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STAND OUT! Personal, informative, concise message.

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QUALITY- Audio , Lighting , Editing

CONTENT – Length, Uniqueness, Value

MARKETING- Social, Website, Research

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LINKEDIN

• 62 million members in the US alone

• 161 million members worldwide

• Over 2 Million companies on LinkedIn

• As of March 31, 2012,

LinkedIn counts executives from all 2011 Fortune 500 companies as members…

• 4.2 billion professionally-oriented searches on the platform in 2011

• As of March 31, 2012, students and recent college graduates are the fastest-growing demographic on LinkedIn

(Source: LinkedIn)

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Do a little “Friendraising”

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Without being annoying

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If you’re only using your personal page to promote your NPO,

you are missing some delicious low-hanging fruit.

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USE. YOUR. COMPANY. PAGE.

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GEO-SOCIAL

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Enhance your event experience with foursquare.

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Share your events.

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Don’t just create events,

watch them.

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Social Media Analytics

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How do we extract meaning & value from our numbers?

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Math: ur doin it wrong

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You need to know more about your network because

they want to know more about your network.

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Use your data to guide your decisions &

strengthen your community bonds.

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Two simple ways to assess your online communities.

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REACH

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REACH >> The Forest View

How are people interacting with your content?

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Daily Total Reach

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Daily Total Reach

Followers + RT & @ Follower Network

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Daily Total Reach

Followers + RT & @ Follower Network

Unique Visitors

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Daily Total Reach

Followers + RT & @ Follower Network

Unique Visitors

Visitors

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Daily Total Reach

Followers + RT & @ Follower Network

Unique Visitors

Visitors

Unique Views

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REACH >> The Tree View

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Who are these people and what do they want?

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ENGAGEMENT

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ENGAGEMENT >> The Forest View

How are people interacting with your content?

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Daily Page Consumptions Daily Page Engaged Users

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Daily Page Consumptions Daily Page Engaged Users

URL clicks

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Daily Page Consumptions Daily Page Engaged Users

URL clicks

Engagement

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Daily Page Consumptions Daily Page Engaged Users

URL clicks

Engagement

Trackbacks

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Daily Page Consumptions Daily Page Engaged Users

URL clicks

Engagement

Trackbacks

Likes, Comments, Shares, Favorites

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ENGAGEMENT >> The Tree View

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Use negative feedback to help fix your content

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Questions?

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@katidriscoll on… • TWITTER • LINKEDIN • SLIDESHARE [email protected]

@lisaquinn on… • TWITTER • LINKEDIN [email protected]

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IMAGE CREDITS: Ignite W5: http://www.btruono.com/ Chess: http://www.flickr.com/photos/locosphotos/6557225233/ Train Station: http://www.flickr.com/photos/cuttlefish/4387043259/ Cat: http://www.flickr.com/photos/sirmikester/454835782 Puzzle: http://www.flickr.com/photos/bradmontgomery/4363410868 Store front: http://www.flickr.com/photos/mlinksva/6891207528 Frequency: http://www.flickr.com/photos/quinet/7044143025 Building Relationships: http://www.flickr.com/photos/sabrinarivolta/6907918030/ Bike Race: http://www.flickr.com/photos/teamtraveller/3378064211/ IBM Machine: http://www.flickr.com/photos/12567713@N00/2662247465/ Bingo: http://www.flickr.com/photos/danielcornejo/3277535113/ Party: http://www.flickr.com/photos/giesenbauer/4986566185/ Measuring tape: http://www.flickr.com/photos/areta_e/5727742070/ Bad Math: http://www.flickr.com/photos/attercop311/3088780713/ Board: http://www.flickr.com/photos/repvirginiafoxx/4863756538/ Super Glue: http://www.flickr.com/photos/tsaiid/110837043/ Reach: http://www.flickr.com/photos/stuartpilbrow/2887408253/ Engagement: http://www.flickr.com/photos/timoni/452573099/ Friendship: http://www.flickr.com/photos/amandavenner/4939925977/ Seriously, Netflix, give it a rest: http://hyperboleandahalf.blogspot.com/2010/03/stop-it-i-already-have-netflix.html Platform: http://www.flickr.com/photos/andyatzert/6019438175/ Map & compass: http://www.flickr.com/photos/calsidyrose/4925267732/ Forest: http://www.flickr.com/photos/24128734@N06/2295933030/ Tree: http://www.flickr.com/photos/wards/516828716/ There, I fixed it: http://www.flickr.com/photos/herzogbr/2367927558/ Low hanging fruit: http://www.flickr.com/photos/fischler/6181295838/ Binoculars: http://www.flickr.com/photos/compujeramey/5037340040/ Speech Bubbles: http://www.flickr.com/photos/marcwathieu/2945254545/ All platform images courtesy of their respective platforms.