Social Search (SEO)& Social Signals

With expanded 3 action points to implement immediately

#Gplusbrands

London, 14 March 2012

The lines between Social and SEO are blurring– Backlinks to sites not necessarily required– Social Signals are the new backlinks

Evolving with Google

IMAGINE not having to worry about anonymous blog spam because you know exactly who the person is that wrote the article or comment

= GREATER accountability = a better web.

Evolving with Google

• SEO Social Search : really interesting because it’s one of the areas where you don’t have to necessarily optimise for search engines

• It’s new, exciting change & future proofing

Move from an anonymous web to a web in which everybody has at least some idea of the reputation of an author

Is SEO dead? NO - Evolving

Is SEO Dead? NO - Evolving

The problem• Twitter &

Facebook are private clubs

• Google can only use signals it can see and can crawl

The ripple effect

• https://plus.google.com/ripples

All these ‘likes’ but who are the key influencers?

The ripple effect

3 key G+1 actions to implement immediately

1. Put your keyword(s) in profile links

• Show links page

• Show links page

• Not logged into Google

• No backlinks • Ranking

achieved using social signals and AuthorRank

2. AuthorRank Claim your content using - rel="author”

TIP: If you post content on G+ this is taken care of for you

2. AuthorRank Claim your content

• 3 step process for content:– Write quality content on your site and on third

party sites that people want to share

– Allow Google+ users to share and validate content on your site by adding the +1 button to your site

– Use author markup (rel=”me” and rel=”author”) wherever you, to link your content and author page to your Google+ profile

Setting up AuthorRank

• Upload your photo – headshot• Verify the email address you’ll be

associating with your content using Google’s process - http://digf.la/xxE4yT • Add any blogs for which you’ve

written to the “Contributor To” section of your “About” page on G+

Setting up AuthorRank

• Then make sure each piece of content you write (no matter where) includes:– your name – a mailto link (“mailto: you@yourname.com”

Google should then take care of the rest

NOTE: it may take some time to show in results

Creates the rel=“me”

Creates the link to ‘About author’ on my site

Verify what you’ve done

• http://www.google.com/webmasters/tools/richsnippets

Verify what you’ve done

Finally…

Increase the number of social signals linking back to your content

ASK !!!

Primary engagement only

• Total +1s = 39,17,25 = 81

• Total Comments = 145, 34, 33 = 212 • Total shares = 34, 12, 31 =

78

• These do not include secondary comments, +1s or reshares

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Qs ?