Social Selling for the 21st Century
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Transcript of Social Selling for the 21st Century
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#BusinessFirst
@The_BFN
@OneResult
Social Selling for the 21st Century
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Your Presenter
Edward van der Kleijn
@evanderkleijn
@OneResult
@The_BFN
#BusinessFirst
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WHERE ARE YOUR CLIENTS?
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The Social Selling Process
• Where Do We Start?
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Business Strategy First
• Set Your Goals
• Identify Your Targets
• Use Common Sense
• Don’t Try to Be Different
• Use Proven Strategy to Deliver Results
• Beware of Social Media Experts
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SOURCE: COMSCORE
Audience
Share Links
Broadcast
Microblog
Connect
Engage
Share Images
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Social Selling Tool Kit
• Lists
• Networking
• Website or Blog
• CRM
• Facebook (Just for messing around)
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• Twitter Search
• TweetChat
• TweetDeck
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• LinkedIn Connections
• Connect with Google
• Connect with CRM
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• Google Contacts
• Google Alerts
• Google Adwords Tools
• Build Lists
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Monitor Competitors
• Set up Google Alerts for competitor terms (brand names, products, key people) – see www.google.com/alerts
• Join key customer groups on LinkedIn and begin monitoring what they are saying
• Monitor Slideshare and Scribd for any new presentations or documents created by them, their partners and by events they may be attending
• Follow customers, competitors and thought leaders on Twitter to see what they are saying (also look at Q&A sites such as Quora for additional insight)
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CRM
• Nimble.com – Sign up for a Free 30 Day Trial here
• Zoho CRM
• Salesforce.com
• Google Contacts
– Sidekick
– Rapportive
– Nimble Extension
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The Power is in The Network
#BusinessFirst
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PROCESS
• You Need a Road Map or GPS to get you
from CHAOS to the Final Piece
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@OneResult
LinkedIn Step ProcessA Proven Model for Business Prospecting Success
Profile Network Publish
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@OneResult
LinkedIn Step ProcessA Proven Model for Business Prospecting Success
Profile
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@OneResult
LinkedIn Step ProcessA Proven Model for Business Prospecting Success
Network
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@OneResult
LinkedIn Step ProcessA Proven Model for Business Prospecting Success
Publish
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WHAT DO I WRITE ABOUT?
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LinkedIn Content Dilemma
#BestFoot4ward
Company Information
Service Descriptions
Helpful Advice
Client Issues
Product Features
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SOURCE: COMSCORE
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What Do I Write About?
Everybody Writes, Every Day
• Text messages
• Twitter, Instagram, Facebook, LinkedIn
• Comments
– WHY NOT BLOG?
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What Do I Write About?
A Crucial Shift:
VIEW
the words we use
as an important piece
of who we are online
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@OneResult
Plan with Your TeamDon’t Go at it Alone
Leverage Communications and Messaging
Across Your Internal Network of Executives
• Sales
• Marketing
• Customer Services
• Purchasing
• Operations
• HR
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References
• http://www.salesforce.com/uk/socialsuccess/
• http://www.salesforce.com/uk/socialsuccess/social-sales/mini-guide-to-social-selling.jsp#discover
• http://www.nimble.com/company/webinars/
• https://business.linkedin.com/sales-solutions
• https://business.twitter.com/