Social + search synergy
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[MM.DD..YY] [PRESENTER] Jan 20, 2011 Social & Search Synergy
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Short presentation to the Dallas Social Media Club about how the social media savvy bloggers can get more traffic and new tribe members by leveraging search engine optimization (SEO)
Transcript of Social + search synergy
![Page 1: Social + search synergy](https://reader035.fdocuments.net/reader035/viewer/2022062703/55515e6db4c9059f768b4c95/html5/thumbnails/1.jpg)
[MM.DD..YY] [PRESENTER]
Jan 20, 2011 Social & Search Synergy
![Page 2: Social + search synergy](https://reader035.fdocuments.net/reader035/viewer/2022062703/55515e6db4c9059f768b4c95/html5/thumbnails/2.jpg)
who’s your audience?
searchengines
![Page 3: Social + search synergy](https://reader035.fdocuments.net/reader035/viewer/2022062703/55515e6db4c9059f768b4c95/html5/thumbnails/3.jpg)
mo traffic, mo traffic, mo traffic
searchengines
SocialSearchSynergy
![Page 4: Social + search synergy](https://reader035.fdocuments.net/reader035/viewer/2022062703/55515e6db4c9059f768b4c95/html5/thumbnails/4.jpg)
flickr.com/photos/havovubu/3728604649/
![Page 5: Social + search synergy](https://reader035.fdocuments.net/reader035/viewer/2022062703/55515e6db4c9059f768b4c95/html5/thumbnails/5.jpg)
man vs. machine
man machine
content value
aesthetics, usability, human
voice,engagement
technical
action driver
latent need• peer connection• general interest• humor• break
identified need• topical
flickr.com/photos/one-moment-older/1847276591/
![Page 6: Social + search synergy](https://reader035.fdocuments.net/reader035/viewer/2022062703/55515e6db4c9059f768b4c95/html5/thumbnails/6.jpg)
keyword clustering
![Page 7: Social + search synergy](https://reader035.fdocuments.net/reader035/viewer/2022062703/55515e6db4c9059f768b4c95/html5/thumbnails/7.jpg)
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thank you!
Tom McCrackenLevelTen InteractiveDirector
Phone: 214.887.8586Email: [email protected]: @levelten_tomBlog: leveltendesign.com/blog/tomLinkedIn: linkedin.com/in/tommccracken