Social research amongst small to medium enterprises

Engaging SMEs in sustainable

business programs

by Natalie Fisher

Wednesday, 12 May 2010

Social research amongst SMEs


How are SMEs tracking?


Detached, have other

concerns

Engaged and active

Engaged and demanding


THE GOOD NEWS.....


SMEs are keen to be involved

ENTHUSIASM


SMEs like to see champions

CHAMPIONS


Waste management is a priority

OPPORTUNITIES ARE CLEAR


BARRIERS TO ENGAGEMENT........


PERCEIVED COST


WHOSE RESPONSIBILITY?

?

?

?

?


COMMERCIAL RISK


WORKLOAD


How do you overcome barriers?


Feature and reward champions

CHAMPIONS


NETWORKING

Encourage and co-ordinate networkingWednesday, 12 May 2010

WASTE-SHARING

Co-ordinate exchange of waste materialsWednesday, 12 May 2010

Meryl’s Foods, Silverwater

“My initial reaction was ‘when’s the kit coming?’”


ASK LITTLE

Do not overburden SMEs with time-

consuming activities


FREE SERVICES

Offer free services such as energy assessmentsWednesday, 12 May 2010

SOLUTIONS

Provide practical solutions


TERMINOLOGY

Avoid jargon


SOCIAL MEDIA

Keep up with and use social mediaWednesday, 12 May 2010

Social media- facebook


Social media- twitter


Social media- YouTube


Social media- Ning


How do you measure success?


QUANTITATIVE INDICATORS


QUALITATIVE INDICATORS


In summary

Sustainability is being embraced by SMEs

There are some barriers to engagement

Need to adapt to new ways of engaging with SMEs

Design, evaluate and refine programs


[email protected] T 02 9327 5219


mailto:[email protected]

mailto:[email protected]

http://www.nsfconsulting.com.au

http://www.nsfconsulting.com.au

Social research amongst small to medium enterprises

Business

Transcript of Social research amongst small to medium enterprises