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Social ResponsibilitySocial ResponsibilityPresented to Dr Farooq HassanPresented to Dr Farooq Hassan

Presented by Hina AhmedPresented by Hina AhmedRoll Number: Bs 191380Roll Number: Bs 191380

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What Is Social Responsibility ?What Is Social Responsibility ?

Social responsibility can be viewed as a partSocial responsibility can be viewed as a partof the social contract in that is theof the social contract in that is theresponsibility of each entity whether it isresponsibility of each entity whether it isstate, government, corporation, organizationstate, government, corporation, organizationor individual that they are contributing toor individual that they are contributing tosociety at large, or on a smaller scale. In asociety at large, or on a smaller scale. In away it can be traced back to ideas such asway it can be traced back to ideas such asthe golden rule of treating everyone else asthe golden rule of treating everyone else as

good as you would want to be treated bygood as you would want to be treated byeveryone else. ...everyone else. ...

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Pyramid Of Social ResponsibilityPyramid Of Social Responsibility

P

Be aCo

comm

The Pyrami

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Social Responsibility In MarketingSocial Responsibility In Marketing

We are to care for our fellow human being asWe are to care for our fellow human being asmuch as we care for ourselves. If only life was asmuch as we care for ourselves. If only life was assimple as that. In marketing there are severalsimple as that. In marketing there are severalissues we have to consider. The first rule of anyissues we have to consider. The first rule of anybusiness setting is never to do harm. An obviousbusiness setting is never to do harm. An obviousexample of this are the rules set for the toyexample of this are the rules set for the toyindustry and safety of children.industry and safety of children.Businesses must communicate and practice ethicalBusinesses must communicate and practice ethicalvalues that will generate confidence in thevalues that will generate confidence in theintegrity of our system from our consumers.integrity of our system from our consumers.

Businesses must aspire to these values becauseBusinesses must aspire to these values becausethey foster a long-term relationship withthey foster a long-term relationship withcustomers and stake holders .customers and stake holders .

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Managerial EthicsManagerial Ethics

It is useful for a manager to be ethical inIt is useful for a manager to be ethical inbehavior because that helps the managerbehavior because that helps the managersolve conflicts of interests and clashes of solve conflicts of interests and clashes of ideas in business. It is required of aideas in business. It is required of amanager to be ethical in behavior when amanager to be ethical in behavior when acompany and its stakeholders considercompany and its stakeholders considerpracticing managerial ethics part of practicing managerial ethics part of managerial responsibility. Then a managermanagerial responsibility. Then a managercomes to realize that he or shecomes to realize that he or she should should bebeethical in behavior both by its merit andethical in behavior both by its merit andvirtue.virtue.

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Managers Improving EthicalManagers Improving EthicalBehavior Behavior

Hire individuals with high ethicalHire individuals with high ethicalstandardsstandards

Establish codes of ethics and decisionEstablish codes of ethics and decisionLead by exampleLead by exampleProvide ethics trainingProvide ethics training

Conduct social auditConduct social auditProvide support to individuals facingProvide support to individuals facingethical dilemmasethical dilemmas

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Code Of EthicsCode Of Ethics

Formal statement of an organizationsFormal statement of an organizationsprimary values and ethical rules it expectsprimary values and ethical rules it expectsemployees to followemployees to follow

Usually writtenUsually writtenEthical norms and values have to beEthical norms and values have to bestated in any business setting andstated in any business setting and

companies should always write their owncompanies should always write their ownstandards as a part of the trainingstandards as a part of the trainingpackage for a new employee.package for a new employee.

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Corporate Social ResponsibilityCorporate Social Responsibility

corporate behavior must not only ensurecorporate behavior must not only ensurereturns to shareholders, wages toreturns to shareholders, wages toemployees, and products and services toemployees, and products and services tocustomer, it must also respond to societalcustomer, it must also respond to societaland environmental concerns.and environmental concerns.Companies have been encouraged toCompanies have been encouraged todevelop socially and environmentally awaredevelop socially and environmentally awarepractices and policies .practices and policies .

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Environmental ResponsibilityEnvironmental Responsibility

Each day we have an impact on theEach day we have an impact on theenvironmentenvironment .. While we must takeWhile we must takecare to limit any negative impactscare to limit any negative impactsarising from our actions, it is equallyarising from our actions, it is equallyimportant that we seek to enhanceimportant that we seek to enhancethe positive work we do to ensurethe positive work we do to ensure

that the environment remains cleanthat the environment remains cleanand safe for future generations toand safe for future generations toenjoyenjoy ..

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ConclusionConclusion

Considering above points, I feelConsidering above points, I feelSocial Responsibility plays a vital roleSocial Responsibility plays a vital rolein the development of anyin the development of anyorganization. Thus all the businessesorganization. Thus all the businessesshould give importance to Socialshould give importance to SocialResponsibility.Responsibility.