Social Recruiting Travis Davis, Recruitment Specialist NCDOT Career Services.
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Transcript of Social Recruiting Travis Davis, Recruitment Specialist NCDOT Career Services.
Social Recruiting
Travis Davis, Recruitment SpecialistNCDOT Career Services
How many have conducted any type of business in the last month via:
Phone? Email? Social Media?
What is Social Recruiting?
Social recruiting is engaging with users of social media tools to source and recruit talent
Social Media Tools
Facebook Twitter Youtube LinkedIn Blogs Many, many others
Social Media Facts
By 2011, Generation Y (born 1979-1995) will outnumber baby boomers (born 1946-1964...96% will have joined a social network
Social media is now the #1 online activity Twitter: More than 106 million users Facebook: More than 500 million users 55 million tweets per day 3 out of 4 employees use social media technology 2/3 of the internet population visits social networks Job seekers use social media an average of 5 hours/week If Facebook were a country it would be the 4th largest country in
the world
Number of years to reach 50 million users
Radio (38 years) TV (13 years) Internet (4 years) iPod (3 years) Facebook (added 100 million users in less
than 9 months)
Purpose
Target Audience
College students High school students Counselors, teachers, professors, deans Job seekers General public
Ways that NCDOT uses social media
Notification of career fairs Notification of on-campus recruiting events Notification of youth programs Link to job postings (especially hard-to-fill jobs) Links to other pertinent websites that may be of
interest to potential applicants General tips (e.g. interviewing, dress, resume
writing, filling out applications) Communication to current employees and interns Building business relationships
Benefits
Time-saving: Send out information instantly to a large number of people
Cost-saving: Completely free Market your company Increase traffic to company website Diversity recruiting: 24% of twitter users are
African American. 17% are Hispanic.
Some fears of social media
The unknown Time consuming Security risks Negative comments/feedback received
NCDOT Careers
Twitter Account Facebook Account
How To Maximize Traffic And Increase Followers
Balance promotional, personal, and conversational posts Be a “real person” reflecting a real voice and authenticity Be interesting, informative, and entertaining Regularly promote/highlight others (they will likely reciprocate) Tailor conversations to your targeted recruits Post photos Update 2-3 times a week Press releases Business cards Email signature
Good examples of other companies utilizing social media
US Department of State UPS
Things to avoid on social networks
Spamming/Chain letters Not posting enough Too many posts Posting incorrect information Getting too personal
Interested? How to setup
Get permission Submit a proposal Develop a schedule Develop a list of topics you will be posting Talk to IT department to setup a secured
account (username, password, backup user)
