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Social Profit Academy:

How to Start Your Own 6-Figure Business with Facebook

Daniel Hall Hosts Facebook Marketing Superstar Jeff Mills


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© Copyright 2015 Daniel Hall. All Rights Reserved. This guide may not be reproduced or transmitted in any form without the written permission of the publisher. Every effort has been made to make this guide as complete and accurate as possible. Although the author and publisher have prepared this guide with the greatest of care, and have made every effort to ensure the accuracy, we assume no responsibility or liability for errors, inaccuracies or omissions. Before you begin, check with the appropriate authorities to insure compliance with all laws and regulations.

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Table of Contents

Introduction .................................................................................................................................................. 4

Facebook Basics .......................................................................................................................................... 11

The 8-Step System ...................................................................................................................................... 16

Let’s Go Play & Find People ........................................................................................................................ 20

Why Start a T-Shirt Business? ..................................................................................................................... 24

Legacy Shirts & Social Profit Funnels .......................................................................................................... 31

Social Profit Academy ................................................................................................................................. 37

Questions & Answers .................................................................................................................................. 49



Introduction

In this lesson, you are going to learn how you can start your own six-figure business with

Facebook. This is an eight-step system that’s going to allow you to make some fast cash

utilizing your newsfeed. By reviewing this material, you’ll be able to sell more t-shirts, get more

leads, drive more traffic, and sell anything fast!

The information presented herein was shared by Jeff Mills. He is originally from Huntington

Beach, California. Now he lives in Cottage Grove, Minnesota. Jeff went to school in Canada to

become a youth pasture. He got his degree, and after that he moved to Sioux Falls, South

Dakota, and that’s where he met his wife Loray. After that, he moved to Minnesota and

became a pastor for several years. Then, his daughter Izzy was born. She’s 12 years old. Izzy,

Loray, and Jeff are all shown in the screenshot above.

You just don’t make a lot of money when you are a youth pastor. People who do this are

typically very passionate about what they do, but they don’t get a lot of rewards. Jeff enjoyed

his work, but he knew that he would never make much money doing that. So, he had to figure

out a way to go and make some extra money, and he decided to use the Internet as a means of

doing so.



It was 1999 when Jeff started to try to find a way out of debt, and he admits that he failed

miserably at it for about four years. In 2003 he met a mentor who taught him a step-by-step

system. When he followed this system, Jeff started getting some quick results. As a matter of

fact, he started making $10,000 a month while still working at the church as a youth pasture.

That’s when he decided to just stay home with his daughter, who was just an infant at the time,

and concentrate on what he was doing online.

For the last 12 years or so, Jeff has been a stay at home dad and entrepreneur. He does travel

and teach, making speeches all over the world. He does seminars every month. Jeff says that

he loves his life nowadays and he loves what he does. He’s got the internet marketing lifestyle.

He can do whatever he wants whenever he wants to, he’s got as much money as he needs, and

life is good because he decided to say “yes” to making money online.

During this training, Jeff will be sharing some of the ways that he is making money online and

how some of his friends are too. Specifically, the focus of this training will be on Facebook and

Facebook ads. So, why should you listen to Jeff anyway? Back in the day, Jeff used Teespring to

sell a lot of t-shirts. He doesn’t use it anymore, but if you look at the screenshot above, you’ll

see that he has sold 11,968 shirts and he made $171,428 in profit.

He later moved to the ViralStyle.com platform. You can see in the screenshot below that he

was able to make $254.83k in profit on this platform. If you add this up with what he made

from Teespring, you end up with $426,258. Now, just a little more than half of this was eaten



up in ad costs. Still, would anyone really be upset making over $200,000. That’s some pretty

amazing statistics, right? It doesn’t end there though.

The screenshot above shows Jeff’s ad account from when he first started selling. It shows data

from January to April of 2014. As you can see, he got 6,748,197 impressions, 113,271 clicks,

and his click through rate was only 1.680%. This is pretty pathetic actually, but that’s when he



was first learning the ropes. You can also see that between April of 2014 and October of 2014

he got better at this. During this time period, he did 47,375,951 impressions, got 1,306,746

clicks, and his click through rate was 2.758%.

The last portion of the screenshot shows data that was collected recently. This time he got

36,233,999 impressions, 2,040,039 clicks, and his click through rate is at 5.630%. When you

combine these totals, Jeff got 90,358,147 impressions, 3,460,156 clicks, and an average click

through rate of 3.356%. His total ad spend was $317, 073.72. Now, that number isn’t what he

just spent on t-shirt sales. He does a lot of Facebook ads. For example, he once hosted a

webinar and used Facebook traffic to fill that webinar.

When he hosted the webinar being referred to above, he spent about $4,000 on Facebook ads,

but this produced 130 sales and through that webinar they were selling $1,000 product. He got

paid a commission of 50% on each sale made, so that came out to be around $65,000 in his

pocket. Anyway, Jeff wanted to share these numbers because there are a lot of people who say

that they make a lot of money with Facebook but aren’t exactly forthcoming with the numbers.

Jeff wants to be truthful with you and show you that this really does work, but he wants you to

have a good idea of how everything falls into place.

One thing about Jeff is that he admits that he has made a lot of mistakes, but this has paid off in

the long run because he was able to perfect his system. Jeff now has his own students, which

he teaches to use the systems he has in place. One such student is Curtis Dawson, who is

shown below. Curtis was a pastor in Oklahoma, but about a year ago he found out that he

would be losing his job. So, he had a decision to make, and he ended up learning how to work

from home just like Jeff did.



Jeff told Curtis “You have two choices. You can go out there, continue to work a job, and never

reach your dreams and goals, or what you want to do in life because you’re going to have to

work for somebody else, or you can burn the ships at the shore, cut the cord, and do this

entrepreneur thing and make it happen.” Curtis now tells Jeff all the time that if he hadn’t

given him that challenge he’d still be at a job somewhere, miserable and broke, living on a

salary of just $2,800 a month.

Within eight months, Curtis was able to make $90,209. After that, he ended up making

$110,000 in as the final payout for 2014 and after that, he made $9,556. At the beginning of

February, 2015, he reported to Jeff that he had made over $23,000 in the month of January

selling on Teespring and Viral Style. This message is shown in the screenshot below.



Jeff thinks that this is fantastic. After all, this is a guy who was making just $2,800 a month, and

now he’s making over $23,000 a month. This was life changing for Curtis, Jeff says. He’s known

Curtis for almost nine years, and he’s been following Jeff online for a long time. Curtis has

always wanted to make money from home, and he’s never been able to do it until he trained

with Jeff. Now he knows how to use Facebook ads to sell anything on a newsfeed, and he does

a tremendous job doing it.

Now the screenshot below shows a message from Ron Osborne who lives close by Jeff in

Minnesota. Ron and Jeff have known each other for several years now. He tried to sell shirts

online on his own, and he was only able to sell 33. Jeff took a concept that Ron had created

and told him how to scale it up really big. His t-shirt was really cool, and it ended up being

copied by a lot of people, but check out his income. He was able to make nearly $8,000 selling.

One designed produced $8,000, and that was just with a little bit of coaching.



Jeff knows what he’s talking about. He makes money himself, and his students are making

money with this. Here is Jeff’s big promise to you:

“At the end of my presentation you’ll know and understand my 8 Step Method

for how to dominate the Facebook News feed with your Ads to Sell ANYTHING,

including T-shirts, find more leads, traffic, get more sales and exposure and

understand Interest Targeting.”



Facebook Basics

The simple fact of the matter is that Facebook knows everything about you. You have

volunteered this information yourself when you created your profile and you continue to give

them information about yourself as you spend time on this social media platform. They know

where you work, what movies you watch, and what books your read. They know what you’re

liking, sharing, tagging, commenting on, and clicking on. They’ve been tracking every click

you’ve made since Day 1.

This might seem a little disturbing, but it’s good for people like you, Jeff, Curtis, and Ron

because they are selling all of this data to advertisers. It’s good for people overall too because

Facebook wants you to love your experience when you are on the site. So, they want to show

you more of the things that you like. Facebook takes all of the pages that you like and lets

advertisers target you based upon what you said you like. This allows them to show you an ad

that’s very targeted for like a specific thing, such as the Seattle Seahawks, boxer dogs, or

whatever the niche is. It’s this amazing targeting information that Facebook gives you as an

advertiser that will allow you to make all kinds of money online.

Specifically, what does Facebook know? They know all of the information that you have put

into your profile yourself. You can look into this by logging into your Facebook account, clicking

on the dropdown menu to the far right, and choosing ‘Settings’. When you do, you’ll find that



there is a link that you can click on to download a copy of your Facebook data. This is shown in

the screenshot below. This is an archive of everything that you shared and posted on

Facebook. It takes about an hour or so for this to download in most cases because it contains

everything you’ve done and all the information you have submitted.

Whenever you are on Facebook, you will typically see ads. You know it’s an ad when you see

the word ‘Sponsored’ underneath the thumbnail image and the title. If you would like to know

why you are being targeted by a specific ad, you can just click on the little down arrow inside of

the ad and then select ‘Why am I seeing this?’ When you click on this, a page will appear that

explains this to you. For example, Jeff clicked to see why he was seeing an ad for Hub Spot

during his presentation, and the page that came up explained that it was because he expressed

an interest in Entrepreneurship.

This means that Jeff is being targeted through the word ‘entrepreneurship’ by some advertiser.

He’s an entrepreneur, so he’s being targeted directly. You could use this as a target for people

that you want to show your ads to as well. If you were to click on the area that says ‘Manage

Your Ad Preferences’ a page will come up showing you all of the keywords you’re being

targeted for.

Each of the keywords is connected to a certain type of page that you might have liked or clicked

on. You can go onto this page and delete some of these if you like. So essentially, as a

Facebook user, you can control the ads that you see on the site. A lot of people don’t know

this. As an advertiser, you can take a look at this data and get ideas on how you can target



others. Basically, you can find keyword goldmines right in your own backyard. This list is

always changing, so anytime you see an ad in your newsfeed, just click on the link to see what

you’re being targeted.

There’s a magic formula that Jeff uses which pertains to being successful on Facebook. It is

RM3=MBA. The first ‘RM’ in this formula stands for ‘Right Message’. This is the message that

you’re putting into Facebook, or the ad. What is the ad selling? What is it telling people to do?

It is made up of the copy, the image, and the offer in your ad.

On the left-hand side of the screenshot above, you’ll find an ad for people that want to build

lead pages and funnels for their businesses. What demographic do you think this ad is

targeting? It’s targeting both males and females ages 46 to 56. Facebook allows you to dial in

your ad based on the ages of the people that you want to show it to. The ad in the center is

targeting people who are into Minecraft. Then, the ad to the right is one targeting freelance

copywriters. This one is almost mesmerizing because she’s kind of pretty but also very strange

looking.

The next thing you’ll want to do is target the “Right Market”, which is the second ‘RM’. Once

you have the right message, you’re going to put that message in front of the right target

audience, or what’s commonly referred to as your avatar. Jeff once ran a campaign where he

was trying to sell some Green Bay Packers products to people who were fans of that team. So,

for just $1 a day, he began running an ad. This is a great way to keep from spending too much



on Facebook ads. You can start by running them really inexpensively, and once you start

getting some traction, you can raise your budget to $5. Then, you can go from $5 to $10.

As long as you’re making money, you can continue to raise your ad spend. That’s one thing

that’s great about marketing on Facebook. You can set your budget very low, and if your ad is

working, you can keep raising your budget to scale up your results. Another great thing about

marketing on Facebook is that you can target people by their interests. You can also tune into

different demographic details very closely, such as their age, gender, location, and other details

like whether or not they are parents.

The third ‘RM’ is ‘Right Match’. You match the ad to the people that will buy your offer. That’s

how you end up with ‘MBA’, which stands for ‘Massive Bank Account’. So, if you want to make

money with Facebook, you show the right offer to the right people in the newsfeed. When you

do this correctly, you can end up with a massive bank account.

Back in 2006, Google was invented for the purpose of having a massive ads platform. It wasn’t

the first pay-per-click search engine, but it was definitely the smartest to have come about. You

could bid on certain keywords and phrases and put ads out there on the Google search engine.

People would click on the ads and be taken to offers. A man named Chris Carpenter created a

book called Google Cash that taught people how to find affiliate offers, put those offers up on

Google, and spend a few cents to run these ads. People would click on these ads and buy

through his affiliate link, and he was making a fortune. However, in 2008 all of this came

crashing down.

In 2008, something happened that’s referred to as the ‘Google Slap’. This is where Google

slapped down everyone that was affiliate marketing on their platform. Jeff says that he even

got kicked out of Google Adwords, and he hasn’t been back since. Many people lost their

incomes overnight because of this. The reason why Jeff shares this story is because today

Facebook works much like the ‘Google Cash’ strategy did in 2006. Right now, it’s still the Wild

West, and there are a lot of creative ways that you can make money driving ads to offers.

Just like in the early days of Google, you can spend just a little bit of money on ads and get a

high return. That’s good money. The question is “Will it last forever?” Facebook is changing.

In fact, it just came out with something called ‘The Relevancy Score’. The higher the relevancy

of your ad, the cheaper it’s going to be to run your ad. This is a new measurement tool that’s

just been introduced. It helps you to know if your ad is targeted to the right audience, which is

a good thing. However, there’s no telling when Facebook is going to change their system, and

when they do, you’re subject to those changes. After all, you’re swimming in their pool.



Facebook makes the rules, and they may one day decide to take affiliate marketing out of the

equation completely. Pinterest recently did. They killed every affiliate link being used within

the platform. People’s businesses were wiped out over night. It was devastating news to

people who were marketing there. Jeff can’t guarantee that Facebook won’t do the same thing

one day. He does know that there’s lots of free reign there right now though, and it’s both

cheap and effective to market on this platform at the moment. It could be highly profitable for

you while this opportunity lasts, as it has been for Jeff and his students. Just keep in mind that

this massive opportunity might not last forever.



The 8-Step System

There’s an 8-step system that Jeff uses that will allow you to successfully market just about

anything through Facebook’s newsfeed. First and foremost, you need to make sure and pick a

niche that people are passionate about and are also spending money within. That’s the first

step. Jeff likes to focus on sports niches because people spend lots of money on them. You can

find affiliate offers, you can sell your products, or you can drive traffic for local businesses. Of

course, you can also sell t-shirts to people. That’s what you’re going to learn to do in this

training because it serves as a good example of how all of this works.

Step 2 is to create a tracking link for your shirt. The main reason why you would want to do this

is to make your link abbreviated. In other words, it makes a really ugly link look pretty so that

people want to click on it. The second reason why you want to use a tracking link is because

there are a lot of people who use spy software. They spy on Facebook, looking for the best

selling shirts. People can snoop on you and steal your shirts. So, you want to protect your

intellectual property. Now, a tracking link isn’t going to stop this, but it does make it harder for

people to steal your stuff. On top of all of this, a tracking link allows you to track the clicks

you’re getting.

The third step is to do your audience research. Jeff uses a tool to find audiences on Facebook

for different niches. Once you build your audience and measure your affinity scores, which you



will soon learn how to do, you’ll be able to put those into the ad manager in Facebook and

target people using the results that you find with Jeff’s tool.

Step 4 is to build a fan page. A lot of people let this step stop them because it sounds hard, but

on Facebook it’s not hard at all to build a fan page. Seriously, it only takes like seven clicks of a

mouse to do so. This is super fast and super easy. All you do is go to Facebook, click on the

downward pointing arrow on the upper right, choose ‘Create a page’, and you’ll be led to the

screen above. Jeff recommends choosing ‘Cause or Community’ at this point. When you click

on this, you’ll be asked to name your page. You might name yours ‘I Love Golf’, for example.

After that, you simply click on the ‘Get Started’ button.

After clicking ‘Get Started’ the rest of the process is broken up into four steps. The first will ask

you to create a short ‘About’ message for your page. In his case study example, Jeff wrote “If

you LOVE Golf then SMASH the LIKE PAGE button.” Jeff uses the exact same sentence structure

for every fan page he creates. For instance, if he was making a page about Siamese cats, he

would write “If you LOVE Siamese Cats then SMASH the LIKE PAGE button.”

Next, Facebook is going to ask you to add a profile picture. Jeff usually searches Google for a

royalty-free image or uses a royalty-free image from a stock photo site so that he has a

protected image that he doesn’t need to worry about when it comes to copywriting issues. The

third part of this process asks you to add your fan page to your favorites, and Jeff usually just

skips over this part. He skips the last part too, which is to buy audiences or likes. After that, his



page is created. It really is that simple. After arriving at your new page, you might put a header

image up at the top of it, but you don’t have to.

You don’t have to have any content on your fan page right away. You can just move on to Step

5 of the 8-step system Jeff uses, which is to use the Ads Manager and/or Power Editor to create

an ad. The Power Editor will allow you to do much more creative things with your ad, but you

need to have a pretty good understanding of how Facebook works to use this. So, this is an

option for more advanced marketers. Also, take note that you have to use Google Chrome to

use the Ads Manager.

The sixth step in this process is to create your ad copy. Jeff is going to teach you about a

concept he uses called ‘Storytelling Direct Response’. You’ll want to remember this. Facebook

wants you to tell stories. It’s what the platform is built upon. It’s all about sharing stories and

sharing pictures of our lives. They don’t want you to use copy that’s spammy or anything like

that. Therefore, Jeff advises that you create your ad using a story with a hook mechanism that

makes people want to click on your offer.

Let’s say, for example, that you are targeting woman that are around the age of 26 and recently

gave birth to a baby and love organic products. You can actually target moms that have

recently given birth or are expecting which tend to buy green products. That’s how exact you

can get with Facebook. You might send out an ad to this sort of person for organic diapers, and

in this case, you would want to say something like “Kristy recently gave birth to a baby boy and

has concerns about the current diaper market. She’s looking for organic diapers, and her friend



Michelle recommended Organic Diapers ‘R’ Us. It’s a great place to get really cheap organic

diapers that are safe and healthy for your baby. Go here and check out our free trial.” Then, of

course, you would have a link.

Jeff created this ad by breaking it into three parts. They basically say:

1. Here’s what I got

2. Here’s what it will do for you

3. Here’s what to do next

You can write every ad using this 3-step, storytelling direct response method. If you do so,

you’re going to get lots of clicks because this seems simple, and it is, but it’s actually based on

real copywriting techniques. Once you have written the copy for your ad, you can move on to

Step 7, which is to create your image. As they say, image is everything, and on Facebook it

really is. When it comes to selling t-shirts, this is especially important. Show the whole shirt,

not an image that’s cut off. Don’t use a blurry image either, and if it has text, make it big

enough that the text is readable.

If you are selling something else, then you will want to make sure that your ad image is

contusive to what you’re selling. Let’s say that you’re selling those organic diapers, for

example. In this case you might use a picture of a newborn baby with one tooth and a cute

little hair spike on its head. You will want to use something that will get people’s attention. It’s

best to use something that invokes emotion because people buy as the result of emotion

instead of logic most of the time.

Once you’ve created everything and it has all been set up, Step 8 is to hit the ‘Publish Ad’

button. From there, you’re going to wait 24-48 hours to see what Facebook does with your ad.

Now, Facebook knows who the clickers are and who the buyers are, so if you set up your ads

correctly, they will bring you the best audience for your offer. They will bring you the best

audience, and it’s really like they are doing you a favor. Jeff says that he loves this about

Facebook. They are constantly driving people to his offers who will buy his stuff, and he finds

this amazing.

Jeff and Curtis have developed a benchmark platform that gives 10 different benchmarks which

help you to know whether your ad campaign will be successful within the first 24 to 48 hours.

They recommend that people spend no more than $20 on ads during this initial period of time.

After a $20 ad-spend you’ll know without a shadow of a doubt if your ad campaign will succeed

or fail. This system alone saves their coaching students thousands of dollars in failed

campaigns.



Let’s Go Play & Find People

Jeff is working with Ross Carrel on a piece of software called Insight Hero, and this software

cost thousands of dollars to develop, and it’s really cool what it does. Insight Heroi s shown

above. What it does is generate keywords that you can use to target particular audiences. As

you can see, Jeff typed the word ‘bulldogs’ into the search bar as though he was targeting that

niche in the case study. Now, this could be a team name or it could be an animal. Jeff was

trying to target the animal.

During the case study, he paid particular attention to the ‘Affinity’ column inside Audience

Insights, which is a free Demographic and ad study tool that Facebook give people for free. He

always looks for affinity scores in the 20s or higher, and this was the first thing that he looked

for during his example. Jeff mentioned having keywords/interests with audience sizes of

50,000 to 5 million – but make sure you put ONE interest inside of Audience Insights at a time

to score it’s true affinity. If one lumps multiple interests to score them, it can dilute the score

and allow you to misread if it could be effective or not.

The higher the affinity score is, the more targeted the audience is to the topic and the more

passionate the audience is. When people are passionate about a topic, they are much more

willing to spend money on that niche.



Returning to the software, Jeff right clicked on the list of pages. And found some pages selling

dog shirts which he could use to model other shirts off of. He studied their designs and thought

of a few ways he could change up the image to make the shirt better. After that, he returned to

Facebook to create an ad. Jeff’s ads account is shown below. There are a number of different

types of ads. Jeff typically uses ‘Send people to your website’, which is the first listed. He also

likes ‘Get video views’ because right now Facebook is really favoring videos. You can get these

views for just a few cents per view, which is really cheap trafficking. That’s even cheaper than

YouTube, according to Jeff.

Jeff chose ‘Send people to your website’ during the case study. When you click on this, a field

will open up that you can type your sales link into. Once you’ve done that, you can scroll down

the page to continue setting up your ad. You’ll find all kind of fields that you can use to set up

your demographic information for the audience that you are targeting. Jeff immediately

scrolled down to the ‘Interests’ field and pasted in all of the fan page names that he had copied

to his clipboard. What this will do is target the members of those fan pages. Now, Facebook

only let him target three of those pages, but this still gave him an audience of over 300,000

people.

Jeff went on to designate the rest of the demographic information for his audience. He

targeted people that were between the age of 18 and 65+, and he targeted both males and

females. Of course, he could have gotten a lot more specific if he wanted to, but he was



satisfied with what he had chosen in this scenario. After you set up your ad, you can start

running it to the people that you have specified in order to sell them a product that they would

be interested in. That’s how this works.

You can also begin typing your keyword into the ‘Interests’ field and Facebook will give you

some suggestions that you can add. The only problem with this is that you don’t know what

the affinity scores are, so you basically have to make a guess as to what’s popular. Don’t do

that. This is why Jeff advocates using Audience Insights to grab affinity scores of passionate

fans. Still, whatever you add is going to add to the number of people that you’re targeting.

Right above the ‘Interests’ field, there’s a button labeled ‘More Demographics’. According to

Jeff, this is the most important button inside of this platform. Click on this button and a

dropdown menu will appear containing a whole new spectrum of demographics to target. For

example, you can target people by their relationship status. This category would be helpful

when you are targeting people who have just been divorced or recently widowed. That’s just

one example of the different categories that are offered. Another is ‘Education’, which allows

you to target people by their level of education. For instance, you might want to target college

graduates. You can even target people based on their fields of study.

As you make these changes, the number of people that you are able to target will go up and

down. So, let’s say that you decided to target people that are interested in bulldogs, but only

the ones that lived in Minnesota. The amount of people you would be targeting with your ad

would go down. That’s not necessarily a bad thing. It’s better to narrow the targeting if you



know the specifics of exactly who your target audience in, and of course, it all depends on your

offer. An example would be that if you made a t-shirt about how someone’s proud to be from

Texas, you might want to just target people in Texas. It’s pretty cool how Facebook really

allows you to laser beam into your target audience if you need to.

Here’s a quick story. Curtis typed in ‘Walmart’ as an employer while setting his demographics.

When he did, he found out that there were 560,000 people that work at Walmart on Facebook.

Well, he made a shirt that said “I can’t keep calm. I work at Wally-World.” He sold between

200 and 300 shirts this way and made about $4,000 just with this stupid shirt. How cool is that?

All the people that saw this shirt in their newsfeed connected with it, and they thought it was

funny, so they bought the shirt to wear around.

Aside from targeting people by where they work, you can also target them by their job titles.

Maybe you want to make a shirt just for dentists. In Jeff’s presentation, this brought up over

14,000 people that you could run a very specific ad to. Just like the other field, if you type in a

few letters, keyword suggestions will come up. So, maybe you don’t know what kind of shirt to

market. Well, you can play around with these demographics and get all sorts of ideas.

A lot of the categories of work titles contain subcategories. For example, you can click on

‘Computer Occupations’ and then zone in on the different types of computer occupations there

are. You used to have to type things in and formulate all of this from scratch, but recently

Facebook changed all of this to make it easier for users. In any case, you can really narrow or

even broaden who you are targeting just by mixing and matching the demographics you’re

using.

Knowing how to target the right people effectively is really where your gold lies. Remember,

it’s message, market, match. You can target people by their financial situations, whether or not

they are parents, etc. Going back to that organic diaper scenario, Facebook allows you to target

‘green moms’ specifically. You could also target ‘fit moms’ and ‘corporate moms’. The list goes

on and on. Maybe you have decided to target green moms with a t-shirt that says something

funny about organic products.

The Facebook Ads platform is really easy use. Simply fill in your demographics and put in your

ad budget. Jeff recommends that you set your ad budget to $5 to $15 a day starting out. You’ll

also want to add in the text or copy of what you want to say within your ad as well as an image

that would catch people’s eyes. In order to save a bit more money, you can turn off the ‘Right

Column’ option. People typically don’t respond to this much. In fact, Jeff advises that you just

show your ads on the mobile and desktop newsfeeds. After you are done doing this, click on

the ‘Place Order’ button and your ad will begin circulating soon after.



Why Start a T-Shirt Business?

The option of selling t-shirts has been discussed a lot in the training. Frankly, that’s because it’s

the easiest way to make money on the planet. Everyone wears t-shirts. In fact, it’s a product

that most people couldn’t live without. This is an extremely easy selling system as well. All you

have to do is design t-shirts on Teesping or Viral Style and market them with Facebook ads. It

really is that simple, and you can do this without even touching a shirt, shipping them out,

printing them, or dealing with any customers at all.

You never see the shirt; you never have to handle it. All you do is upload a premade design and

put it on a t-shirt or make your design right there in the design interface on the site itself. The

design tool is incredibly easy to use on Teespring. After that, you run your Facebook ads to the

shirt you have created, and when people buy it, you make money. So, the only money you

have to spend is on driving the traffic on Facebook to make your sales.

If you use the Jeff and Curtis’ benchmark training and you don’t make any money before that

$20 ad spend is gone, you can try to figure out why things aren’t working as they should. At

that point, you can fix it and try to make some money or just kill the ads altogether. You might

want to try designing a different shirt too.



Another reason to try this method out is because you can get paid fast with this system. You

will get paid about 3-6 days after your campaign ends. Plus, you can make $10 to $25 in

commission every time you sell a shirt if you know how to price them right. Again, you never

have to touch one of these shirts or deal with customer service issues when you use either one

of these services for selling shirts. The t-shirt printing companies do this for you. It really is a

hands-off business that you can run from anywhere you wish. All you need is the Internet and a

computer as well as a good idea of what to put on a shirt. Even that doesn’t take much effort if

you will go and look at the other shirts that are selling well on Teespring for inspiration.

The truth is that many people have a strong emotional attachment to graphic t-shirt, especially

when they pertain to a topic they are passionate about. People love t-shirts with funny sayings

and shirts that express who they are, what they believe in, and/or what they like. Furthermore,

Facebook targeting makes it very easy to zero in on niches and specific target audience, making

it easy to message, market, and match an offer. There are five secrets to success when it

comes to selling t-shirts. They are:

1. Research Designs that are selling!

2. Re-Create a Design that will Sell

3. Research Audiences & Make FB Ad

4. Monitor Results, Track first 48 hours

5. Scale the Winners/Kill the Losers

If you really want to make some good designs, scour through other t-shirts that have been sold

successfully. Pablo Picasso said “Good artists copy. Great artists steal.” That’s not to say that

you should just go out and make a t-shirt the same way someone else has, but you should

figure out what’s selling, recreate it, and give it your own twist to make it better. That’s just

how society works anyway. For example, when Microsoft created Windows, it wasn’t long

before Macintosh built the iOS platform.

Jeff is always looking at the designs that other people make and questions to himself how he

could improve upon them. Sometimes this can be as simple as changing to a different niche or

demographic. That brings up another point, which is that you need to research your audiences.

You can use the software that you were shown to do this. After that, you can make your ad and

launch your campaign. When Jeff does this, he monitors the results within the first 48 hours

and then compares them to the 10 benchmarks that he and Curtis have created.



If he doesn’t have a successful campaign after $20 of ad spend, he shuts it off. He either redoes

it or he does something different. You want to scale the winners and kill the losers. So, you

either keep scaling it up and investing in what’s working, but if it’s not working, you don’t

continue to bleed your bank account trying to make things work. Jeff does lots of one-on-one

coaching, and he will look at their ads and t-shirt designs to try and identify problems for them.

Sometimes he’ll see that they have a really low click through rate or he’ll see that they aren’t

making enough to make their campaign worth the money they are spending and advise that

they shut it down.

Recently Forbes.com did an article about Teespring. They found that six million shirts were sold

last year in Facebook’s newsfeed and that hundreds of sellers have made over $100,000 per

year selling shirts on Teespring. Jeff can attest to this because he’s one of them. There have

been 10 different people who have become millionaires doing this, and Jeff says that he knows

a couple of them. One of them is Tom Bell. He’s the person who created Viral Style, and he

made $1.8 million in about 6-8 weeks. Can you believe it? All he was doing was selling t-shirts

on Facebook’s newsfeed, but he perfected a system that he could repeat over and over again

and cash in from continuously.

The statistics from Forbes also shows that 1 in every 75 Americans have bought a shirt from

Teespring. You may even be one of them. This system works really well and many people have

profited from it. Now let’s look at some of the shirts that have done well on the site. Below

you’ll find a shirt that’s made for the bowling niche. It says “Watch out. This girl knows how to

handle her balls.” Shirts that boast sexual innuendos sell really well, by the way. Some people

get repulsed by this sort of thing, but a lot of people find this type of stuff comical. In any case,

this particular shirt sold 601 times. Jeff estimates that this seller probably made about $7,000

in profit.



The next shirt, which is shown above, has a really simple design and it says “Real Warriors Bleed

Blue.” This is for the police officer niche. This shirt sold 2,465 times, and Jeff estimates that it

pulled in $27,000 in profit. Of course, this seller probably had to spend a portion of this on his

ad spend, but even if he had to spend half of what he made on adds, he still would have made



between $12,000 and $15, 000 profit. Surely, you would be okay with making that kind of

money off a t-shirt that you didn’t have to store, or ship, or handle the customer service for.

Now look at the shirt shown below. It says “Keep calm and let Papa handle it.” Jeff thinks that

this might be the dumbest shirt he’s ever seen. It’s for people grandpas that like to fix stuff.

This shirt sold 6,512 times at the point this screenshot was taken, and it’s gone on to sell much

more. Plus, it’s likely that there are many derivatives out there now selling like hot cakes. This

particular shirt brought in $70,000 in profit.

It makes Jeff scratch his head when he thinks about it because he really thinks that this is an

ugly, dumb shirt. Still, you can’t argue when you see that a shirt is bringing so much revenue in.

Jeff imagines that this seller probably made over half of the profit after the ad spend was

accounted for. He certainly knows that he would be okay with making $35,000, even if it was

an unsightly shirt he did it with.

The next shirt is really going to blow your mind. Most people know that pi is 3.14, but truthfully

3.141592653 are all the exact digits. Out of this, someone came up with March 14, 2015 as

being the Day of PI, and this t-shirt shows this. The person that made this shirt marketed it to

math geeks, scientist, engineers, and so on. He was really smart in his targeting, and as a result

this shirt sold 17,883 times.

Jeff estimates that this shirt probably brought in $190,000 profit. Could you imagine making

this much off of one simple t-shirt? I mean the shirt looks okay, but not amazing. The people



that bought this shirt thought it was funny, and they bought it off of a Facebook ad. They

shared it with their friends on Facebook too who were into the same things they were, which

made it sell even better.

How would you like to be making this much money off of t-shirt sales? Well, it’s obviously very

possible. Another thing that you could do is sell t-shirts for fundraising purposes too. One

person sold a t-shirt in memory of the Granite Mountain Hotshots who were a group of

firefighters that lost their lives back in 2013. This shirt sold 28,000 times and raised $400,000.

Most of the profit was donated to the victims of these families. People bought this shirt

knowing that it was going to a good cause. You can do these sorts of things with Teespring too;

it’s a fantastic way to raise money.

Research is the key to making money with this sort of business. You need to take a look around

because inspiration for great ideas is everywhere. Look at people that you bump into, pay

attention to people at the mall, keep an eye out for cool slogans at the school that you attend

or work at. Wherever you go, people are wearing t-shirts and you can get ideas from what you

see on them. Another thing that Jeff does is search for popular sayings and quotes on Google.

He also searches for images on Google, and he looks at the posts on Pinterest for ideas.

A great way to get ideas for shirts is to look at the ones that are on Teespring. Jeff advises that

you use the search bar on Teespring’s home page and look up the phrase ‘limited edition’. This

is a phrase that’s used by almost every shirt being sold on the site. People normally use it

either in the title or within the copy for the shirt. When the results come in, look at the

numbers to see which ones sold the most. As Jeff looked through the results for his search, he

found that a lot of shirts had the same design except they changed one or two small details in

order to target different groups.

There are really only two reasons why you couldn’t sell a shirt on t-spring. Either your design is

terrible or your targeting is terrible. All you really have to do is copy successful shirts and make

them better. That’s it. As you get better and better at doing this, you can move on to create a

legacy shirt of your own because you have the experience to. People that try to come up with

their own totally original ideas starting out always fall flat on their face.

Please, if you take no other advice in this presentation, start by selling only derivatives of

what’s already selling before you move on to creating something that’s totally unique and

original. After you get better and you’re making money, then you can move on to selling other

stuff that’s based on your own creative ideas. Right now, the key to getting up and running is

to find a design that is selling well and modify it to make it your own.



The interface for designing your shirt on Teespring is really easy to use, and you could also use

Photoshop or a similar program to create designs and then just upload them to Teespring. It’s

really not that hard to do; most designs sell better when they are simple anyway. However, if

you don’t want to do this yourself, Fiverr.com is a great place to find a designer that will do it

for you very inexpensively. You could even send them a design that you like and simply say “I

want something similar to this…”, or “I want this slogan with a different graphic”, or “I want a

design like this but I want it to be for a fireman instead of a police officer”, etc.

Tee Accelerator is Jeff’s secret weapon. It allows you to search for shirts that are available for

sale right now, live on Facebook, and research those shirts to find out how much they are

selling and if they are generating revenue. This software both works on Macs and PCs, by the

way, as does the software previously shown. Again, this is a great tool to use for researching

great designs. All he had to do was click on the different designs to see what was selling well

and what wasn’t. On top of that, even just looking at the designs will give you some inspiration

for your own shirts. You cannot buy Tee Accelerator as it’s not for sale online.



Legacy Shirts & Social Profit Funnels

You can take a shirt with a basic concept and build upon that to make more and more shirts.

This is what Jeff refers to as “the legacy concept”. The hardest part about being in the t-shirt

business, he says, isn’t coming up with really great designs but coming up with really great ideas

for a shirt’s concept. So, what Jeff typically does is find a concept to base his shirt on and then

scale that concept in several different ways. A few examples of this are shown above.

The first shirt in the picture says “Real Women Love Football. Smart Women Love South Sydney

Football Club.” This shirt was marketed to football fans all over Australia. All they did was

continually change the team on the shirt and the team colors on each shirt. They didn’t need to

worry about any kind of infringement issue because they didn’t use any specific team names.

For instance, you can see that the shirt on the far left just says “Seattle Football”.

Look at the one in the middle. It says “I may be in Texas, but I’ll always be a Jersey Girl.” You

could change this to say “I may be in California, but I’ll always be a Jersey Girl.” There are 50

different ways you could sell this shirt that way, and then you could change the other part of

the shirt to. For instance, you can say “I may be in Jersey, but I’ll always be a Texas Girl.” So,

there are really an infinite number of possibilities. The Seattle Football shirt is one that targets

the NFL. They took this design and targeted different cities throughout the US, and they sold

thousands of t-shirts this way without having to come up with a new idea.



Once you have a successful run with one of these shirts, move on to the next one and then the

next. It’s easy to pump shirts out quickly and continuously this way because you don’t really

have to be creative, you just need change the shirt color, the ink, and a word or two on the

shirt. Now, look at the legacy shirts shown below. Jeff says that this made them about

$75,000, which was pretty remarkable.

All they did was use the same phrase over and over again with a different state name. The

phrase was “I may live in [State], but I’ll never stop cheering for Green Bay football.” Then, they

changed the picture in any case so that the helmet’s design was inside of the shape for each

state. Again, they didn’t want to use the exact design because they didn’t want to infringe

upon anyone else’s rights.

Since this worked, they made a batch of these that were white with green lettering. They didn’t

sell as many this time, but they sold another $30,000 worth of shirts this way. After that, they

took the same concept and did this for every football team. This came out to be around 1,600

different shirts, and that’s just in one color. Every time you change the color that would be

1,600 more shirts.

You don’t have to spend all of your time trying to be creative. Just launch one shirt after the

next following the same basic concept again and again. You can scale it across different niches

and target different demographics just by changing a couple of small details. That’s what Jeff

recommends that you do, at least starting out. This idea is gold, and it can make you massive

amounts of money.



Now look at the examples above. As you can see, there’s a white hoodie and a blue hoodie,

both with the same design. Which one do you think sold the most? It was the white one. They

sold about 153 of these shirts, which gained them a profit of well over $2,000. The blue one

only sold about 16 times. This shocked Jeff because he thought the blue one would be the best

seller. In any case, they made a bunch of shirts with this phrase on it for every team in the NFL

as well as every baseball team, every softball team, every hockey team, and every basketball

team, etc. They even changed it for teams in Australia and the UK. Overall, they ended up

making over $100,000 with just this one simple design that was modified and sold again and

again.

Jeff and his partners also figured out that they could make money by building fan pages and

automating the content that gets put on those pages. They call this their Social Profit Funnel

System. What they do is find other people’s fan pages, and using very specific tools, ethically

and legally post it onto their own. In doing so, they can feed really good content to their fans

that they can interact with just like they had created it themselves. Is that pretty cool or what?

Jeff is actually taking other people’s content and putting it onto his fan pages as if he had

posted the content himself, but he’s giving the other page credit for it. The best part is that the

software Jeff uses does this all for him.

This doesn’t just pull from Facebook fan pages either. With this software, Jeff is able to take

any WordPress blog and incorporate it in his fan page. The software also allows Jeff to take any

video from YouTube and automatically post them into his fan pages at intervals of time that he



sets. This creates content for his fans to interact with so that he’s doesn’t always have to

create new stuff. Jeff admits that he’s lazy, and that’s what he wants to be. He wants to be a

lazy entrepreneur that makes money with as little though and effort as possible.

Another thing that the software can do is bring in an unlimited amount of pins from Pinterest

and automatically have those pins show up on your fan page to give your audience content. It

gets even better than that though. You see, Jeff and his business partners monetize those fan

pages with offers which they just post into the timeline. This will work for eBay offers, Amazon

offers, CPA offers, and so on. When someone buys something that’s posted, Jeff gets paid as an

affiliate. What’s truly amazing is that they figured out how to automate this too. So, for

example, eBay offers get posted into their fan pages all of the time without them having to do

any extra work.

One of Jeff’s most popular fan pages is a page called Attention Dallas Cowboys Fans. Two hours

prior to this presentation, the charm bracelet shown above got posted. This ad links to

Amazon.com, and the link has been cleverly disguised. As you can see, it was just dropped in

the newsfeed. There are over 1,000 likes on this page, and there’s lots of interaction going on.

There’s also some news content on this page that has been transferred from other people’s

pages on the Dallas cowboys. Again, Jeff isn’t doing all of this. This happens automatically all

throughout the day.

There’s a good balance of news and various offers on this page. One of the posts contains

Dallas cowboy baby shoes, but when you click on the link not only can you buy these shoes, but



the Amazon page also contains shoes for every team. This is shown below. There are even

shoes for some college teams listed. Hopefully, you can see how profitable this has the

potential to be. By the way, 29,000 people saw this shoe and nearly 2,000 people like it. On

top of that, 414 people shared it. So, this post went viral. This is just an ad to go to

Amazon.com and buy something, but people liked the shoes so much that they are sharing it

with their friends as though it’s something newsworthy and cool.

That’s what you want to see happening. There’s also a post with a picture of nails that have a

Dallas Cowboy design. This is just a post, not an ad, but it was shared over 600 times. That’s

still great. That’s what you want too. You want people hanging out, looking through the

newsfeeds on your pages and interacting with each other. When people share these posts and

they go viral, that gives you free likes on your pages. This particular page is getting free likes all

of the time.

Jeff has been doing this for a few months now. Currently, his total earnings for the month in his

affiliate account shows to be $765. He said that it was around $1,500 the previous month. The

month before that they had just started testing this out, and they only did it for about three

weeks, but they made just over $400 in spite of that. That totals out to be nearly $3,000 in

totally passive income, which Jeff is pretty happy about.



Jeff has hundreds of fan pages, but he doesn’t really have to do much with many of them

because of the automated software that he uses. He’s also got a page for the Minnesota

Vikings. There’s a good amount of interaction happening on this page as well. Most of his fan

pages have to do with sports. He got numerous pages for every team in the NFL, and he also

has other pages for NBA team, soccer teams, baseball teams, and so on. Again, all of these

pages are being posted to automatically. You’ll learn how you can do this yourself when you

join Jeff’s training course.



Social Profit Academy

Hopefully you feel like Jeff provided some valuable information in this training. He wants you

to move on to the next level. Every smart person that is serious about playing sports

competitively has a coach. That’s because they know that they can only go so far on their own.

Every successful entrepreneur that Jeff knows of has had at least one business coach to show

them the ropes when it came to running their companies and turning a profit.

If you are reviewing this material right now, it’s likely that you don’t have a Facebook marketing

coach to teach you how to make money online with Facebook. Jeff would like to extend an

invitation to you. He would like to teach you how to make six-figures in the next 12 months like

he’s done for Curtis and many other people in the past. Here’s an example. Below you’ll find a

picture of Rob Harrington, who has been able to generate $17,729 since he has learned from

Jeff. He’s currently an IT Engineer, which means that he fixes computers for a living, tinkers

with networks, and things like that. He’s a great guy.



Rob taught his son Brian how to do all of this too, and Brian was able to sell $2,300 worth of t-

shirts. To do that, he did spend $900 on ads, but he was still able to make $1,400 in profit. He

did this at Christmas time, in fact, so he was able to have a very nice Christmas. You can do this

too. Jeff’s course is called Social Profit Academy. It’s an online course, which means that you’ll

be able to login to a website with a username and password. You can consume all the content

from the course right from your computer. It’s even mobile-friendly, so you can watch the

videos from anywhere.

The first thing you’ll find when you enter the membership area for this course is a training video

on how to start making money fast. You can reach all of the different content from the menu

bar at the top of the home screen in the member’s area. The main course is called the Social

Profit Academy 8 Step System. This alone has been valued to be worth $997. Jeff thinks that

this is really worth far more than that because he could teach all of this at seminars and

probably make $2,997 per ticket. There’s that much value in this course.

You’re also going to get Jeff’s TeeMills course. This is a 15-module course which teaches you

how to sell t-shirts on Facebook. It is valued to be worth $297. People love this course because

it shows you all the little details that you need to know in order to sell t-shirts online as

efficiently as possible. There’s also a course that teaches you how to run your social profit

funnels. This course contains 7 modules that shows you how to automate content to your fan

pages, build those fan pages up to really high ‘likes’, and then monetize them with offers from

eBay, Amazon, etc. This is also valued to be worth $297.



When you join today, you’re also going to be able to join Social Profit Academy’s Facebook

mastermind group. This is where members are posting content every single day to encourage

each other, cheer each other on, and report their own achievements. A man named Randy

Engler created the post shown above. He was able to sell 51 shirts during his first campaign, he

said, which means that he made $700 right off the bat with this system. Of course, you can

report your own achievements here as well. All of this helps you to stay motivated and get

even better results.

Another member, named Itamar, also posted some tips, sharing some of the things that he’s

learned. You can learn from other members as well because they are happily giving back and

helping other succeed inside of this group. This is of an amazing value in itself. If you have any

questions, or if you get stuck doing something, there are always people interacting in this group

who can help you out. Jeff has valued this to be worth $297 as well, even though you can

probably benefit far more than that from your interactions. To recap, when you join you’ll

receive:

Social Profit Academy Course…………….$997 Value

TeeMills Tshirt Course………………………..$297 Value

Social Profit Funnels Course……………….$297 Value

Facebook Mastermind Group…………….$297 Value



Total Value: $1,888.00

That’s not all though. When you sign up today, you’re going to receive some bonus. Bonus #1

is two tickets to any SPA 2-day workshop. Jeff and the rest of the SPA team are holding events

all across the country, and you’ll be able to attend one of these for free as one SPA’s members.

The team charges $497 for tickets to these events. Not only will you get to attend one of these

events at no cost to you, but you can bring someone else, whether that’s a business partner, a

spouse, or a friend. Since you get two tickets to this event this bonus is worth $994.

If you go to SPAseminar.com, you’ll be able to see where the team is traveling to. They’ve

already held events at places like Denver and Tampa Bay. They were just recently in Phoenix.

They will soon be traveling to Atlanta, southern California, Seattle, Chicago, and even New York

City.

Bonus #2 is a fast-start webinar. You can jump on here and find out how people are making

money fast selling t-shirts online. So, you’re going to get a lot of ideas on how you can get

started and start making money as quickly as possible. This bonus carries a total value of $297.

Together these two bonuses are worth $1,291.000.

Jeff wants you to take action right now because action is the causation of change. Whatever

results you want, it has to be a change from what you’re doing now. A new change must take

place to get new results. If you want a 6-figure t-shirt business, it’s time for that change to

occur. You have to make the decision to make this change yourself though. No one can do it

besides you. To motivate you to take fast action, Jeff has included some fast action bonuses

but only for the first 15 people to sign up. They are:

Fast Action Bonus #1 – 10 Full Reveal Case Studies!

Jeff had the most successful t-shirt sellers that he knows of reveal what their shirts look like,

reveal what their ad setups look like, and discuss exactly what they are doing to sell thousands

of shirts in the newsfeed. No other course that Jeff knows of has these people in them, sharing

their secrets freely. The greatest part about this is that none of these people resisted. They

want you to know what they are doing so that you can learn to be successful too. Jeff feels so

blessed and honored that they said “yes” and were willing to share their time to do this. This is

over-the-shoulder video training where you can see their ad setups, the targeting that they use,

and so forth. This carries a value of $497.



Fast Action Bonus #2 – How to Outsource Your Facebook Marketing!

Jeff is an outsourcing ninja. Out of the eight steps that were taught to you in the webinar, all he

really does is Step 1, which is to pick a profitable niche. Then, he hands over the rest of the

tasks to a team of seven people. They set up the ads for him, they make the shirts for him, and

it’s completely automated. In this module you’ll be shown how to find people to do all of your

Facebook marketing for you so that you can work less and make more money. This training

carries a value of $197.

Fast Action Bonus #3 – Local Business Facebook Marketing!

For those of you who want to do local business marketing, Jeff is including training on how to

get more traffic to local businesses. This would include roofing companies, real estate

companies, and any other kind of physical ‘brick and mortar’ company that needs foot traffic.

Jeff shows you how to use Facebook marketing to get people through the door of these

businesses. You can take this information, along with what you learn in the main portion of

training within Social Profit Academy, to turn yourself into a money-making machine.

This service can amount to thousands upon thousands of dollars of passive income each month.

Companies will pay you $2,000, $3,000, or even $4,000 a month to manage their Facebook ads

for them because they are too busy to mess with this stuff themselves. Besides that, you’re

going to have so much knowledge about driving traffic that you can command monthly

retainers and then hire virtual assistants to do all of the work for you. This has been valued to

be worth $197, but truthfully it’s worth way more than that.

Fast Action Bonus #4 – Fill Your Workshops & Events!

You’re going to learn how to fill your workshops and events with Facebook ads. There are two

amazing case studies where two individuals were able to make 6-figure incomes just by using

Facebook ads to fill up their workshops. How would you like to hold your own workshops and

live events, making thousands of dollars teaching people how to do things? This bonus is

valued at $497.

Fast Action Bonus #5 – Facebook Bridge Marketing for MLF!



Through this training, you’ll learn how to bridge people from Facebook into your multi-level

marketing company, into your webinar registrations, into your lead capture page, and even into

contests that you are running. Whatever you’re trying to get people to do, you just need to

know how to bridge them to your offer from Facebook. It’s important, by the way, to do this in

a way that Facebook likes. This carries a value of $197. Again, this teaches you how to funnel

people from Facebook.

Fast Action Bonus #6 – Affiliate Marketing on Facebook!

In this training, you are going to learn how to use Facebook for affiliate marketing. This training

is valued to be worth $197.

Fast Action Bonus #7 – Built in Graphics Editor!

A built-in graphics editor has been put into the member’s area so that you can build your shirts

right inside the platform. It’s called Pixlr, and it’s just as good as Photoshop in Jeff’s opinion.

Everyone who gets access to this course today is going to be able to start building their shirts

today and making graphics for their newsfeeds. This carries a value of $97.

Fast Action Bonus #8 – 6 Affiliate Marketing Case Studies!

You’ll be able to get an over-the-shoulder view of how to do your affiliate marketing through

these six affiliate marketing case studies. Jeff doesn’t even care if you use the same product as

him. It converted really well for him, as you will soon see. This is valued at $297.

Fast Action Bonus #9 – Insight Hero!

This software is easily worth $5,000. It cost a bundle to build this software, and it’s well worth

it to be able to find all of those affinity scores and to be able to copy and paste all of those

interests into your ads manager. This software saves you tons of time and tons of research. It’s

amazing.



Fast Action Bonus #10 – Tee Accelerator!

This is the t-shirt spying software that was presented. You can’t buy this software; it’s not for

sale. The only way you can get it is by taking advantage of this special offer today. It cost

thousands of dollars to develop, and although it’s probably worth far more, it’s been given a

value of $1,000 in this presentation.

Above you’ll find a breakdown of the total value of these fast action bonuses. When you add

this all up, it comes out to a sum of $7,876. When you add everything up that’s being offered,

Social Profit Academy comes out to be worth $11,055. That is its real value, but Jeff would

never sell it for that much. He wants people to be able to use his systems and find their own

success with them. A friend recommended that he sell it for $1,497, and he thought this was a

reasonable price. However, Jeff is making an even better offer for those who sign up right

away.

Jeff is knocking $1,000 off of the product, which means that you can get everything he offered

today for a one-time payment of $697. To make it even easier for people, Jeff is allowing

people to sign up for just a payment of $267 today and then two more payments in 30 and 60

days. Remember, you need to sign up right away in order to receive those fast action bonuses

though. You can begin your journey by visiting http://www.danielhallpresents.com/fbmax/ .

This product does come with a 30-day money back guarantee. Jeff challenges you to compare

this product to anything else in the marketplace. He says that all of the other courses out there




are outdated, and he works hard to keep his training up to date. Still, if for any reason you

don’t like the content in Social Profit Academy you can get your money back if you request it

within the first 30 days. That means all of the risk is on Jeff to keep you happy. Just contact

Support, and you’ll get your money back without any hassle.

Once you reach the sign up page and fill out all of the information, you’ll see a button to access

the product. This is shown in the screenshot above. When you click this button, it will take you

to a page that will allow you to create a username and a password for the member’s area.

You’ll also be able to download your software from this page. On top of that, you’ll be able to

purchase one-on-one coaching from Jeff. Students that do this end up getting the best results.

If you’re wondering if this will work for you, check out the testimonial below from Jason Bohl.

It states:

“First successful campaign done! After ad spend on the 2 designs combined. It

works out to only around $100 profit. But, this time a month ago, I had nothing

to show for this work. Time to scale and start rolling in some of those big

numbers.”



You might be thinking that $100 isn’t a lot, but for someone that’s been trying to make money

online for a long time and hasn’t been making a dime, that first $100 is a big deal. A lot of

people are making a lot of money with this system already though. Remember Itamar, who

was sharing his secrets in the Fact book group. He reported making $9,794, and at the time he

said:

“Not a bad start for the month. Just keep hitting!”

He later reported another $3,226 in sales that he made in one day. This time he said:

“Personal record #2. Pretty amazing day! Today I want to give back as much as

possible so ask me any questions here about t-shirt marketing/FB, and I’ll try to

answer what I can and know!”

Itamar is a very cool person. He’s always willing to help out with things. But, also he’s living a

life he enjoys. He is currently making thousands of dollars a month online, and he’s living the

high life by staying at various beach front hotels in Central America. Jeff hopes that you want

to change your life and live the way that you want to as well, and he hopes that you want to

make a difference for others too. He’s here to help you change your financial future. He

doesn’t know if he can do that for you, but he knows that this has helped bring success to many

of his students already.



Another student of Jeff’s is Jay Griggs. His results are shown below. Jay is a pastor in Louisiana,

and basically, in his first 15 days he made $1,000 a day. As time went on, he became more and

more profitable. Here’s what the statements say in the screenshot below:

“Ok ya’ll. I signed up for SPA on December 12, and here are my final numbers

for the year. I spent $1,800 in advertising. There is no doubt I would have

doubled this profit if Big blue didn’t shut down my ads account. Thankfully, I

opened a bus account and got that going back up with a slow start again. But all

that being said, the program works! Just be persistent and don’t give up!”

“Thank you Brian Petrick & Jeff Mills. I started selling T Shirts online through the

SPA in Mid Decemeber. I was referred by Brian Petrick ( A fellow pastor friend)

and have made 25k in the last 2 months working part time, pasturing a church,

working a full time job and raising 6 children.”

You can’t say that you don’t have any time after reading something like that. Jay works a full-

time job, a part time job, and is raising six children, yet he still figured out a way to follow the

coaching and get results. You can do it too. By the way, the man that Jay mentions in the

above testimonial has made money with this system too. Brian got into the course when he

shouldn’t have. He didn’t even have the money. Jeff actually told him not to sign up at that

time, but Brian didn’t listen.



This ended up being a good thing though. Within a matter of just a few weeks, Brian made over

$60,000, and he did this selling just one shirt design in the newsfeed. It didn’t end there. He

then went on to sell $88,817 worth of shirts, as is shown in the screenshot below. In the

testimonial he states:

“You can see the total amount since I started “dabbling” with SPA back in May.

BUT I GOT SUPER SERIOUS with this in Sept/August and so on Oct 10th I started

making real money with this. So…in the last 81 days or so, I have spent $47,207

on Facebook ads. TeeSpring has paid me $88,142 for 7,000 T-shirts sold. Total

profit in 81 days = $40,935. Quite the blessing!”

After this happened, Brian got sick. While he was sick he kept launching t-shirts and making

$500 a day. He got better, and soon after he was pumped up because he crossed over the

$100,000 mark, making $100,671 in total profit. Next, he crossed the mark of having sold

10,000 shirts, and he had made $125,297 in profit.

This changed Brian’s life. He was deep in debt, and he had creditors chasing him for money. He

was able to pay off his daughter’s college education in full, and he paid off his creditors in full.

Brian also bought new clothes for his whole family, and he took them on a much-needed

vacation. They hadn’t been able to do this for years. He’s also been able to do a lot of other

amazing things to bless the people around him because he’s finally got the money to do so.

Not only that, but now he has a skill that he can use to rake in money over and over again.



The students in Social Profit Academy have sold $1,130,118 on Facebook , and this is growing

daily. Jeff wants you to find success with this system too. He wants to feature you on his

leader board, and he wants you to be the next student to sell 10,000 shirts. You’ve got to take

fast action now and sign up though. You can sign up right now by visiting:

http://www.danielhallpresents.com/fbmax/ .

Grab This Special Training

Before The Deal Expires!


Click

Here!





Questions & Answers

Do I have to have more than one fan page?

Instead of having one catch-all fan page that everything gets sold from, you want to keep that

‘message, market, match’ philosophy going, so you want to have a separate page for each

niche. In other words, if you’re selling shirts to English Bulldog lovers, you’ll want to name your

page ‘English Bulldog Lovers’, not just ‘I Love Dogs’ and then sell all kinds of dog shirts through

it. You want each one of your fan pages to be very niche-specific.

One of the biggest mistakes that Jeff has ever made was making a page called ‘Hard Core

Enforcers’, which was a page for police officers, firemen, and members of the military. He got a

lot of likes on this page, but he muddied up the waters and didn’t really know who he was

marketing to and who was buying his shirts. Now he’s learned his lesson and makes pages

specifically for police officers, specifically for firemen, and specifically for each branch of the

military separately. You can make a lot more money this way.

How can I merge my purchase today with the Power Lead System?

Contact Ryan, who is a partner of Jeff’s. You can reach him by emailing

[email protected]. He will discuss this issue with you on a one-on-one basis.

What should I expect to have to spend before I start getting results?

If you remember, you’re going to receive 10 benchmarks that will help you know if you have a

successful campaign before you even spend more than $20. So, if your campaign isn’t reaching

these 10 benchmarks, you’re going to kill the campaign or change it. Either way, you won’t

have to spend more than $20 at a time trying to make a campaign work, which is going to save

you tons of money. You’re going to know whether you have a winning shirt or a losing shirt

within 48 hours of when your campaign begins, and you’re going to be able to pull out of a

losing campaign before you lose any real money trying it out.

There are only two things that will stop you from making sales. It’s never the price, so get that

out of your head. It’s either the design or the way you’re targeting your campaign. If you have


mailto:[email protected]


a bad design you’re not going to sell a shirt, and if you have a good design but your targeting

isn’t right, you’re not going to sell a shirt. The benchmark training is going to help you a lot.

People love that they have the ability to judge their campaigns this way.

Is there a way to check a Facebook group to see which members are willing to buy?

This comes down to the affinity score. Again, you want to have an affinity score of 20 at least.

You can use Interest Architect to check a page’s affinity score, and high affinity scores indicate

that there’s lots of commercial intent. So, you can run ads to pages that have high affinity

scores in order to target people who are passionate buyers in your niche. Only Insight hero tool

with Audience Insights tool shows you that. You can’t get that data anywhere else.

What is the difference between Viral Style and Teespring? Why would you use one over the

other?

Jeff started with Teespring because that was the best platform for selling t-shirts at the time.

Viral Style came out later on, and it was a better platform when it came to marketers being able

to measure their results. Tom Bell who was a marketer who was very successful on Teespring

created Viral Style to compete against Teespring. Jeff was one of the top sellers on Teespring

too, and it wasn’t long before he was converted over to Viral Style by Tom.

Viral Style if more catered to marketers. One thing that makes it special is that it gives you

more buyer data. If someone buys from you off of Teespring, you don’t know their name or

their email address, which means that you can’t put them into an auto-responder and sell them

other things related to what they just bought. Viral Style gives you the information that you

need to continue marketing to people. No other platform does that.

Another thing that’s great about Viral Style is that they change the currency if you sell to

another country. Jeff loves this because he sells a lot of shirts in Australia and Canada. So, it

changes the price from USD to the local currency for someone that’s viewing the shirt in

another country. Jeff isn’t sure how they do this, but he thinks it’s amazing. It makes people

feel more confident when they buy when they see the price in their local currency.

Teespring is still very cool, and they have made a lot of changes in the last several months that

have made their site even better. So, that’s definitely a great platform to use too. It’s just that

Viral Style was made by a marketer for marketers, which means that it has a lot of features in

place for the seller as well as for the buyer that you can benefit from.



How do I know that I’m not wasting my money here?

You are taking a leap of faith, and Jeff appreciates you putting your trust into him and his

program. A lot of people’s fears are settled when they begin looking at the case studies within

the training because they can see how these results have come about. Also, in the Facebook

group you’ll find real proof that people are getting results, and those members are there to

support you as you try as well.

Also, don’t forget that if for any reason you don’t feel like you belong in the program or you

don’t think that the training is worth the cost, this offer is backed by a money-back guarantee.

Jeff is confident that you’re not going to use that guarantee though because he knows his

training is worth far more than he is asking people to invest in their entry to the program. He

knows his system works and that people usually get great results when they follow the training

closely and start taking action.

Grab This Special Training

Before The Deal Expires!


Click

Here!



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