Social platform basics 25/08/2015
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Transcript of Social platform basics 25/08/2015
SOCIAL GRAPH VS. INTEREST GRAPH
• social graph – based on mapping connections between people (friends on facebook)
• interest graph – between people and the things they "like" (twitter, facebook pages)
OWNED, EARNED OR PAID?
• Sometimes owned – newsletters, websites, brochures
• Sometimes earned – twitter, facebook, PR, LinkedIn
• Sometimes paid – facebook, Google Ads, Facebook Ads
OVERVIEW
• Both social & interest graphs (friends, pages, groups & profiles you can follow)
• History – friends; post feed; pages (like gates); decreased organic reach
OVERVIEW
• Interest graphs: one-way follow
• History – sms service
• Advertising – starting from 2000€ per campaign (officially – per month)
• No "EdgeRank"
OVERVIEW
• Both social & interest graphs (connections, companies, groups & profiles you can follow – blogs)
• History – connections; post feed; companies; influencer program, publishing platform
• glitchy
PROFILE TYPES
• Personal profile – similar to Facebook
• Company page – similar to Facebook page
• Groups
• Publisher profile – interconnected to personal profile
PERSONAL PROFILE POST TYPES
• Profile update – link, comment, image with possibility to tag others
• Post – blog post with increased formatting options (images, links, headings etc.)
COMPANY PAGE UPDATES
• Link
• Text
• Image
• Careful with images, infographics that contain text, links and descriptions – can get lost when shared
VISUALS
http://primeinfographics.com/65-of-all-people-are-visual-learners/
35%
65%
Visual LearnersAuditory & Kinesthetic Learners
OTHER CHANNELS
• Newsletters
• Blogs
• Google search campaigns
• what you have (sms, fb group, whatsapp chat, etc.)