Social on the Edge: The best social tools you may not have heard of
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1
The Best Social Tools You May Not Have
Heard Of
Scott Brown, Owner
Social Information Group
November 15, 2011
SLA - ClickU
CC BY 3.0
SOCIAL ON THE EDGE
© 2011 Social Information Group
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2 © 2011 Social Information Group
AGENDA 2
Google + : What up with that? I lied to you
Specialized social networks Expertise and information
Miscellaneous Twitter tools and a hack
Apps
The future
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3 © 2011 Social Information Group 3
GOOGLE +
WHAT UP WITH THAT?? © fotolia
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4 © 2011 Social Information Group
Google + Pages
4
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5 © 2011 Social Information Group
Google + Pages
5
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6 © 2011 Social Information Group
Google + Pages
6
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7 © 2011 Social Information Group
Google + Ripples
7
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8 © 2011 Social Information Group
Google + Sparks
8
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9 © 2011 Social Information Group
Google + Sparks
9
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10 © 2011 Social Information Group 10
I LIED TO YOU
© fotolia
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11 © 2011 Social Information Group 11
I LIED TO YOU
I am going to cover
some “known” tools
© fotolia
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12 © 2011 Social Information Group
YouTube – “Haul” videos
12
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13 © 2011 Social Information Group
Slideshare
13
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14 © 2011 Social Information Group
Flickr – Groups and People
14
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15 © 2011 Social Information Group
Flickr – Groups and People
15
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16 © 2011 Social Information Group
Flickr – Groups and People
16
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17 © 2011 Social Information Group
Flickr – Groups and People
17
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18 © 2011 Social Information Group
DEMO
18
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19 © 2011 Social Information Group
SPECIALIZED SOCIAL NETWORKS
19
© fotolia
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20 © 2011 Social Information Group 20
What’s going on around me – or
in my locations of interest?
Where can I find – and actually
meet and talk with – experts?
MEE
TUP
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21 © 2011 Social Information Group 21
Ability to search by topic and/or location
Use tags to find additional Meetup groups
Even if no events are coming up, you can
still see the people associated with that
Meetup
MEE
TUP
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22 © 2011 Social Information Group
Meetup
22
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23 © 2011 Social Information Group
HASTAC
23
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24 © 2011 Social Information Group
HASTAC
24
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25 © 2011 Social Information Group
AngelList
25
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26 © 2011 Social Information Group
AngelList
26
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27 © 2011 Social Information Group
CapLinked
27
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28 © 2011 Social Information Group
CapLinked
28
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29 © 2011 Social Information Group 29
EXPERTISE AND INFORMATION
© fotolia
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30 © 2011 Social Information Group
Kindle for iPad/iPhone
30 QU
OR
A
• Questions and answers • Manage and organize topics • Find experts • Promote your expertise
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31 © 2011 Social Information Group
Quora
31
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32 © 2011 Social Information Group
Quora
32
Quora
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33 © 2011 Social Information Group
Quora
33
Quora
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34 © 2011 Social Information Group
Kindle for iPad/iPhone
34
JIG
• Similar to Quora • Agree with answers • Questions actually closed!
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35 © 2011 Social Information Group 35
Jig
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36 © 2011 Social Information Group 36 JO
UR
NA
LIS
TED
• Journalists and reporters • UK focus • Search journalists or articles • Source of topic expertise
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37 © 2011 Social Information Group
DEMO
37
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38 © 2011 Social Information Group
MISCELLANEOUS
38 Jim – posterous.com
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39 © 2011 Social Information Group
Kindle for iPad/iPhone
39 GLA
SS
DO
OR
• Company reviews • What’s it like to interview with a
company? • Was the interviewee hired? • Salary
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40 © 2011 Social Information Group
Kindle for iPad/iPhone
40 ICER
OC
KET
• Searches blogs, Twitter,
Facebook, images • Compare up to five searches
over time (up to 3 months)
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41 © 2011 Social Information Group
Kindle for iPad/iPhone
41 WO
RD
LE
• Text analysis that looks great
• Find trends and common themes
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42 © 2011 Social Information Group 42 W
OR
DLE
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43 © 2011 Social Information Group 43 S
CO
OP
.IT • Search via Google Advanced Search
• Find top stories, specific topic groupings • Could do something similar with paper.li
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44 © 2011 Social Information Group
TWITTER 44
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45 © 2011 Social Information Group
TWIT
TER
45
Twitter “activity” – new feature
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46 © 2011 Social Information Group
TWIT
TER
46
Directories
To find key industry and topic feeds
• Twellow: http://www.twellow.com
• Wefollow: http://www.wefollow.com
• Listorious: http://www.listorious.com
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47 © 2011 Social Information Group
TWIT
TER
47
RSS hack:
Create a Twitter hashtag RSS feed:
http://search.twitter.com/search.atom?q=%23hashtag
Replace hashtag with the hashtag you want
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48 © 2011 Social Information Group H
AS
HTA
GS
48
A few sources:
• Twubs • Hashtags.org • Tagalus • Tagdef
Alternatively: Google search for topic + hashtag
Example: medical conference
hashtag
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49 © 2011 Social Information Group TW
IBES
49
• Twitter “groups” • Ability to read and respond to
the entire group
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50 © 2011 Social Information Group
TWIT
TER
50
Analysis tools WhatTheTrend – Trends by country
Trendsmap – Where are the tweets happening?
Tweet Topic Explorer – key words in any Twitter stream
Twtrland – Top followers, content of tweets
TweetReach – showing influence, top contributors
Twazzup – great for specific, real-time updates
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51 © 2011 Social Information Group 51
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52 © 2011 Social Information Group
DEMO
52
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53 © 2011 Social Information Group
APPS 53
© fotolia
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54 © 2011 Social Information Group
AP
PS
54
Layar
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55 © 2011 Social Information Group
AP
PS
55
Layar
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56 © 2011 Social Information Group
AP
PS
56
Layar
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57 © 2011 Social Information Group
THE FUTURE unprofound - Jim
57
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58 © 2011 Social Information Group
THE
FUTU
RE
58
The “already” Future
• Social product development – Quirky, Adobe Labs Ideas
• Elements of gaming, competition in crowdsourcing - Kaggle
• Proprietary products incorporating information available in LinkedIn, Twitter, etc. – Spokeo, InsideView
• Increasing incorporation of social elements in vendor tools
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59 © 2011 Social Information Group
THE
FUTU
RE
59
The “already” Future
• The growing implementation of the idea of social capital – as evidenced by HASTAC, “influencers” in LinkedIn
• More ownership of content – WhoSay.com, Diaspora
• Specialized social networks – CapLinked, AngelList
• Social networks as an information platform – First Street
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60 © 2011 Social Information Group 60
DIASPORA
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61 © 2011 Social Information Group
Kaggle
61
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62 © 2011 Social Information Group
First Street http://firststreet.cqpress.com/content/video.aspx
62
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63 © 2011 Social Information Group
First Street http://firststreet.cqpress.com/content/video.aspx
63
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64 © 2011 Social Information Group
THE
FUTU
RE
64
Will social tools change? Yes
Will the dynamics change? Yes, but also stay the same
Will Facebook or Google + be around in 1 – 2 years?
No one knows.
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65 © 2011 Social Information Group
Scott Brown
Social Information Group
Email: [email protected]
Twitter: @scbrown5 and @socialinfo
Skype: scbrown5
LinkedIn: http://www.linkedin.com/in/scottrbrown
http://www.socialinformationgroup.com
65
THANKS
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66 © 2011 Social Information Group 66 S
OU
RC
ES
• Google + : http://plus.google.com
• Slideshare: http://slideshare.net
• Meetup: http://meetup.com
• HASTAC: http://hastac.org
• AngelList: http://angel.co
• CapLinked: http://caplinked.com
• Quora: http://quora.com
• Jig: http://jig.com
• Journalisted: http://journalisted.com
• GlassDoor: http://glassdoor.com
• IceRocket: http://icerocket.com
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67 © 2011 Social Information Group 67 S
OU
RC
ES
• Wordle: http://wordle.net
• ScoopIt: http://scoop.it
• Twellow: http://twellow.com
• WeFollow: http://wefollow.com
• Listorious: http://listorious.com
• Twubs: http://twubs.com
• Hashtags.org: http://hashtags.org
• Tagalus: http://tagal.us
• Tagdef: http://tagdef.com
• Twibes: http://twibes.com
• WhatTheTrend: http://whatthetrend.com
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68 © 2011 Social Information Group 68 S
OU
RC
ES
• TrendsMap: http://trendsmap.com
• Tweet Topic Explorer: http://tweettopicexplorer.neoformix.com
• Twtrland: http://twtrland.com
• TweetReach: http://tweetreach.com
• Twazzup: http://twazzup.com
• Layar: http://layar.com
• Quirky: http://quirky.com
• Adobe Labs Ideas: http://ideas.adobe.com
• Diaspora: http://joindiaspora.com
• Kaggle: http://kaggle.com
• WhoSay: http://whosay.com
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69 © 2011 Social Information Group R
EAD
ING
• Google + social network lets firms have their own pages:
http://www.bbc.co.uk/news/technology-15625577
• With Facebook in crosshairs, Google + opens for businesss: http://adage.com/article/digital/google-open-business/230862/
• Google Plus pages for libraries: http://joemurphylibraryfuture.com/google-pages-for-libraries
• Hacking an RSS feed for Twitter hashtags: http://chronicle.com/blogs/profhacker/hacking-an-rss-feed-for-twitter-hashtags/35895
• The verticalization of professional networks begins: Is it a threat to LinkedIn? http://www.businessinsider.com/the-verticalization-of-professional-networks-begins-is-it-a-threat-to-linkedin-2011-11
• First Street gives Washington insiders their own social network: http://www.fastcompany.com/magazine/160/first-street
69