Gastrointestinal Pathophysiology Nancy Long Sieber, Ph.D. December 10, 2012.
Social Objects Explained - Balind Sieber
-
date post
21-Oct-2014 -
Category
Technology
-
view
5.795 -
download
3
description
Transcript of Social Objects Explained - Balind Sieber
SOCIAL OBJECTS EXPLAINED(once and for all)
@BalindSieber | Balind.co | [email protected]
1
By Balind Sieber
Hint: THIS IMAGE DEPICTS A SOCIAL OBJECT
2
Social Objects Are the Foundation of Creative Strategy Every Creative Strategist should understand the building blocks of a social network. *
3
* See my other Slideshare presentations for the definition of Creative Strategy
Humans Have Been Connecting Around Social Objects Since the Beginning of TimeSocial Objects are commonalities we share with one another - things like the clothes we wear, the co!ee we drink, and the teams we follow.
4
Creative Strategy Rule Number One: Find Ways to Connect Consumers Around Your Product or ServiceBrands can't shout at people and expect them to listen, they need to give them a way to connect. *
5
* This is super basic -- It’s a core tenet of digital advertising
How Can People Share Your Client's Product/Service?Shape the conversation around a brand by asking what it's social purpose is. *
6
* Why does it exist - how does it help the word?
If a Brand Can Become a Social Object, They've Hit Pay DirtSocial networks are formed around social objects, not the other way around.*
7
* Best examples of this are Apple and Nike