Social Networks and Business Communication
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Shel Holtz, ABC IABC International Conference June 25, 2008
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Speaker support for a presentation I conducted at IABC's international conference. It won't stand on its own, but I'll be uploading the audio from the presentation on the For Immediate Release Speakers & Speeches feed (www.forimmediaterelease.biz).
Transcript of Social Networks and Business Communication
Shel Holtz, ABCIABC International ConferenceJune 25, 2008
??A client asks if you know any companies using social media tools in SharePoint 2007.
You want to answer in the affirmative, but can’t think of any. What do you do?
Classes of Social Media
Conversation-enabled publishing platforms Blogs, podcasts
Social networks Facebook, LinkedIn, MySpace
Democratized content networks Digg, wikis, bulletin boards, Dell IdeaStorm
Presence networks (micro-blogging) Jaiki, Twitter, Pownce
Content sharing sites YouTube, Flickr, del.icio.us
Virtual networking platforms Second Life, There.com
Blogs, podcasts, wiki articles, photos, videos
Comments, ratings, reviews
Tags, feeds, voting
Social networks
Read, watch, listen
Source: Forrester Researchwww.forrester.com/groundswell
Why pay attention
Membership includes Your customers Your employees They’re already talking to each other
“Social networks will be like air”-- Charlene Li, Forrester Research
Opportunities for engagement
Message boards “The wall” Content (videos, images) Your own profile Advertisements (on some) Widgets / gadgets
Social Networks
Generalized Facebook, MySpace, LinkedIn
Ernst & Young on Facebook EY Sponsored Group offers the following content
relevant to the target college audience: EY career and recruiting information EY internship experience and photos EY recruiting brochure (.pdf) EY awards (updated weekly) Weekly poll question (updated weekly) Career tip of the week (updated every 2 weeks) EY intern videos (3 videos displayed to date) EY corporate social responsibility information EY guidelines for Facebook group Answers to key recruiting questions Ability for students to post comments and photos
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E&Y Facebook Advertising
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E&Y Results
Current EY Careers group membership = 5,020 Over 2,000 members had joined the group within the
first month 71% of current members are either students at EY
target schools, EY employees or past interns Group has been viewed 190,000 times since launch Photos = 94 current photos Discussion Board = 13 current discussion topics with 46
total posts Wall Posts = 206 current posts 77.3 million ad unit impressions delivered 44% of poll respondents heard about EY through Facebook 19% of poll respondents indicated that Facebook flyers
were the best way to find out about on-campus recruiting events
3,082 click-thrus to ey.com from Facebook (7/31 – 11/30)
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Social Networks
Generalized Specialized
Themed (CarSpace, MyRagan, Dopplr)
Social Networks
Generalized Specialized Do-It-Yourself
Your website and social networks
Do you want your visitors to engagewith each other?
Google FriendConnect
Intranet Social Networks
Work is social Replace your directory
Dell Computers Nestle USA Wachovia IBM
Elements of social networks are on…
YouTube Flickr Digg Virtual worlds (e.g., Second Life) The list goes on
Questions?
Shel Holtz, ABCwww.holtz.comblog.holtz.com (blog)www.forimmediaterelease.biz (podcast)415.367.3820 (phone)ShelHoltz (Skype)shel witte (Second Life)shel (Twitter)
