Marketing Your Library Services Using Social Networking Tools.
Social networking tools for Health
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Transcript of Social networking tools for Health
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+
Social Networking Tools
Using Facebook, Ning, and More for Health
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+Agenda
10:30 - Speaker introductions
10:40 – Facebook for public health
11:20 - Ning as a social networking platform.
11:50 - Ning for public health.
12:20 - General Q&A
12:30 - Lunch
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+William Brown III
Doctoral Candidate in Public Health, UC Berkeley
Manager eCommunications: Health Research for Action
Researcher: Public Health Institute, Oakland Psychology Dept., University of Utah
Contact info: [email protected] http://facebook.com/
healthresearchforaction
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+Courtenay Stewart
Community Advocate, Ning.com
Board Member, Kids with Dreams
Contact Info [email protected]
Ask Us! http://help.ning.com http://creators.ning.com Twitter: @ningadvocacy
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+Manny Hernandez
Living with LADA (type 1.5 diabetes) since 2002
Founder: TuDiabetes,org and EsTuDiabetes.org
President: Diabetes Hands Foundation
Author: Ning For Dummies
Contact: Email: [email protected] Twitter: @askmanny Blog: www.askmanny.com
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+Twitter hashtag
Use #SNT4Health to live-tweet during the workshop and share any afterthoughts.
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+Facebook for Public Health
Review Social Media trends, concepts, and Public Health opportunities
Highlight Health uses of Social Networking
Discuss how to build and maintain a social media presence
Share free online tools that can be used for health advocacy
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+Social Media
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+Social Networks
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+Social Media and Public Health Interventions
Why use Social Media? Convenient Reach large demographics Cost effective Time efficient Confidential & Safe (w/privacy settings) Youth friendly!
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+Social Media and Public Health Populations
Paraplegic, Quadriplegic; Diabetes; Cancer; HIV, Youth, Pregnancy
Internet Gap Race, Able, Chronically Ill, SES, etc.
Significantly more likely to find information helpful
User generated
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+Facebook for Public Health
Hyper-targeting at massive scale Demographic and psychographic targeting
Public Health Research Cyber-ethnographic/anthropologic, Questionnaire,
Observation, Analysis
Facebook over 200 million users
GrowthAge
13-17
18-24
25-34
35+
Pew Research Center (2009). Social Media and Young Adults: Sept. 12, 2009, from http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-3/2-Adults-and-social-networks.aspx?r=1
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+Facebook People
Identify your population Assess audience or population Access Evaluate a need
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+Facebook Tools
Identify helpful tools Make use of social
information sharing Minimal restrictions
Online communication tools
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+Facebook Presence
Stand out, be appealing Engage your audience in a meaningful way Update status consistently but sparingly
3-4 per week
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+Facebook Users
Pay attention to your users Likes/Trends Issues/Problems
Groups/Pages
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+Facebook for Public Health
Designate point person
Setup what you can maintain
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+Facebook for Public Health
Potential impact of eHealth Large scale and targeted health delivery Promote health education and literacy Reach more people Potential for better and faster health outcomes Cost effective Decrease disparities (Cellular technologies)
But… Needs more evaluation Technology gaps and barriers
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+Ning: a social networking platform
Create a social network for anything Getting started Tools for your network See it live
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+Ning: getting started
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+Ning: getting started
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+Voilà!
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+Tools for your network
Forum Open the conversation
Latest Activity See what’s happening
Groups Organize your members
Feature Turn members into contributors
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+Tools for your network
Ning Apps and widgets
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+community.wegohealth.com
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+Community.wegohealth.com
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+worldkidneyday.org
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+Ning for public health
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+Ning for patients (users, members)
You can connect with others like you.
… people you didn’t know before (difference with Facebook)
You become empowered with new information.
You can educate others (even your med team!)
http://flickr.com/photos/madfox/29367611/
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+Ning for providers (administrators)
New way to engage with constituents/patients: Blogs, forums, videos
Foster and solidify offline connections: Events, groups
Increased outreach possibilities: Sharing mechanisms Export member data
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+Community Management
Listen: to your members, on Social Media.
Reward: feature member content, feature members. Reward power users.
Engage: keep content fresh, give members reasons to return.
Offline: the social network can feed from the offline experience and create opportunities for face-to-face collaboration. (TIP) read http://amysampleward.org and follow
@AmyRSWard Building Stronger Online Communities w/o Losing your Sanity
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+Member Management
(TIP) Moderated membership: An additional anti-SPAM
measure Helps you keep your
network centered on core topic
Allows you to know your members better through Registration Questions
Featuring members
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+Content Management
Content: (TIP) Featuring member-
generated content What member-generated
content belongs in your network?
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+Develop Guidelines
You will need them in times of crisis.
… and enforce them!
TuDiabetes values (examples): Community Support Diversity & respect
http://www.flickr.com/photos/furnari/3484546075/
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+Network development, outreach
Through your members: Invitations, badges, embeddable content
Through network RSS feeds TwitterFeed feeding Twitter, FB page
Through bloggers
Through Twitter: (TIP) Hootsuite let’s you schedule tweets!
Through existing offline efforts
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+Managing your network, growth
There’s no auto-pilot
Recruit helpers: from among your members!
“Economies of scale” and self-policing help
Administrators Up to a few 100 members, 1 admin suffices Harder to keep up for one person past 1,000 members
Outreach: about 1-5 hours per week
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+TuDiabetes
http://www.tudiabetes.org
Launched in March 2007
Mid-April 2009 (monthly stats): 14,200+ members 130,000 monthly visits
(50% are from returning visitors)
675,000 monthly pageviews
5+ minutes average session (9:04 for returning visitors)
Lots to be learned from info in Google Analytics
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+Word in your Hand: video from member submissions
July 2007: Member published blog entry with word describing feeling about diabetes.
Oct. 2007: Through the forum, we collected 120+ photos.
Nov. 2007: We created a video (music also contributed by a member) for World Diabetes Day 2007.
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+TuAnalyze
Ning App to be launched late April 2010
Collaboration between Diabetes Hands Foundation & Children’s Hospital Boston
Mechanism for TuDiabetes members to: Enter, track; and Optionally share their Hemoglobin A1c data
Trending potential: Healthier behaviors Regional A1c averages
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+TuAnalyze Ning App
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+Data stored in Indivo PCHR
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+Ning App to enter, track, share A1c
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+A1c data Sharing Settings
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+Mapping aggregate A1c data
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+California Convergence
http://CaliforniaConvergence.ning.com
Coordinated by the Partnership for the Public's Health (PHI project)
45 organizations “working together to improve food and physical activity environments”
Mid-April 2009: Nearly 600 members (100+ new
members since start of 2010) Policy streams communication hub Conference to encourage site use
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+Public Health Policy meets Ning
Each button on the home page links to a Group page
Slideshows to share photos from events
Live blogging as events unfold
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+Questions???
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+Thank you!!
Enjoy lunch!