PRESENTED BY KHINYARAM

CHOUDHARY &KISHOR TETARWAL

PRESENTATION

Social networks are the most means of communication used by a large number of people especially the youth. Nowadays, no one can live without having an account on twitter or on facebook or on an other kinds of social network, in order to be connected to the whole environnement.

INTRODUCTION

A  Social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship,  kinship, dislike, conflict or trade.

WHAT IS SOCIAL NETWORKING ?

Online Communitie

s

Facebook

WeChat

Meetme

Myspace.com(a place for frds)

Business Networks

Linked in

Viadeo

XING

Online Matchmaking

Shaadi.com

Adult Friend Finder.com

Bharatmatrimony.com

Alumini Networks

Facebook

Classmates.com

Orkut

Goal: Socializing

Goal: carrier and business opprtunities

Goal: matchmaking,

soulmate

Goal: getting back in touch

Types of Social Networks

Some social networking sites

Socializing– Make friends– Create groups, communities.

Sharing information – files, MUSIC, VIDEO, pictures Create blogs Time utility Lower cost ( via – internet, mobile phone GPRS etc) Builds credibility. Matchmaking. Business Discussions. Take advices. Advertising at a cheap cost.

Why to use Social Networking

Messaging News CommunitiesLike buttonsGamesAudio and Video uploads

Features in social networking

TwitterFounded: 2006No. of users: 490 millionRevenue: US $367 million (projected

2013)Alexa Rank: 3Revenue from: verified accounts,

advertisements (promoted trends)

Key Players

Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you—you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place.

Key Players

FacebookFounded: 2004No. of users: 635 millionRevenue: US$858 millionAlexa Rank: 1Revenue from: Banner ads, referral

marketing, partnerships, branding elements, virtual currency

Social Network launched in February 2004 by Mark Zuckerberg

Mission: To connect people on an innovate platform that fosters increasing interaction. It should have an emotional connection.

Vision:To provide users with value beyond interaction. They should look to Facebook to find answers to questions like, “which car should I buy?” – all this based on the power of social recommendations.

• Mergers and Acquisitions

• Competing Platforms

• Abuse and Exploitation

• Risk of losing image

• Integration• Convert users• Expose blogs

and campaigns to community users

• Oversold• High overlap• Disorderly• Privacy Issues

• Collaborative• Engaging• Sense of

Community• Knowledge

Management• Ease of Use• Integration• Low Cost Strenght

sWeaknes

ses

Threats

Opportunities

Building a Collaborative Culture Establishing more effective two-way

communication Creating more engaging learning experiences Sharing current practices through a

knowledge network Improving Employee involvement and

engagement Assessing progress more regularly and

effectively

How Social Networking is changing Enterprises

•Advantages: Facilitates open communication,

leading to enhanced information discovery and delivery.

Allows employees to discuss ideas, post news, ask questions and share links.

Provides an opportunity to widen business contacts.

Targets a wide audience, making it a useful and effective recruitment tool.

Improves business reputation and client base with minimal use of advertising.

Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites.

Disadvantages Of Social Networking Sites

Opens up the possibility for hackers to commit fraud and launch spam and virus attacks.

Increases the risk of people falling prey to online scams that seem genuine, resulting in data or identity theft.

May result in negative comments from employees about the company or potential legal consequences if employees use these sites to view objectionable, illicit or offensive material.

Potentially results in lost productivity, especially if employees are busy updating profiles, etc.

Part of almost everyone’s life. Every thing is this world has some +ve & -

ve’s. Teenagers are the one’s you use these sites

the most. These sites are useful to users, owners and

third party. Huge platform for data & information sharing. Growing increasingly. Scope for improvement (weak regulatory

role)

Conclusion

Thanks for watching

Khinyaram choudhary kishor tetarwal