Social networking for WNY IFT

Social Networking –Power to the People!

Chuck Hall, MSODC Social Systems

It’s About Freedom To. . .

• Communicate Openly• Assemble with Others• Control Our Own Destiny

Social NetworkingGives Power to the People!

WELCOME TOTHE SOCIAL REVOLUTION

Power to the People!

• What Is Social Networking?• How Do I Use It to Create Value?

Remember – with FreedomComes Responsibility

Social Networking

Wikipedia:

Building online communities of

people who share interests and/or activities, or who are interested in

exploring the interests and activities of others.

Social Media

Wikipedia:

Social media are tools for social interaction, using highly accessible and scalable publishing techniques.

Social media uses web-based technologies to turn communication into interactive dialogues.

Seven Social Media Platforms

• Twitter• Facebook• FourSquare• YouTube• LinkedIn• Pinterest• Google+

A Statistical View

• Twitter: 500 million users• Facebook: 845 million users• Foursquare: 15 million users• YouTube: 800 million users• LinkedIn: 135 million users• Pinterest: 12 million users• Google+: 90 million users

A Donut View of Social Media

A Donut View of Social Media

• Twitter: I am eating a donut.• Facebook: I like eating donuts.• FourSquare: This is where I eat donuts.• YouTube: Here’s a video of me eating donuts.• LinkedIn: My skills include donut eating.• Pinterest: My pictures and recipes for donuts.• Google+: I share my donuts with fellow geeks.

Common Aspects of Social Media

• You

• Others

• Updates

• Engagement

• Relationships

Let’s Take a Closer Look at 3

• LinkedIn – Your Living Resume• Facebook – Your Personal Connections/

Connections in Community (B2C)• Twitter – A Big, Nonstop Cocktail Party

LinkedIn: Your Living Resume

LinkedIn: You

LinkedIn: Your Experience

Linkedin: Your Education

Linkedin: Your Additional Info

LinkedIn: Your Reading List

Linkedin: Others

LinkedIn: Others

LinkedIn: Others – Groups

LinkedIn: Updates

Linkedin: Updates

LinkedIn: Engagement/ Search

LinkedIn: Engagement/ Groups

LinkedIn Recommendations

• Get your resume and business information up on LinkedIn and connect with people you have worked with – it adds profound credibility!

• Connect/reconnect with valuable people.• Strategically engage in groups and

discussions.

LinkedIn: Learning More

Facebook: Personal & Community

Facebook: You

Facebook: You/ Timeline

Facebook: You/ About

Facebook: You/ Photos

Facebook: Others/ Friends

Facebook: Others/ Find Friends

Facebook: Updates

Facebook: Updates + Engagement

Facebook: Engagement/ Timeline

Facebook: Engagement/ Groups

Facebook: Engagement/ Business

Facebook: Engagement/Business

Facebook: Engagement/ Business

FaceBook Recommendations

• If you have friends and family, and are community based, get on facebook personally.

• Support and promote nonprofit and community organizations.

• Look at other businesses and create a business page when/if you are ready to share ideas, information and conversation.

Facebook: Help

Twitter: Nonstop Cocktail Party

Twitter: You

Twitter: Others / Following

Twitter: Others/ Followers

Twitter: Others/ Lists

Twitter: Updates

Twitter: Engagement: Reply

Twitter: Engagement/ Retweet

Twitter: Engagement/ Search

Twitter: Engagement/ Tweetdeck

Twitter Recommendations

• Create an account, including photo, profile information and a link to your website.

• Begin posting items of value to others and retweeting valuable information.

• Prudently follow and engage valuable people.

Twitter: Help

HOW TO GET THE BUSINESS VALUE IN SOCIAL NETWORKING

Getting the Business Benefit

“Let me make this clear:there are no secrets. None.There is no new information.What it took to be successfula thousand years ago is exactlywhat it takes to be successful today.”

– Larry Winget

http://domainamerica.net/Winget/WebFotos-Mar2008/pictures/headshot-blueshirt.html

The Business Value

Fundamentals of Business

Your Organization as a System

People, Technology:Integrated, Productive Approach

Fundamentals of Business

The purpose of business is to create a customer. – Peter Drucker

Five Questions: What is our mission? Who is our customer? What does the customer value? What are our results? What is our plan?

It’s the Relationship!

Too often, people focus on the technology – the tools: LinkedIn, Facebook & Twitter. But it’s really about how these tools help us form stronger relationships –

More Powerful Social Networks!

Strategic Marketing Principles

• Experience– What is your business?– Who are your customers?– What are your business goals?

• Insight– What do you do that is special?– Who do you want as customers; who else wants them?– What makes you different?

• Action– What are you going to say?– What tactics should you use?– How are you keeping score?

Your Organization as a System

Employees &

Partners

EngagedPublic

Customer Relations

Customer CommSocial Media

Public Relations Leadership CommTra

ditional M

edia

Em

plo

yee

Engagem

ent

Marke

tpla

ce

Engagem

ent Value

Communication & Action

Value Creation

Knowledge Manageme

nt

Value Recognition

BrandManageme

nt

Outside Inside

People and Technology

So What Do You Do?

• Business Strategy: What Do You Most Want from Social Networking?

• What Is the 1 – ONE! – Tool that Will Best Help You Do This?

• Jump in and Master It!

• Lather, Rinse, Repeat

Social Networking –Power to the People!

Chuck Hall, MSODC Social Systems

Contact

Chuck Hall, MSODC Social SystemsYour Marketing Exec, LLC

www.CSOSys.com

[email protected]

866-606-7686

@ChuckHall

Social networking for WNY IFT

Business

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