1. Social Networking For Music Educators
Using the Four Cs of Social Networking to Help You and Your Program
Andrew Zweibel, Presenter

2. Housekeeping
Session Materials:
http://musicedmajor.net/FMEA10/socialnetworking
QR Code
Handout
Slides
Embedded Presentation
Audio Recording available afterwards
On Twitter? Use #5csn for discussion!
Not on Twitter yet? Just text to 40404
Questions? Ask away!
3. Housekeeping
4. Housekeeping
Session Materials:
http://musicedmajor.net/FMEA10/socialnetworking
QR Code
Handout
Slides
Embedded Presentation
Audio Recording available afterwards
On Twitter? Use #5csn for discussion!
Not on Twitter yet? Just text to 40404
Questions? Ask away!
5. What IS Web 2.0 Anyway?
Features of Web 1.0:
Static, One-Way Content
Webmaster creates content, public consumes content
Think of it as a scholarly journal
Example:FAQ Page, Contact Page
Web 2.0 is
Dynamic and Two-Way!
Content is created by all parties who access a site
Think of it as a professional conference
Example: YouTube, Wikipedia, Blogs
6. What is Social Networking?
Social Networking describes a group of Web 2.0 services that help you meet people, and share ideas!
Examples of Social Networking sites:
Facebook
MySpace
Flickr
LinkedIn
Twitter
Blogs
MusicPLN
7. In Other Words
Social Networkingallows us to engage in the 4 Cs:
Creation
Connection
Conversation
Collaboration
This style of tool isnt just about posting information, its about sharing it and discussing it!
8. The Layout
For Each of the 4 Cs:
Resources
In-depth explanation
How can it help YOU and THEM
Laymans terms!
Examples of real application by real music educators
REMEMBER: All links are available at http://musicedmajor.net/FMEA10/socialnetworking
9. Creation
Social Networking is based around content
Importance of content creation:
For students: creativity, group work
For teachers: sharing with other teachers (new ideas)
Resources:
Blogs
Podcasts
RSS and Syndication
10. Blogs
What are they?
Short for web log online journal
How can they help
YOU:
Write a blog with your ideas
Subscribe to others blogs for their ideas
THEM:
Have students contribute to blogs as part of class
Rehearsal Reflections, Listening Lessons, etc.
Examples: MusicEdMajor.net, MusTech.net
11. FAMS Music Blog: Listening Lesson
FAMS Music Blog: The Magic Flute
12. Podcasts
Video or Audio Blogs
How can they help
YOU:
Subscribe to resource-sharing podcasts
Professional Development on your morning commute!
THEM:
Create a podcast of your students work
Share with parents, friends, community
Not so fast! Legal considerations discussion coming later.
13. Podcast Examples
Jim Frankel Managing Director of SoundTree:
http://fams.podomatic.com/
Scott Watson Composer, Music Tech Teacher:
What Music Means: http://whatmusicmeans.mypodcast.com/
Larry Marra Retired Music Teacher
MusicTeachers 911: http://musicteachers911.com/
14. RSS/Syndication
What is it??
RSS Syndication brings the information to you
RSS Feeds List of updates
Feed ReadersGoogle Reader, Bloglines
15. Google Reader
16. Syndication Examples
Blog Syndication
Integrated in Blog Platform!
FeedBurner Advanced Features
Analytics
Email Subscription
Adsense
Podcast Syndication
Blog IntegrationPlugins
iTunes Integration!
17. RSS/Syndication Resources
OPML File containing multiple RSS Feeds
Import into RSS Reader
Music Education OPML Project
Web-based RSS Aggregation
MusicEdNews.com
Professional Development in a Box!
18. Connection
Social Networking is all about meeting people to share ideas!
Connecting with other music educators helps create a PLN: Professional Learning Network
More on this to come
This is more for YOU than THEM
Resources:
Facebook
LinkedIn
19. Facebook
Before we begin
IT IS POSSIBLE TO BE SAFE ON FACEBOOK!
20. Facebook
Personal Pages vs. Fan Pages
Personal Pages DONT FRIEND THE STUDENTS
Privacy Settings (Account -> Privacy Settings)
Everyone, Friends of Friends, Friends Only
Connecting on Facebook Settings -> Who can find you
Benefits:
Connection with other music educators
Im a Band Director Group: http://facebook.com/groups/banddirector
Connecting with Resource Providers (specials)
21. Facebook Fan Pages
NO personal communication is possible
NO Chat
NO Private Messages
One-Way Relationship
You dont need to approve who Likes your page
You cant contact anyone who Likes your page directly
Fan Page for Your Program
News from your program
Links worth reading (for students)
Media (photos, videos) of your program PR!
Create events for your concerts using the page
Post the event on your page, students can invite their friends
22. Facebook Fan Page Example
Shenango HS Wildcat Band Fan Page
Doug Butchy, Director
23. LinkedIn
Online PROFESSIONAL Social Network
Connections, NOT Friends
Your Online Resume:
Summary, Experience (Current, Past), Education
AND: Websites, Online Presences
Recommendations
Groups
Resume Generator
24. Conversation
How many other music teachers are in your school?
As secluded as we are, we need ways to continue learning
Conversation tools can also enhance your curriculum
Resources:
Twitter
MusicPLN
Skype
25. Twitter: Micro-Blogging
Twitter Basics
140-character Tweets to followers
Dont need to accept a new follower
Replies, Retweets (FWD)
Twitter is NOT about telling people what you ate for breakfast!
Twitter IS a blogging platform
Twitter IS a tool for content creation and sharing.
Twitter IS an incredible medium for professional development
26. Hashtags on Twitter
In Twitter lingo
Hashtag = Keyword
Hashtags let you search for specific topics
Some examples:
#followfriday
#musiced
#mpln
#edchat
27. #MusEdChat on Twitter
The Problems:
Teachers are Secluded
Not many music teachers at each school
This makes Professional Development hard!
The Solution:
#MusEdChat
Weekly Twitter Chat on Music Education
28. #MusEdChat Basics
Homepage: http://musicedmajor.net/musedchat
Includes:
Topic Submission Form
Topic Poll
Chat Transcripts
Chat Recaps
29. #MusEdChat: The Chat
Monday Nights, 8pm Eastern Time:
Sign on Twitter (or use an app!)
Search for #musedchat
Read the Tweets
Respond using #musedchathashtag
Reply
Retweet
Ask Questions!
30. Other Twitter Resources: Lists
Twitter List: Follow multiple users at once
Dr. J. Pisano (MusTech.net): Top Music Educators
@pisanojm/mused
Lindsay Morelli and I: 100 Music Ed Majors on Twitter
@musicedmajor/100-memt
Make your own list!
Twitter Homepage -> Lists -> Create a List
31. Twitter for Your Program
Updates to the general public (PR/Advocacy)
Updates to students (changes in plans)
Updates to parents on trips
TwitPic Memorable Moments
Links back to your programs website
32. MusicPLN.org
PLN = Professional Learning Network
MusicPLN = Facebook for Music Teachers!
Groups, Forums, Events, and more
The two things about MPLN that set it apart are the amazing amount of integration with other social networks and the caliber of the people who are involved in this PLN.
-Thomas J. West
33. Music PLN Forums
34. Skype
Audio / Video Chat
Educational Implications:
Elementary: Skype in another class
Middle: Skype in a colleague for a private lesson
High: Skype in a composer!
35. Collaboration
Social Networking is about working together towards a common goal!
Benefits of collaboration for students:
Helps build interpersonal skills
Teamwork/Leadership skills
Differentiated Instruction
Resources:
Google Docs
Wikis
36. Google Docs
http://www.youtube.com/watch?v=eRqUE6IHTEA
37. Google Docs
3 Main Points:
Stored On the Cloud
Real-Time Collaboration
Revision History
Document Types:
Documents
Spreadsheets (Forms)
Presentations
Drawings
38. Google Docs
Applications for Teachers:
Collecting Information
Contact Information
Absence Request Form
Music Library Check-Out
Grade Book: On The Go!
Festival Management
Applications for Students
Collaborative Group Projects!
39. Google Forms
40. 41. Google Docs for Students
Group Projects (Docs, Presentations):
Multiple Authors, One Doc
Real-Time Collaboration
Revision History
You can play big brother!
Student Leadership:
Uniform Check-Out
Music Library Additions
List of Equipment Needed
http://docs.google.com
42. Wikis
http://www.youtube.com/watch?v=-dnL00TdmLY
43. Wikis
Group-Edited Website
Great for projects requiring multiple pages
Safe and Secure (Contained)
YOU have total control
http://www.wikispaces.com
http://pbworks.com
44. Legal Considerations*
Posting Student Content:
NEVER Full Names
First Names Only
Initials
Consent Form From Parents
Posting Media of Students
NEVER Full Names
Consent Form From Parents
Consult Your Administration
* I am NOT a lawyer!
45. Legal Considerations*
Closed Access Tools
Google Docs Google Apps
Blogs Edublogs
Wikis WikiSpaces, PBWiki
General Rules of Thumb:
No Open Account Creation
NO Full Names!
No images/videos/recordings without consent
* I am NOT a lawyer!
46. To Recap:
Creation
Blogs
Podcasts
Connection
Facebook
LinkedIn
Conversation
Twitter (#MusEdChat)
MusicPLN
Skype
Collaboration
Google Docs
Wikis
47. Final Thoughts
The use of social networking tools should ALWAYSbe used to enhance your curriculum, and NEVERbe used to replace your curriculum.
Teach Music: The Technology Will Follow
48. Questions?
For more information:
http://musicedmajor.net
Twitter: @Zweibz7, @MusicEdMajor
Facebook: http://facebook.com/musicedmajor
Email: andy@andyzweibel.com
Dont forget! Materials/Audio available at:
http://musicedmajor.net/FMEA11/socialnetworking