Social Networking for Events Part 1 of 3: Designing a Strategy
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Transcript of Social Networking for Events Part 1 of 3: Designing a Strategy
Social Networking for Events:Designing Your Strategy
Image credit: Eboy FooBar Poster
Tara Dunion, CEALindy Dreyer, SocialFishMaddie Grant, CAE, SocialFish
Today’s Session
1. Social media strategy for events
2. Strategies for building attendance
3. Social media at International CES
4. Where to start
SURVEY: What stage are you in?
We have a strategy and it’s working great.
We developed a strategy, but then went no where
We’re using social media, but there’s not much strategy involved.
We’re experimenting with social media.
We haven’t started yet—but we want a good strategy in place first.
Three ways folks use social media around events
Backchannel(digital note passing)
Image credit: Naixn on Flickr
Curating content(photos, video, blogs)
Image credit: Tom Carmony on Flickr
Remote participation (and anticipation)
Author: Andy Sernovitz
• Talkers
• Topics
• Tools
• Take Part
• Track
Strategy for building attendance and buzz
The International CES: a social media case study
Presented by:
Tara Dunion
Sr. Director, Communications
CEA/International CES
What is the International CES?• The world’s largest consumer technology
tradeshow• Held in Las Vegas each January• Some 20,000 new products launched• Produced by CEA
24/7/365 days of the year Interactive Thinks with a green mind Social media conscious Revenue sharing – the best direct
marketing Real time media/trade show
updates Easy to Integrate Enhances the attendee experience
Follow me is …
Stay on Track…Follow Yourself
Interactive tracking Know who (Exhibitors) is near by
and what they are all about! Easily locate your friends Route to your next booth!!
Lindy [email protected] @lindydreyer on Twitter
Maddie Grant, [email protected] @maddiegrant on Twitter
Tara DunionConsumer Electronics [email protected]@taradunion on Twitter