Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service...
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Transcript of Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service...
![Page 1: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/1.jpg)
Social Networking For Biz
Should you? Why? How?
![Page 2: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/2.jpg)
What is Social Networking?
• A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
![Page 3: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/3.jpg)
What is Social Networking?
![Page 4: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/4.jpg)
What is Social Networking?
• MySpace
![Page 5: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/5.jpg)
What is Social Networking?
• MySpace
![Page 6: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/6.jpg)
What is Social Networking?
• MySpace
• Twibs
![Page 7: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/7.jpg)
What is Social Networking?
• MySpace
• Twibs
![Page 8: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/8.jpg)
What is Social Networking?
• MySpace
• Twibs
• YouTube
![Page 9: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/9.jpg)
What is Social Networking?
• MySpace
• Twibs
• YouTube
• Bebo
![Page 10: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/10.jpg)
What is Social Networking?
• MySpace
• Twibs
• YouTube
• Bebo
• Digg
![Page 11: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/11.jpg)
What is Social Networking?
• MySpace
• Twibs
• YouTube
• Bebo
• Digg
• TripAdvisor
![Page 12: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/12.jpg)
What is Social Networking?
• MySpace
• Twibs
• YouTube
• Bebo
• Digg
• TripAdvisor
• Epinions
![Page 13: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/13.jpg)
What is Social Networking?
• MySpace
• Twibs
• YouTube
• Bebo
• Digg
• TripAdvisor
• Epinions
• Network For Good
![Page 14: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/14.jpg)
What is Social Networking?
• MySpace
• Twibs
• YouTube
• Bebo
• Digg
• TripAdvisor
• Epinions
• Network For Good
• Yahoo! 360˚
![Page 15: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/15.jpg)
Why would you use it for biz?
• Build Customer Loyalty
![Page 16: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/16.jpg)
Why would you use it for biz?
• Build Customer Loyalty
• Increase visits to your web site
![Page 17: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/17.jpg)
Why would you use it for biz?
• Build Customer Loyalty
• Increase visits to your web site
• Build inbound links
![Page 18: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/18.jpg)
Why would you use it for biz?
• Build Customer Loyalty
• Increase visits to your web site
• Build inbound links
• Keep Mindshare
![Page 19: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/19.jpg)
Convinced?
• Remember the “Cocktail Party” Rule!
![Page 20: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/20.jpg)
Start by lurking
• Remember the “Cocktail Party” Rule!
• Start by lurking.
![Page 21: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/21.jpg)
Then what?
• Open an account.
![Page 22: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/22.jpg)
Then what?
• Open an account.
• Have a plan.
![Page 23: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/23.jpg)
Then what?
• Open an account.
• Have a plan.
• Answer: “Why are you doing this?”
![Page 24: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/24.jpg)
But HOW do I…?
• Be true to who you are.
![Page 25: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/25.jpg)
But HOW do I…?
• Be true to who you are.
• Hedgehog!
![Page 26: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/26.jpg)
But HOW do I…?
• Be true to who you are.
• Hedgehog!
• Be transparent.
![Page 27: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/27.jpg)
But HOW do I…?
• Be true to who you are.
• Hedgehog!
• Be transparent.
• Respect your customers.
![Page 28: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/28.jpg)
But HOW do I…?
• Be true to who you are.
• Hedgehog!
• Be transparent.
• Respect your customers.
• Don’t make promises you can’t keep.
![Page 29: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/29.jpg)
Set Your Goals
• Reach customers directly
![Page 30: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/30.jpg)
Set Your Goals
• Reach customers directly
• Push your brand
![Page 31: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/31.jpg)
Set Your Goals
• Reach customers directly
• Push your brand
• Online Public Relations
![Page 32: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/32.jpg)
Set Your Goals
• Reach customers directly
• Push your brand
• Online Public Relations
• Market Research
![Page 33: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/33.jpg)
Set Your Goals
• Reach customers directly
• Push your brand
• Online Public Relations
• Market Research
• Event Marketing
![Page 34: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/34.jpg)
Set Your Goals
• Reach customers directly
• Push your brand
• Online Public Relations
• Market Research
• Event Marketing
• Retail Sales Promotions
![Page 35: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/35.jpg)
Set Your Goals
• Reach customers directly
• Push your brand
• Online Public Relations
• Market Research
• Event Marketing
• Retail Sales Promotions
• Recruitment
![Page 36: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/36.jpg)
Set Your Goals
• Reach customers directly
• Push your brand
• Online Public Relations
• Market Research
• Event Marketing
• Retail Sales Promotions
• Recruitment • Publishing
![Page 37: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/37.jpg)
But SHOULD you?
• The real question is…
How involved should you business become in this technology?
![Page 38: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/38.jpg)
![Page 39: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people.](https://reader035.fdocuments.net/reader035/viewer/2022081414/5513dff855034679748b53d2/html5/thumbnails/39.jpg)
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Thanks for your time!
Keleigh Schwartz
beachdog.com1517 Pacific Ave N / POB 954
Long Beach, WA 98631
360.642.4431