Social Networking Essentials for Photographers

Social Networking Essentialsfor Photographers

blog.lindsayadlerphotography.com

~ Lindsay Adler ~

Monday, February 7, 2011

Social NetworksWhere to start?


Time Management

• Integrate into Workflow

• Important to business just like advertising, customer services


What We’ll Cover

What is Social NetworkingGetting ReadyGoogle AlertsGoogle ProfileBest Practices

Your Blog

Google Analytics

Facebook

Twitter

LinkedIn

Flickr

YouTube

Social Networking in 1 hour


MY STORY


My First Blogging Success!

• MindFood Magazine Australia

• Sublime Magazine London

• Existence Magazine Poland


New Studio Location: Facebook

• Posted photos, tagged them

• 30%+ of my portrait business Facebook related

• Help find current studio, new clients


What is Social Networking?

• Always business practice now just online

• Build & Maintain relationships


Goals

•Build a Reputation

•Gain (Positive) Exposure

• Find New Clients

•Network with Colleagues


Build a Following: COMMUNITY

• Evangelists

• Collaboration

• Resource for Q&A


Your Approach

What do you want to say?

Who do you want to say it to?

Where does your audience ‘hang out’ online?


Before You Start

• Profile Photo

•Bio(s)

•Username

• Professional Email


Consistent Brand and Identity


Google Profile• Google.com/profiles

• Helps with SEO

• Key links

• Bio

• Flickr

• Profile Photo


Google Alerts

• Google.com/alerts

• Emails you when someone mentions your name, business, specific keywords

• Monitor conversation about you! (or your competition)


**Best Practices**

• Be Active Online

• Show Sincere Interest

• Be Personable

• Develop a Schedule

• Use Analytics

• Use SEO

• Contribute Valuable Content

• Go to your Audience/Clients


Where to Start

1. Your Blog2. Facebook profile3. Facebook page4. Twitter5. LinkedIn6. Flickr7. OTHER


Blog: Your Home on the Web

• Share ideas and images

• Establish personality

• Build reputation


Why Blog?

• Build Your Reputation

• Express Yourself

• Share Work

• Improve your SEO

• Increase your Following/ Attract New Clients

• Create a Resource


Blog as Website

• “Blogsite”

• Site has portfolio, blog, all in one!

• Very easy to update

•Great SEO (search engine optimization)


SEO (search engine optimization)

• Get Google to SEE your site and associate you with certain keywords! Photo websites often BAD SEO (no words)

• Words in posts, Tags improve SEO


Custom Photog Themes

Compete Customization

Great content management

Wordpress.org


Graph Paper Press

Photocrati

ProPhoto Blogs

Paid Themes


What to Blog?

• Behind-the-Scenes

• Recent Work

• Tutorials & How To

• Reflections

• Updates

• Make a List

• Cover an Event


Behind-the-Scenes


Best Practices

• BE A RESOURCE

• Identify Your Target Audience

• Get a Schedule and Stick to it!

• Schedule Posts

• Encourage Reader Questions

• Use Analytics


Drive Traffic to

Your Blog!


Use Analytics

•Where is your traffic coming from?

•Which posts are most popular?


Google Analytics: Analyze Your Traffic

• Focus your Social Networking Efforts

• Learn about keywords, important sites, linking sites, more

• Determine successful content


Facebook

• Go where the clients are!

• Business are made up of people, people on Facebook!

• Weddings, Seniors, Mothers, etc


Facebook Pages

• Local Business

• Visual Artist


Local Business Page


Tagging Photos


Visual Artist Page


Insights: Facebook Analytics


Facebook Ads• Extremely targeted:

• Age

• Geographic Area

• Interests

• Networks

• Ex: Status change to “engaged”


Twitter

• 140 character updates

• Key for community building

• Direct traffic to blog, other social networks

• Be part of the conversation


What to Tweet

• Find a friend to follow... what how they do it!

• Tweet photos, behind the scenes

• Useful links, related industry content

• Musings


Twitter language

• @lindsayadler - mention me, or public message to me

• #hastags - like adding keywords

• Followers - like friends but not necessarily reciprocated


Flickr

• GREAT SEO (google image search)

• Integration with other networks


• Art Buyers (Getty Images)

• www.flickr.com/groups/callforartists/


http://www.flickr.com/groups/callforartists/

http://www.flickr.com/groups/callforartists/

LinkedIn

• Online Business Presence

• Your online resume

• Essential Links, Testimonials

• Architectural and Corporate Clients


YouTube & Vimeo

• Video high pass-along rate

• Show personality

• Embed in blog


Other Networks

• DOZENS of other networks

• Go to your clients


Social Media = Media

Get ahead or fall behind!


1 Hour Per Day!

• Sign up for sites, find people to connect with

• Tweet once per day

• Update Facebook page 2-3 times per week

• Pick a blog schedule, and stick to it!

• Add 3 Flickr photos per week


THANK YOU!

www.blog.lindsayadlerphotography.com

@lindsayadler


http://www.blog.lindsayadlerphotography.com

http://www.blog.lindsayadlerphotography.com

Social Networking Essentials for Photographers

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