Social Networking Battle Creek October 2008
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Transcript of Social Networking Battle Creek October 2008
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NPower’s MissionTo inspire and empower
nonprofits to use technology to better serve their communities.
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• name• org/job• what you hope to learn today
It’s all about you…
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Host your own website
1993
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Host your website at a datacenter
1996
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wiki.dreamhost.com/index.php/Non-profit_Discount
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Basic Content• Organization
news• Program
information• Board and staff
list• Donor list• 990
• Contact us• Directions• Search• FAQs• Document
publishing
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Enhanced Content• Email lists• Online donations• Weblog • Discussion forums• Event calendar• Compliance with web standards /
accessibility
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Advanced Content•Event registration•Multiple database
integration (single view of customer)
•Multi-lingual support
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By Carrie BicknerBy Kelly Goto & Emily Cotler
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Use an online application
2000
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http://tinyurl.com/6xsxwe
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Blog
Flickr MySpace
YouTube
2007
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Examples of Social Media• Social Bookmarking • Blogging• Feed Reading & Sharing• Social Networking• Photosharing• Video • Podcasts
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Weblogs
• Writing ordered by most recent items first
• Focus on a defined set of topics• Publish “feeds” (RSS*) so people can
“subscribe” to updates• One or more authors• Basic website content management
system
* RSS 2.0 = Really simple syndication
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www.commoncraft.com
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http://tinyurl.com/24lnfd“After only six weeks the blog is averaging over 600 readers a week!! We’re retaining more than 25% of our readers and converting better than 3% into online shoppers. Considering … (we’ve) only been up for about 90 days, we’re obviously very pleased so far with the results.”
Brendan Hurley, Senior Vice President of Marketing & Communications,
Goodwill of Greater Washington
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CULTURE matters
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TRUST is essential
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PLACEmattersless
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…although PLACE still matters
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CONNECTIVITYmatters more
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Mobile Internet
2008
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www.twitter.com
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www.MobileActive.org
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www.myspace.com/thehumanesociety
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www.diosacommunications.com/myspacebestpractices.htm
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www.ning.com
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http://tinyurl.com/4cnjj8
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The American Cancer Society has had success in raising real money with virtual walkathons in Second Life. . . .
A few hundred avatars did that walk in 2005, raising $5,000. This year’s walk has raised $82,000 at a cost of $4,200 — and it will not take place until the end of next month.
Source: Foundation With Real Money Ventures Into Virtual World,by Stephanie Strom, July 22, 2007.
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http://educationalvodcasting.com/
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www.slideshare.net/npowermichigan/
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http://linkbun.ch/40kb
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Text“npowermi” to
41411(www.textmarks.com)
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Andy [email protected]