Social networkingand the news

A brief overview

Why use social networking?

• Reach audience where it is

Why use social networking?

• Reach audience where it is

• Build content-based communities

Why use social networking?

• Reach audience where it is

• Build content-based communities

• Encourage two-way conversations

Networking on Facebook

• Not just for kids anymore

Networking on Facebook

• Not just for kids anymore• Boston.com has 2,238 fans

Networking on Facebook

• Not just for kids anymore• Boston.com has 2,238 fans• People who are interested in your content

WBUR Radio

• Aggressive and progressive

WBUR Radio

• Aggressive and progressive

• Social-networking events at the station

WBUR Radio

• Aggressive and progressive

• Social-networking events at the station

• Blogs, Twitter and Listener Photo Project on Flickr

The Tao of Twitter

• Don’t just replicate your RSS feed

The Tao of Twitter

• Don’t just replicate your RSS feed• Don’t merely talk at your “followers”

The Tao of Twitter

• Don’t just replicate your RSS feed• Don’t merely talk at your “followers”• Don’t speak in your institutional voice

The Tao of Twitter

• Do offer something different

The Tao of Twitter

• Do offer something different• Do follow as well as be followed

The Tao of Twitter

• Do offer something different• Do follow as well as be followed• Do cultivate a unique voice

In house vs. social networks

• More ways to be discovered

In house vs. social networks

• More ways to be discovered• Your website should be a hub

In house vs. social networks

• More ways to be discovered• Your website should be a hub• Take advantage of free, easy-to-use tools

#1 rule of social networking

#1 rule of social networking

• Have fun — there are no experts, only ideas

(cc) By Dan KennedyJanuary 22, 2009

Some rights reserved(creativecommons.org/licenses/by-nc-sa/3.0/us)

Northeastern Universitymedianation.blogspot.com

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