16 Personalities Enneagram(9 personalities) Zodiac

People want to know themselves

Psychology (science)Psychology (science)

+ Mysticism (experience)

Mysticism (experience, statistics)

Do our social media identities reflect our nature, personality

and motivation? What’s our (human’s) true nature?

Human behavior on social networks

Animal social behavior

WE ARE ANIMALS, even though we process our social behavior digitally, inside our nature is still primitive.

ART ASSUMPTION

Incremental Validity of Social Media Ratings to Predict Job Performance

extrovert vs introvertSocial Enhancement Hypothesis vs Social Compensation Hypothesis

Zywica, J., & Danowski, J. (2008). The Faces of Facebookers: Investigating Social Enhancement and Social Compensation Hypotheses; Predicting Facebook(TM) and Offline Popularity from Sociability and Self-Esteem, and Mapping the Meanings of Popularity with Semantic Networks. Journal of Computer-Mediated Communication

Domain

psychology

social media behavior

animal behavior

online identity

pseudo zoology

self data visualisation

collage art

This digital collage art takes animal behaviour as a metaphor for social media behavior and

creating a pseudo zoology.

What is #SocialNetworkZoology

Belief system diagram by wikipedia

social network data artistic interpretation

#social network zoology

precedence

Real Monsters

Real MonstersRobotify.meAn encyclopedia of unknownby luigi serafini

frequency

popularity

social circle

animal avatar

social network

user

recent 3 weeks data

• follower• following

• like• comment• respond rate

• post rate

Through the lens of this new zoological theory, users can see how they behave

without consciousness (by natural instinct) in social media. This playful experience will enable users to think about the roles they play and their relationships with others.

why

Instagram

Owl [aʊl]

Owls is very good at camouflage, The color-ation of the owl’s plumage plays a key role in its ability to sit still and blend into the environment, making it nearly invisible to prey.

They are introverts in a social network, awk-ward and not comfortable being active. They like to hide behind the screen, so even though they browse other’s activities frequently, they create an illusion that they are not there.

hermit eremite

misanthrope

recluse

anchorite

ascetic

observer

introvert

stylitebrooder

egoist

narcissistskeptic

solitaire camouflagecloak

veil

masksolitary

Wolves are social and hierarchical animals; however, normally, when they have enough food, they act solo. They will still help each other if needed. They are smart and brave.

They seldom speak and sometimes seem quite withdrawn. They are respected by others. Therefore, once they speak, people follow, like, or comment. However, some people might think they are difficult to approach, or hard to get along with.

Wolf [wʊlf]

strategistadministrator

planner

Spectator

Indifferent

shy

distant

haughty

withdrawn

reserved

hierarchism

detached

Meerkat [ˋmɪrkæt]

Meerkats are socially oriented animals, have strong connections with each other and live in colonies. They group groom each other regularly and warn others of approaching dangers. Meerkats also babysit the young in the group, and the younger ones learn by observing and mim-icking adult behaviour.

They value relationships with others and are active in social networks. They might be extroverts or they might use social media as a way to compensate for lack of relationships with others in real life. They respond, comment, and interact with each other frequently.

socialize

community loyal devoted

intimacy

be loved

connection

network

league

mingle

Elephant [ˋɛləfənt]

Elephants spend their entire lives in family groups, some of which are made up of more than ten members. The leader will protect others but not by coercion. For example, the leader guid other to water but themselves will not walk in first. Ele-phants are stable, caring, and also respected by other animals.

They are warm and caring. They are respected by other’s, so once they speak, many people will like, com-ment, and respond. However, com-pared with the wolf, they will also give feedback and they are more careful about others’ feelings.

affection

leadership

stable

be respectedconfidence

warm

Peacemakercare

Peacock [ˋpikɑk]

enthusiast addict

achiever

narcissism

selfishness

appearance

display

accomplishment

comfortable pleasant

Peacocks are not social animals, and they are comfortable with that. If there is need, they will show themselves off. When male peacocks spread their tail feathers, they will shake their plumage and make cackling sounds. The male will spin around and swagger in front of the female peacocks.

They feel good about themselves. They speak a lot and are very comfortable expressing themselves whether people respond or not.

Fossil [ˋfɑs!]They don’t use social media

cynic

anti-social media

antisocial

alienated

standoffish

dissenter

doubt

ambiguity

isolation

withdraw

depart

disengage

leave

skeptic

agnostic

Animal Behavior#SocialNetworkZoology

[ˋhʌntɪŋ]Purpose oriented, the one seeks the bene-fits or information from the other

Hunting

An interactive website which merges user’s faces with their animal avatar and provide the analysis for why this avatar was chosen.

Website prototype

When two users play together, the way their animals avatars interact with each other based on their social network relationship

The interactive installation which merge

with animal feature.

User Flow:• Login their Instagram account• Play with their avatar to see their

description

Projection prototype

personality

Psychology Technology

social behaviourmotivation online data

personality social behaviourmotivation online data