Connected Generation

www.timdavies.org.uk

Presentation by Tim Davies - Practical Participation

Word Cloud of http://www.timdavies.org.uk/about Using Wordle.net

Who amongst us are already using Social Network Sites & How?

Survey: understanding social media...

Web 1.0Read internet

Web 2.0Read/write internet

Social Media

Social Networking

Survey: the stats...

At least60%

Of young peoplehave profiles on

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2007

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2008

Mobile access to SNS grew by 855% last year

Young people are spending up to 2-hours a day on SNS - and even up to 6-hours a today linked into SNS in some form... (phone, school PC, laptops etc.)

Most young people have a profile on one of the ‘big three’ networks (above) - but they may also me members of different niche social networking sites - or sites that have social networking features

Keeping in contact Sharing content

Exploring identityHanging out

Making new contacts

Informallearning

www.flickr.com/photos/28859335@N00/120018144

http://flickr.com/photos/mshades/169570194/ http://flickr.com/photos/loosepunctuation/959524837/

http://flickr.com/photos/morgantepsic/176795867/

http://flickr.com/photos/lewiselementary/152620388/

http://flickr.com/photos/andreasnilsson1976/530776998/Survey: what are young people doing online?

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A social network site has a profile and a friends list.

Because of these - everyone has a unique personal

and social experience of the

sites.

In addition, these are rich media sharing spaces, with space for comments on

everything.

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y: understanding SN

SBehind the scenes Social Network

Sites provide their users with many useful features - including action feeds of their

friends activities on the network.

Most networks have in-built

messaging that some young people will use more than

e-mail.

Users have control over their privacy settings - but the controls can be

confusing.

Survey: exploring the sites...

(Social Network Site Jigsaws Activity)

QUIZ

QUICK QUIZ

What year were Facebook and Bebo

launched?

•2005

How old you have to be to have a Bebo account?

Source: Bebo terms and conditions

•13

How old you should be before you have a MySpace account?

Source: MySpace terms and conditios

•14

Safety: thinking about safe and sound foundations

http://www.digizen.org/socialnetworking/Includes a full analysis of SNS for schools - and details

of the policies and features of the key platforms.

What percentage of Bebo users are under 18?

Source: Ofcom (2008) quoting Nielsen Online (2007)

•33%

What percentage of young people with social network

profiles have them set to be visible to anyone?

Source: Ofcom (2008)

•41%

What percentage of advertising targeted at young people online is

age-inappropriate?(Related to gambling, sex and marriage, driving or

medical treatments)

Source: Fielder et. al. 2007

•25%

Safety: thinking about safe and sound foundations

Source: Safer Children in a Digital World, The Byron Review (DSCF 2008)Drawing on a model developed by the EUKids Online project. Hasenbrink, Livingstone, Haddon, Kirwil and Ponte, 2007

It is important to have clear risk assessment for your engagement with SNS. The matrix below is from ‘EU Children Go Online’ research - and was used by

Tanya Byron in the recent Byron Review

Safety: thinking about safe and sound foundations

Build safety in.

We should not be scared of engaging - but we should always build on safe and sound foundations - and we should

model good practice in our own engagement with SNS.

Safety: thinking about safe and sound foundations

Keep a separate personal profile. Do not use personalprofiles for work;

Check your personal profile privacy settings carefully

Provide a way of checking that your work profile is official

Know when you can, and when you can’t use SNS for work

Record all contact with young people through SNS in line with your existing policies

Know who to talk to and how to react if you haveany concerns about young people’s safety

Safety: thinking about safe and sound foundations

If you have an immediate

concern about the safety of a young person contact the

police via 999.

To report potential

grooming or inappropriate

sexual conduct involving young

people visit www.ceop.gov.uk

To report illegal content (child sexual abuse

images, incitement to violence) visit

www.iwf.org.uk

Good SNS should provide clear links for

reporting inappropriate content or

behaviour to them.

Whatever you do - keep a record & talk to your line manager.

Check to make sure you know what policies your organisation already has on child protection and e-safety.

Strategy: how does SNS fit into our work?

Social Networks are a part ofyoung people’s lives and we should be

able to support them when they need it

Social Networks offer a new set of tools for promoting and practising high quality work with young people

Social Networking is transforming our work - and we need to be ready for it

Strategy: how does SNS fit into our work?

7 ways in which SNS could impact upon Careers, Advice and Guidance

Hanging out,

Messing about,

Geeking out.

Young people are using SNS to explore their interests, to find out what they are into, and to discover

new passions.

http://digitalyouth.ischool.berkeley.edu/

Social capital: widening horizons & keeping connected

The ‘persistent weak connections’ in SNS can act as career-finding social capital for young.

Linking outside their usual networks can widen horizons.

But staying in touch, through SNS, with all the day-to-day actions of friends from home when

going off to Uni may be a mixed blessing...

Creating opportunities through applications

Games and applications with a message can be built for Social

Network Sites.

They can spread from profile to profile and provide fun ways to

explore serious issues.

This is alterego.tv by neontribe.co.uk

Business networking sites like LinkedIn are literally full of millions of career profile

Connecting to someones profile can give you an instant career case study - and the chance to get into dialogue around industries and careers.

Social Network Sites and tools can be used to connect practitioners - helping you keep up to date - and helping you find the expertise within

your networks for particular tasks.

Tap into ‘memes’ on networks like Twitter to find out about ‘myfirstjob’ - or start your own

memes and projects.

You could use Twitter to show ‘a day in the life’ or to talk direct with people in the world of

work.

Outreach, interaction and

engagement using SNS tools

Carry out group work on a network.

Feed media into a network.

Use the messaging features to stay in touch with young people.

Scenarios: exploring how social networking fits into our work

We used ‘The Social Network Game’ cards to explore different ways of engaging with SNS. If you would like

to get your own copy of the cards - contact tim@practicalparticipation.co.uk

Strategy: exploring how social networking fits into our work

Put together a strategy to achieve your goal - using up to ‘7’ points worth of

resources / approaches

Find resources, links and more at:www.timdavies.org.uk/l/ictceg2009

For more information, consultancy and support e-mail:

tim@practicalparticipation.co.uk