Social network analysis of lexical diffusion - Investigating the … · 2019. 10. 9. · 2008 2010...

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0/40 Social network analysis of lexical diffusion Investigating the spread of new words on Twitter Quirin Würschinger LMU München ICAME 2019, Neuchâtel Workshop ‘Corpus approaches to social media’ 1 May, 2019

Transcript of Social network analysis of lexical diffusion - Investigating the … · 2019. 10. 9. · 2008 2010...

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    Social network analysis of lexical diffusionInvestigating the spread of new words on Twitter

    Quirin Würschinger

    LMU München

    ICAME 2019, NeuchâtelWorkshop ‘Corpus approaches to social media’

    1 May, 2019

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    Social network analysis of lexical diffusion

    Outline

    • Theoretical background• lexical innovation• diffusion

    • Twitter approach• usage intensity• social network analysis• comparative analyses

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    Social network analysis of lexical diffusionLexical innovation

    What are ‘lexical innovations’?

    nonce formations ICAMErs, Neuchâtelgate

    neologisms microflat, burquini, bediquette, biobag,poppygate, emojinal, toxic, alt-right,bromance, Brexit, selfie, smartphone

    conventional lexemes phone, internet, laptop

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    Social network analysis of lexical diffusionDiffusion

    The S-curve model

    The S-curve model of diffusion

    Early stages

    • prestige of coiner and early adopters• dense networks (J. Milroy and

    L. Milroy 1985)• strong ties

    Later stages

    • diffusion via weak ties (Granovetter1977)

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    Social network analysis of lexical diffusionDiffusion

    The EC-Model

    How do new words diffuse?

    Theoretical framework: The EC Model (Schmid forthc.)

    Diffusion:

    “Linking the three aspects of speakers, cotexts, and contexts,I define diffusion as a process that brings about a changein the number of speakers and communities who conformto a regularity of co-semiotic behaviour anda change in the types of cotexts and contexts in which theyconform to it.”

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    Social network analysis of lexical diffusionResearch questions

    Diffusion of lexical innovations

    Research questions – two dimensions of diffusion:1. How do neologisms diffuse across usage contexts?

    • increasing usage intensity (Stefanowitsch and Flach 2017)• increasing diversity in text types and semantic domains

    2. How do neologisms diffuse across the speech community?• increasing number of speakers• increasing diversity of speaker communities

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    Social network analysis of lexical diffusionPrevious work

    Other work

    Diffusion across usage contexts

    Previous empirical studies

    • case studies: Hohenhaus 2006• traditional corpora: Elsen 2004• web corpora: Gérard 2017; Cartier 2017; Davies 2013;

    Kerremans, Stegmayr and Schmid 2012• social media corpora: Grieve, Nini and Guo 2016

    → main focus: usage intensity

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    Social network analysis of lexical diffusionTwitter approach

    Potential

    Diffusion across the speech community

    Using Twitter data to study diffusion

    • historical data• informal and creative language use• social media as a driving force in lexical innovation• beyond usage frequency:

    • speaker information• sociolinguistic dynamics of diffusion

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    Social network analysis of lexical diffusionTwitter approach

    Method

    Collecting and processing Twitter data

    Data collection

    • Twitter’s APIs• scraping: twint

    Data overview

    • neologisms: 87• timespan: 2006–2019• number of tweets: 32 Mill.• number of unique users: 13 Mill.

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    Social network analysis of lexical diffusionTwitter approach

    Method

    Focus of analysis

    • degree of diffusion• usage intensity• social networks of diffusion

    • diffusion stages

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    Social network analysis of lexical diffusionDegrees of diffusion

    Usage intensity

    Advanced diffusion: shareable

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    Social network analysis of lexical diffusionDegrees of diffusion

    Usage intensity

    Unsuccessful diffusion: microflat

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    Social network analysis of lexical diffusionDegrees of diffusion

    Usage intensity

    Topical diffusion: poppygate1

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    1poppygate: scandals around the ritual of wearing artificial flowers forRemembrance Day

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    Social network analysis of lexical diffusionDegrees of diffusion

    Usage intensity

    Limited diffusion: alt-right2

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    2alt-right: short for Alternative Right after White Supremacist Richard Spencer

    images/ui_alt-right.html

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    Social network analysis of lexical diffusionDegrees of diffusion

    Usage intensity

    Limited diffusion: alt-left

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    Social network analysis of lexical diffusionDegrees of diffusion

    Usage intensity

    Degrees of diffusion – Clustersunsuccessful: microflat

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    Social network analysis of lexical diffusionDegrees of diffusion

    Corpus examples

    Corpus examples

    use of alt-left in 2016 use of alt-left in 2017

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    Social network analysis of lexical diffusionDegrees of diffusion

    Social network analysis

    Social network analysis3

    Constructing the network• extracting nodes and edges (tidygraph, igraph):

    • based on: mentions, retweets• data format: from text, from columns (twint)

    • subsetting data: 1,000 interactions per1. first stage2. average usage intensity3. maximum usage intensity4. last stage

    3all analyses and visualizations were done in R

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    Social network analysis of lexical diffusionDegrees of diffusion

    Social network analysis

    Network structure4

    Nodes

    • node centrality: in-degree• node positioning: Kamada-Kawai algorithm (ggraph)

    Ties

    • directionality: directed• weights: degree

    Communities

    • clustering: edge betweenness algorithm• modularity: fraction of ties within vs. between

    sub-communities

    4all metrics and visualizations rely on tidygraph and igraph

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    Social network analysis of lexical diffusionDegrees of diffusion

    Social network analysis

    microflat

    faircompanies

    uandiplc

    frasermoyle

    tobycharlesward

    tartanbiretta

    kirstendirksen

    zijing_wu

    deepincroydonbxbdevelopment

    propertywords

    homespropertyscmpnews

    lornestotoledo

    mikeisaac

    nickriley_arch

    independent

    lstdbristol

    peterstefanovi2

    gilbertwebster7britprop

    jlluk

    estatesgazette

    j_r_harley

    scmp_news

    concreteconst

    benchmarxuk

    mailonline

    dezeen

    philiphammonduk

    enginealing

    tomcopley

    telegraphmenarchfoundation

    itvnews

    itvlondon

    allaboutcroydoninspiredhomes_

    frederikbalfour

    fall_mojo

    business

    snpforglasgow

    uppinghamsumsch

    slybovyuciao_archi

    astridwrainey

    charmainechanks

    ottong_laab

    thetimesrspca_official

    laurahamiltontv

    nicola_davison

    fthousehome

    what_housevirgintrains

    lifeedited

    architectsjrnal

    pocket_living

    ibtimesuk

    nytimes

    euphorialove13candl_e

    thebuie

    govind_shivani

    stevtay

    neuschaefer

    hiddi

    anilawhitney

    newyorktimes11

    kienokammies

    faisalislam

    mattfrost

    pegobry

    fourhourtarget

    thecamillacat

    ladygaga

    elliefairway

    thegrouchhk

    tomeats

    patricia_mcc

    sam_d janematthews

    annewalton

    subset: last (2018-11-14--2011-01-06)

    microflat

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    Social network analysis of lexical diffusionDegrees of diffusion

    Social network analysis

    shareable

    savvyblogtips

    excinit

    shareable

    atviassist

    jacksonmktginc

    stgermaindrinks

    goodreads

    mtn180

    dunkincincy

    dunkindonuts

    youtubesocialmedia2day

    choosemuse

    _developit

    lolacabaya

    microsoft

    startgrowthhack

    techcrunch

    shareable_pod

    cheddar

    smartcares

    teamepiphany

    sharingbox

    nike

    kyrieirving livesmart

    subset: last (2018-12-31--2018-12-14)

    shareable

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    Social network analysis of lexical diffusionDegrees of diffusion

    Social network analysis

    alt-right

    tradtom

    mathieuvonrohr

    shenanigansen lauraloomer

    malcolmnance

    louisemensch

    shepmichaelstakedownmras

    hpluckrose

    foxnews

    thehill

    stucam7771

    vp

    andrewscheer

    shaunking

    chukaumunna

    realmuckmaker

    realdonaldtrump

    jack

    gop

    diorionathaniel

    twitter

    youtube

    ritapanahi

    motherjones

    jessebwatters

    reaganbattalionnowthisnewspopehat

    asharangappa_

    tweetmommybop

    usattybashtuckercarlson

    charliekirk11

    indivisiblenet

    krassenstein

    therickydavila

    exorcizo_te

    formerleftie

    realbenaston

    formerleft

    semaphorian_lareviewofbooks

    stevekingia

    benshapiro

    realjameswoods

    jacob_williams0

    raycheltania

    slpng_giants

    barackobama

    jessihalloran

    jackposobiec

    cuomocpt_515

    richardbspencer

    justintrudeau

    voxdotcom

    subset: last (2018-09-10--2018-09-09)

    alt-right

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    Social network analysis of lexical diffusionDegrees of diffusion

    Social network analysis

    alt-left

    steewartj1

    sjgrunewald

    davidsirota

    aocthedemocrats

    garygurch

    realdonaldtrump

    dhfabian1primacornice

    dailycaller

    jaketapper

    studiohqfoxnews

    seanhannity

    nbcnews

    politico

    drjillstein

    potus

    andyrichter

    brianstelter

    bcbluecon

    jaredr

    stefanmolyneux

    sensanders

    electricfire89

    chuckwoolery

    senschumer

    jackposobiec

    randpaul

    barackobamacollegefix

    timcast

    tomwatson

    paola_dec1231

    aaronbastani

    nancywonderful

    nytimes

    eclecticbrotha

    harvard

    kishan_devani

    davidhogg111

    marshmellogh0st

    im_pulse

    lumpylouish

    stephenlautens

    secnielsen

    yougov

    globalnews

    walkerbragman

    alt_uscis

    guyverhofstadtfinancialtimes

    subset: last (2018-12-30--2018-12-19)

    alt-left

  • faircompanies

    uandiplc

    frasermoyle

    tobycharlesward

    tartanbiretta

    kirstendirksen

    zijing_wu

    deepincroydonbxbdevelopment

    propertywords

    homespropertyscmpnews

    lornestotoledo

    mikeisaac

    nickriley_arch

    independent

    lstdbristol

    peterstefanovi2

    gilbertwebster7britprop

    jlluk

    estatesgazette

    j_r_harley

    scmp_news

    concreteconst

    benchmarxuk

    mailonline

    dezeen

    philiphammonduk

    enginealing

    tomcopley

    telegraphmenarchfoundation

    itvnews

    itvlondon

    allaboutcroydoninspiredhomes_

    frederikbalfour

    fall_mojo

    business

    snpforglasgow

    uppinghamsumsch

    slybovyuciao_archi

    astridwrainey

    charmainechanks

    ottong_laab

    thetimesrspca_official

    laurahamiltontv

    nicola_davison

    fthousehome

    what_housevirgintrains

    lifeedited

    architectsjrnal

    pocket_living

    ibtimesuk

    nytimes

    euphorialove13candl_e

    thebuie

    govind_shivani

    stevtay

    neuschaefer

    hiddi

    anilawhitney

    newyorktimes11

    kienokammies

    faisalislam

    mattfrost

    pegobry

    fourhourtarget

    thecamillacat

    ladygaga

    elliefairway

    thegrouchhk

    tomeats

    patricia_mcc

    sam_d janematthews

    annewalton

    subset: last (2018-11-14--2011-01-06)

    microflat

    tradtom

    mathieuvonrohr

    shenanigansen lauraloomer

    malcolmnance

    louisemensch

    shepmichaelstakedownmras

    hpluckrose

    foxnews

    thehill

    stucam7771

    vp

    andrewscheer

    shaunking

    chukaumunna

    realmuckmaker

    realdonaldtrump

    jack

    gop

    diorionathaniel

    twitter

    youtube

    ritapanahi

    motherjones

    jessebwatters

    reaganbattalionnowthisnewspopehat

    asharangappa_

    tweetmommybop

    usattybashtuckercarlson

    charliekirk11

    indivisiblenet

    krassenstein

    therickydavila

    exorcizo_te

    formerleftie

    realbenaston

    formerleft

    semaphorian_lareviewofbooks

    stevekingia

    benshapiro

    realjameswoods

    jacob_williams0

    raycheltania

    slpng_giants

    barackobama

    jessihalloran

    jackposobiec

    cuomocpt_515

    richardbspencer

    justintrudeau

    voxdotcom

    subset: last (2018-09-10--2018-09-09)

    alt-right

    steewartj1

    sjgrunewald

    davidsirota

    aocthedemocrats

    garygurch

    realdonaldtrump

    dhfabian1primacornice

    dailycaller

    jaketapper

    studiohqfoxnews

    seanhannity

    nbcnews

    politico

    drjillstein

    potus

    andyrichter

    brianstelter

    bcbluecon

    jaredr

    stefanmolyneux

    sensanders

    electricfire89

    chuckwoolery

    senschumer

    jackposobiec

    randpaul

    barackobamacollegefix

    timcast

    tomwatson

    paola_dec1231

    aaronbastani

    nancywonderful

    nytimes

    eclecticbrotha

    harvard

    kishan_devani

    davidhogg111

    marshmellogh0st

    im_pulse

    lumpylouish

    stephenlautens

    secnielsen

    yougov

    globalnews

    walkerbragman

    alt_uscis

    guyverhofstadtfinancialtimes

    subset: last (2018-12-30--2018-12-19)

    alt-left

    savvyblogtips

    excinit

    shareable

    atviassist

    jacksonmktginc

    stgermaindrinks

    goodreads

    mtn180

    dunkincincy

    dunkindonuts

    youtubesocialmedia2day

    choosemuse

    _developit

    lolacabaya

    microsoft

    startgrowthhack

    techcrunch

    shareable_pod

    cheddar

    smartcares

    teamepiphany

    sharingbox

    nike

    kyrieirving livesmart

    subset: last (2018-12-31--2018-12-14)

    shareable

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    Social network analysis of lexical diffusionDegrees of diffusion

    Social network analysis

    Comparison: metricsnumber of communities in last 1,000 interactions

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    Social network analysis of lexical diffusionStages of diffusion

    Stages of diffusion

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    Social network analysis of lexical diffusionStages of diffusion

    shareable

    First stage

    elsua

    waynesutton

    tojosan

    swhitley

    mediaphyter

    robbie

    jspepper

    comcastcares

    fredwilson

    shripriya

    schmutzie

    steph_rose

    jaygilmore

    thorpus

    shannonpaul

    rashmi

    pmhswe

    musebrarian

    pistachio

    nathantwright

    sshreeves

    desconcentrado

    arikhanson

    jschneider

    kellyolexa

    mmalm

    abbief

    cjweb

    irwebreport

    dslunceford tdefrenjournalistics

    armandotriana

    prblogguykawasaki

    matwilcox

    prtini

    shawnj55allenmireles

    pamelam

    prokofy

    michaeldeutch

    scottallengeorgedearing

    lliu

    danabrit

    mba_piyush

    quentingeorge

    mikearauz

    bmann

    courosa

    ncvo

    omowizard

    jedmiller

    3keyscoachdavidspinks

    chrisbrogan

    dragosroua

    smallbizbee

    mikestro1

    eatingwell

    mimijohnson

    graemethickins

    eclisham

    naypinya

    chrisfreeland

    trib

    mmkrill

    ourielohayon

    laurashort

    mdavid

    cindi

    cogdog

    prash

    ccmehil

    richheilman

    fleep

    shashib

    loiclemeur

    stuartmcintyre

    chopps

    closetgeekshow

    nancywhite

    dwarlick

    brianbuttonxp

    scienceblogging

    amandachapel

    heymilly

    druidsmith

    stevecal

    brbreslinhrheingold

    doctorjones

    jeffnolan

    hieronymus

    maruis

    wafonso

    michaelsigler

    mindelei

    fyc

    soul4real

    clarkus

    spin

    koralesky

    pprlisa

    jimgroom

    objo

    angelakeenredmonk

    helenmosher

    blandford

    expectnation

    coolcatteacher

    lynnterry

    lucincia

    edtechworkshop

    queenofspain

    chrispirillo

    oracletechnet

    chrisfullman

    jfriend

    unklar

    lance

    spiritcoach

    jutecht

    infinitelymeta

    phantasmical

    lelamarie

    giessen

    andrewtc04

    akma

    jowyang

    jack

    aulia

    otakgila

    ayende

    coachdeb

    github

    marick

    nopasanada

    greg2dot0

    catnip

    paulstovell

    clagnut

    travelrants

    jefferythomas

    tedeytan

    johnwilkie

    melfi

    dustindk

    onthecity

    sutto

    jasonhiner

    stephendale

    dbajec

    williecrawford

    johnstauffer

    westleyl

    evernote

    douglasbrull

    cre8tn

    paul_davidson

    korym

    layt27

    andrewgrill

    hotpepper

    marcorbito

    technosailor

    jeffreyjdavis bbag

    kwyk

    diigo

    astrout

    paulmay

    michaelhbsamford

    walesmdfaithfulgeek

    groovymag

    davidgurteen

    rachelreuben

    chriswinfield

    northernchick

    sneezypb

    rjhintz

    odannyboy

    xcyanide

    tigerbeat

    joetrippi

    marcesherross

    monkchips

    hannahmorgan

    rasmuskl

    dropbox

    bloggeries

    cvggrrlblackkitty

    stevekatz

    joycevalenza

    infiltrators

    nanpalmero

    shytrblemaker

    arisia

    m1sterc

    ifuckzombies

    semanticwill

    kittybradshaw

    al3x

    hayespotter

    newyorksangel

    speters

    pixelrn

    kthompso

    gfxman

    jamiehosmer

    pcarlesrhyolight

    larsw

    microsofttag

    travolution

    hamccull

    thegirlriot

    ibmu2

    tinywook

    chrisbonney

    tomraftery

    jasoncalacanis

    abrudtkuhl

    beegoddess64

    tonymorganlive

    sim89

    adders

    therealdvorak

    cwdaniels

    servantofchaos

    markobon scalenine

    cosmicslim

    gavsy

    shwen

    tdavidson

    aral

    navi

    tandoori

    ephrog

    bpfox

    cgouskos

    meatstack

    nicolesimon

    heyjudeonline

    davenavarro6767

    andrewconnell

    dangranata

    chorazin

    unclechet

    inspiredeggs

    jadesimian

    you2gov

    samharrelson

    charlestrippy

    sai_venkat

    chrisoregan

    amytiger

    johnratz

    bryanhunt

    bcollins

    omarg

    markreiboldt

    peterfriese

    thomascookuk

    firmani

    chochomojo

    teacurran

    nickmuldoon

    angelamaiers

    kevinrutherford

    theflygirl

    texaseducation

    rhwy

    trippyhippy

    mantia

    pitchengine

    gdhuyvetter

    androidandme

    denniskennedy

    randomdude

    raymondpirouz

    jimrocks

    febies

    jkerrstevens

    iwannabeabear

    ghbrett

    coretek

    ceesaunders

    gov20camp

    leilokelani

    theroadto

    infosourcer

    eysenbach

    melissahourigan

    debplunkdebindenver

    lteisha

    mparent77772

    mcreative

    kbodnar32

    mattuk

    nickcharney

    hexodus

    kykimnyc

    dmscott

    backtype

    jgates513

    cnansen

    gale_

    jessicahalper nmw

    subtopes

    kjpeacock

    briandigital

    dpalmisano

    michellebeck

    jbern

    jamesschramko

    sojoinc

    kythin

    cdcoppolaaudaciousgloop

    scotmcknightlarstr

    goodlife_sister

    debasishg

    muscati

    willwade

    toonlet

    fredrikn

    klu1

    jennitheodd

    thecharmquark

    ashleyjablow

    grinnpidgeon

    cakey

    juhayes

    mphotographer

    lerou

    leeaase

    edbennett

    teajeni

    rponte

    darlenebe

    brooksbayne

    couchlearner

    mofoz

    janetleejohnson

    sharethis

    marlonribunal

    mashable

    medxcentral

    soverpeckaskaroundottawa

    gigi_b

    walkinghorse

    themediaisdying

    socialtnt

    ben_sim

    mattdickman

    propeople

    issuu

    konnexus

    rbrambley

    mikewho

    dretsgillies

    bpm140

    mhoegg

    nbnt

    sockkpuppett

    andybeard

    andrewpwilson

    cheth

    cnewmark

    petahopkins

    jaffne

    infobunny

    simonford

    brianwieser

    cyberjmc66

    andrewrsorkin

    rohinik

    tom_mcmullan neilhimself

    twilhelmsen

    abortedclone

    mihai

    theresaf

    linseymorris

    volvoshine

    monicaburnettgillick

    stanleyjessica

    eyecube

    jonbecker

    shivsingh

    shel

    dberkowitz

    lazerow

    arseny

    eternalscribe

    developmentseed

    marciamarcia

    linkbuildraclu

    bjeanes

    jamestulli

    avibryant

    techsmithadamblowers

    conversationage

    motoole1

    louisebrown

    mage

    srenan

    _rga

    jim_brown

    reese

    dirdigeng

    jmarkockerbloom

    simontay78

    irisheyz77 aarons

    daveknox

    cshirky

    buzzedition

    roryparkinson

    jenlion

    gregvaneekhout

    donaldmac

    truebloodhbo

    interviewproj

    sidneyeve

    hross

    smange

    jlongland

    bcurious

    davidblumenthal

    niknizan

    hjluks

    mcahogarth

    clearspring

    rasiej

    saragarth

    alansee

    kanter

    traveline

    amber_benson

    moniquewade

    mitchbenn

    digitouch

    ruthiegelber

    onwardparam

    bcarroll7

    ambidexterous

    jwitter

    gabek

    domzie

    einfach_mich

    pujamadanfak3r

    slideshare

    domrodwell

    atlanticwasborn

    frankverderosa

    pedrogomesrocha

    thebeatlesrb

    dina

    jepcke

    charmaineyoest

    stevenertelt

    philmoreira

    wmartino

    wccnnews

    irgxana

    jnjcomm

    keridwyn

    appsfire

    rayfleming

    dzhimbo

    duanejackson

    xbrlspy

    robotwisdom

    subset: first (2007-07-19--2009-08-02)

    shareable

  • 27/40

    Social network analysis of lexical diffusionStages of diffusion

    shareable

    Second stage

    thenextweb

    creativedensity

    xl_shamoney

    kissmywiggle

    shareable

    eswayne

    bahjournalist

    mbauwens

    iizlizsusanhmorales

    sochospitality

    cgawley

    lulugrimm

    uscannenberg

    corianda

    volshy

    brainzooming

    rachelbotsman

    jabadkelly

    exchango

    car2goamsterdam

    andrewphelps

    niemanlab

    kaskadia

    danschawbel

    barrettall

    mayhemstudios

    swap

    amyporterfield

    martinlieberman

    uniteddiversity

    teebe_killenem

    gorenflo

    sharethemesh

    kwameguy

    trustcurrency

    moloneyking

    coolcatteacher

    petepaphides

    marcmunier

    docmdmartin

    jaycbee

    addthis

    phillipdodd

    andrewfstewart

    rootsmanuva

    tnw

    tnwsocialmediampanzarino

    tnwapps

    doremiimii

    paulcitarella

    bria

    briansolis

    christinetaffe

    lizstrauss

    kentlewis

    upiicsalibre

    toeknee_wright

    howardjkenny

    tomiahonen

    140facts

    twitter

    roikles

    mcschindler

    couchsurfing

    mashable

    xlizziebethx

    bmandelbaum

    latddotcom

    schellular

    elipariser

    chilihead

    brafton

    jungroup

    technorati

    faris

    wayneb77

    neuegalerieny

    mikechittyfridaymediagrp

    matthewlang90

    steepercpga

    btincq

    iftf

    aeschenburg

    mightymendoza dakila

    sigcis

    _loveblondon

    desmax74sbtourist

    hugoguzman

    mittromney

    ccarretero

    avalossf

    timelessp

    writerpollock

    verso

    thehudsonsbayco

    timoreilly

    genuine

    b2community

    dropbox

    usatoday

    rickknudtson

    randomnade

    spiralliamworks loosecubes

    incmagazine

    derekwebb

    octavekitten

    adapaavi

    destroytoday

    missanae

    jayjizzle07

    mitchjoel

    tedglobal

    spainyhk

    roblongert

    vital_design

    barrymoltz

    jasonbrooks

    susan_adrian

    miltonline

    lfpavillion

    nataliedeanna

    vidyard

    wilbotosterman

    cityzencar

    colmhanratty

    mediapost

    willstrohl

    mynewsdesk_uk

    jezfarmer

    arbales

    jeremyckahn

    janetmsilva

    melanieiglesias

    loudsauce

    devaujla

    imakereality

    seemelookngood

    dougpete

    hunch

    geoffward

    state_machine

    phxreguy

    nobuhata

    blamelesslyjoansaskprairiegirl

    kurtsouthern

    randilotsberg

    espn

    bellatormmabrunocarvalhojj

    mtvmtv_2

    kyleweberphoto

    russeltarr

    thesummitsf

    impactsessions

    tiffany053p

    justinbieber

    markwithers

    alexsteffen

    fearlessindubai

    kaishton

    feedly

    jaywll

    markgurman

    simplymeasured

    time

    simplyzesty

    billnigh

    vincegolangco

    krleitzen

    mrendyh

    bodybybaker

    ruelala

    couture2juicy

    jaykeith

    lisannette

    stephenatl

    benrito

    getaround

    rocktique

    yazzminnewell

    mdurwin

    mpranikoff

    haydn1701

    hubspot

    jesturm

    iimfahima

    techcrunch

    jeffsharlet

    owslibrary

    storyofstuff

    amyleigh09

    feras_n88

    davidpadbury

    robintransition

    xydoapp

    rejon

    fab

    longreads

    becomingrebecca

    rowanc

    200ok

    guykawasaki

    chillami

    bobburg

    dtssmithers

    johnolilly

    pearlypops

    kenlayne

    jessi8303

    chezpim

    suzisquared

    maryhenige

    gm

    tedtalks

    sree

    thoughtscom

    ajenglish

    robchristianson

    mahebastien

    futurelab_blog

    littlemac042

    extremetech

    joystiq

    heidisukle

    humanitiesgc jalylahlexirodrigo

    collcons

    silverpop

    grantland33

    hipsterrunoff

    aka_me

    beseku

    nikkikaye

    blogeswari

    anthillmagazine

    wendye40

    mdoktorchik

    adconph

    shineslike

    tedxcambridge

    yesvideo

    kashimamiki

    iwearyourshirt

    mgeorge8pamslim

    samhouston

    susanelvina

    patientslikemes4pm

    joelion

    rynobi

    giveasmooch

    baratunde

    macsym

    suzyy_h

    amakoii

    jessieeckert

    paulwardein

    tomwalsham

    ginidietrich

    itsmejeffyi

    wwsdo

    idea_org

    marismith

    scoopixromimoondi

    nolovenoworries

    killa_alumi

    whatsldbupto

    louisebrown

    asktonyit

    hadleybeeman

    missielizzieb

    _ralph

    annika

    fawceisfawce

    fastcompany

    copywriterldn

    m_arsenault

    robertmills

    grandindo

    hayesthompson

    ianmcc

    nonsuperwoman

    ankiep

    subset: mean (2011-11-02--2011-11-28)

    shareable

  • 28/40

    Social network analysis of lexical diffusionStages of diffusion

    shareable

    Third stage

    shareable

    kineticwwuk

    thewalluk

    honeytech

    fabnhsstuff

    miralowe

    cision

    boydcohen

    albertcanig

    allisunrae

    nathan_stevens

    jennybryan

    bcu4biz

    inbuzzgrp

    mbauwens

    yvonneleow

    gracepoole92

    jennifer_yra

    philippinestar

    yesitsvberni

    ingramspark

    360i

    markmccrindle tableau

    embassynetwork

    earthineer

    searcysledge

    socialsmktgbeckystorey91

    bof

    collectivebias

    makeupgeek

    hillaryclinton

    teddygofffeldmancreative

    wipehomophobia

    noh8campaign

    sue_fred

    ekbensah

    cubeitdotio

    s_wothers

    govgrrl

    uscensusbureau

    demo_ken

    contchangeniklasnrdstrm

    reliancemobile

    salesireland

    shireenmazari1

    arsched

    ntvkenya

    trebors

    p2p_foundation

    smfrogers

    sega

    baer_bill

    adshayed

    golantern

    hardballtalksampavin

    ohsmclemore bridiesmithbiomedvic

    fiona_peters1

    nicscho

    jeaned70

    twtablets

    haikudeck

    hootsuite

    marthakarhoff

    liamt

    zdnetmicrosoft

    entrepreneur

    t_lawson

    dy5function

    knightlab

    gadgette

    faithypo0

    dizzzylu

    insidiousintentjperelman

    intlconfex

    theo2

    tryinteract

    moz

    hubspot

    lkolo25 vivek4wild

    ongc_

    wti_org_india

    kerrylagan

    spektrix

    copyblogger

    relate_charity

    charitycomms

    magdalenadk

    logicalcampaign

    pollstationuk

    pushsverige

    jeffgoins

    buffer

    qz

    teadrivendev

    lenadroid

    mijustin

    sumome

    thisthatbeauty

    knowme

    swiftumz

    juno

    elizabeth_fels

    cfbendall

    lushjames

    eddavid

    pamellaneely

    nataliefisher

    lonob

    clubbydubby

    nationalpostdoc

    inspirationf

    photofreak72theonion

    proximusent

    tpp_systmone emishealth

    kerenflavell

    townhallappbrandrepublic

    wittyfeed

    pokemon

    roylilley

    newyorker

    blackkingbreezysusie_parker

    kellyloubet

    hermionetweeted

    skisteffymarie

    joshmccormack

    slingerapp

    washingtonpost

    betsyrolland

    mehlibrarian

    khaost

    glodigcit

    thehappycity

    itsmeekaciee

    thecementbloc

    sai_pathsciinschool

    wbrcnews

    wbrcweather

    uber

    kitkatca

    lyannatsakiris

    transfermke

    hult

    dieselfitt

    nichehacks

    billgates

    prasys

    batura_ese

    olatukoop

    etzipm

    wsj

    jill_rowley

    maeschaefer

    linkedin

    gedesign

    warfareplugins

    ruukutia

    replyall

    readcube

    _littlesbitch

    gfletchy

    roundrockisd

    guerrillatrans

    davidbollier

    macdryad

    jakebeckman

    iris_xyzdrofcredit

    nationaltrust

    shopify

    sarahgoodier

    flavortown69

    free

    lawilc01

    ilovelocalhfx

    wersm

    iabcnctriangle

    niemanlabwnyc

    barrettallsocialfresh

    catjohnson

    jennarenee97

    tsned

    briankrebs

    thetechrabbi

    fantasylabs

    bobburg

    buzz

    rreverser

    studentmoneysvr

    tylerjewell

    darkestkale

    samhomewood

    jcrew

    digitaldnahq

    pablomunozroman

    abccatalyst

    ey_uki

    dovesandletters

    howellsandhood

    maddigzlz

    delaneysocial

    mr_brame adicloud

    lindsi

    shannondarcy7

    subpress

    mykola

    heinzmarketing

    bendgibbons

    rhulshuls

    metageeky

    blckgirlsdo

    ddiapers

    flamingolondon

    transportxtra

    lfbdigital

    cr3

    goldenmoustache

    karmarama

    share_nl

    clemencemermoz

    livcitylancs

    neighbourleigh

    rachelfdcooper

    benioff

    journalismbuzz

    jamiebrittain

    underarmour

    ericfrisino

    paul_pants

    elysa

    housingwire

    cinehead

    matthewcutler

    confluentforms

    dannybrown

    otterblushes

    stateautothe_hanover

    cdc_cancer

    nasayembrick

    guidobcor

    dalejbarr

    godless_mom

    mattwaite

    heritage_action

    distinctivename

    voxmediainc

    myra_mc

    thisismaz

    corhospes

    softsavage

    annafieler

    gmpiques15paul_larue

    goosesroost

    pamelaiwilson

    domdifurio

    adchesebro

    ngreenberg

    stattleship

    _dmdx ceodotcom

    wendykopp

    markfrankel29

    profjeffjarvis

    digitalpromise

    modernb2b

    popazrael

    a

    dice_firewall

    boemagazine

    millennial20_20

    fins0905

    lichessorg

    shukie3

    iveyjanette_207

    jlarrison

    evannac

    in2football

    kake

    distilled

    feedly

    berniesanders

    katyperrycherry

    melissap888

    jodiepclark

    edgarsmission

    dollarjunior75

    gapingvoid

    soellerpower

    jennbinis

    earthfgardener

    wordofthefree

    jwilson828

    ashbluewd

    imagethink

    aboutaaron

    ft

    doughaddix

    upworthy

    elipariser

    pescami

    crypttv

    kfriedrich

    seanpwojcik

    detroitnews

    steveconsley

    dosomething

    furryweekendatl

    newurbanism

    socstudiesshefbreehare

    amateuridiot

    leejeans

    lifeofdadshow

    mazdausa

    sxsw

    niga1985

    pandadoc

    voipceo

    hertling

    cnsicorp

    mysocialagency

    villagevetsaus

    prezidaniel_callahancynnjuguna

    laurenhjoseph

    magschulz

    thatgirlpeyton_

    wwenetwork

    tripleh

    merynmurray

    haikus

    grigs

    kathyennis

    ethekwinim

    cvshealth

    patricetruongouishare

    iotwatch

    michcorsilles

    coachdrewglobal

    sonnylebythebay

    helenhsupsyd

    monteslu

    aintacrow

    jacq_mccarthy

    geojo22

    johnsonmaryj

    facinghistory

    nbl

    northwayruth

    ebnursingbmj

    sproutsocial

    designerhacks

    dlberes

    ashishp

    unrulycoesrad

    bbcworldbbcr1

    mhill1703

    amandahite

    shareablee

    sherrifflucy

    brandtosales

    chelsearustrum

    jamesian

    cupcakeaddictau

    n0gat

    canva

    dshiznit1994xblmysocalledchaos

    travelinann

    itbusinessca

    elbdudler

    agolis

    thisdotcm

    bbcacademy

    nomlet

    zomatouae

    thersaorg

    torailwaymuseum

    subset: max (2016-03-02--2016-03-18)

    shareable

  • 29/40

    Social network analysis of lexical diffusionStages of diffusion

    shareable

    Fourth stage

    savvyblogtips

    excinit

    shareable

    atviassist

    jacksonmktginc

    stgermaindrinks

    goodreads

    mtn180

    dunkincincy

    dunkindonuts

    youtubesocialmedia2day

    choosemuse

    _developit

    lolacabaya

    microsoft

    startgrowthhack

    techcrunch

    shareable_pod

    cheddar

    smartcares

    teamepiphany

    sharingbox

    nike

    kyrieirving livesmart

    subset: last (2018-12-31--2018-12-14)

    shareable

  • 30/40

    Social network analysis of lexical diffusionStages of diffusion

    shareable

    All stages

    elsua

    waynesutton

    tojosan

    swhitley

    mediaphyter

    robbie

    jspepper

    comcastcares

    fredwilson

    shripriya

    schmutzie

    steph_rose

    jaygilmore

    thorpus

    shannonpaul

    rashmi

    pmhswe

    musebrarian

    pistachio

    nathantwright

    sshreeves

    desconcentrado

    arikhanson

    jschneider

    kellyolexa

    mmalm

    abbief

    cjweb

    irwebreport

    dslunceford tdefrenjournalistics

    armandotriana

    prblogguykawasaki

    matwilcox

    prtini

    shawnj55allenmireles

    pamelam

    prokofy

    michaeldeutch

    scottallengeorgedearing

    lliu

    danabrit

    mba_piyush

    quentingeorge

    mikearauz

    bmann

    courosa

    ncvo

    omowizard

    jedmiller

    3keyscoachdavidspinks

    chrisbrogan

    dragosroua

    smallbizbee

    mikestro1

    eatingwell

    mimijohnson

    graemethickins

    eclisham

    naypinya

    chrisfreeland

    trib

    mmkrill

    ourielohayon

    laurashort

    mdavid

    cindi

    cogdog

    prash

    ccmehil

    richheilman

    fleep

    shashib

    loiclemeur

    stuartmcintyre

    chopps

    closetgeekshow

    nancywhite

    dwarlick

    brianbuttonxp

    scienceblogging

    amandachapel

    heymilly

    druidsmith

    stevecal

    brbreslinhrheingold

    doctorjones

    jeffnolan

    hieronymus

    maruis

    wafonso

    michaelsigler

    mindelei

    fyc

    soul4real

    clarkus

    spin

    koralesky

    pprlisa

    jimgroom

    objo

    angelakeenredmonk

    helenmosher

    blandford

    expectnation

    coolcatteacher

    lynnterry

    lucincia

    edtechworkshop

    queenofspain

    chrispirillo

    oracletechnet

    chrisfullman

    jfriend

    unklar

    lance

    spiritcoach

    jutecht

    infinitelymeta

    phantasmical

    lelamarie

    giessen

    andrewtc04

    akma

    jowyang

    jack

    aulia

    otakgila

    ayende

    coachdeb

    github

    marick

    nopasanada

    greg2dot0

    catnip

    paulstovell

    clagnut

    travelrants

    jefferythomas

    tedeytan

    johnwilkie

    melfi

    dustindk

    onthecity

    sutto

    jasonhiner

    stephendale

    dbajec

    williecrawford

    johnstauffer

    westleyl

    evernote

    douglasbrull

    cre8tn

    paul_davidson

    korym

    layt27

    andrewgrill

    hotpepper

    marcorbito

    technosailor

    jeffreyjdavis bbag

    kwyk

    diigo

    astrout

    paulmay

    michaelhbsamford

    walesmdfaithfulgeek

    groovymag

    davidgurteen

    rachelreuben

    chriswinfield

    northernchick

    sneezypb

    rjhintz

    odannyboy

    xcyanide

    tigerbeat

    joetrippi

    marcesherross

    monkchips

    hannahmorgan

    rasmuskl

    dropbox

    bloggeries

    cvggrrlblackkitty

    stevekatz

    joycevalenza

    infiltrators

    nanpalmero

    shytrblemaker

    arisia

    m1sterc

    ifuckzombies

    semanticwill

    kittybradshaw

    al3x

    hayespotter

    newyorksangel

    speters

    pixelrn

    kthompso

    gfxman

    jamiehosmer

    pcarlesrhyolight

    larsw

    microsofttag

    travolution

    hamccull

    thegirlriot

    ibmu2

    tinywook

    chrisbonney

    tomraftery

    jasoncalacanis

    abrudtkuhl

    beegoddess64

    tonymorganlive

    sim89

    adders

    therealdvorak

    cwdaniels

    servantofchaos

    markobon scalenine

    cosmicslim

    gavsy

    shwen

    tdavidson

    aral

    navi

    tandoori

    ephrog

    bpfox

    cgouskos

    meatstack

    nicolesimon

    heyjudeonline

    davenavarro6767

    andrewconnell

    dangranata

    chorazin

    unclechet

    inspiredeggs

    jadesimian

    you2gov

    samharrelson

    charlestrippy

    sai_venkat

    chrisoregan

    amytiger

    johnratz

    bryanhunt

    bcollins

    omarg

    markreiboldt

    peterfriese

    thomascookuk

    firmani

    chochomojo

    teacurran

    nickmuldoon

    angelamaiers

    kevinrutherford

    theflygirl

    texaseducation

    rhwy

    trippyhippy

    mantia

    pitchengine

    gdhuyvetter

    androidandme

    denniskennedy

    randomdude

    raymondpirouz

    jimrocks

    febies

    jkerrstevens

    iwannabeabear

    ghbrett

    coretek

    ceesaunders

    gov20camp

    leilokelani

    theroadto

    infosourcer

    eysenbach

    melissahourigan

    debplunkdebindenver

    lteisha

    mparent77772

    mcreative

    kbodnar32

    mattuk

    nickcharney

    hexodus

    kykimnyc

    dmscott

    backtype

    jgates513

    cnansen

    gale_

    jessicahalper nmw

    subtopes

    kjpeacock

    briandigital

    dpalmisano

    michellebeck

    jbern

    jamesschramko

    sojoinc

    kythin

    cdcoppolaaudaciousgloop

    scotmcknightlarstr

    goodlife_sister

    debasishg

    muscati

    willwade

    toonlet

    fredrikn

    klu1

    jennitheodd

    thecharmquark

    ashleyjablow

    grinnpidgeon

    cakey

    juhayes

    mphotographer

    lerou

    leeaase

    edbennett

    teajeni

    rponte

    darlenebe

    brooksbayne

    couchlearner

    mofoz

    janetleejohnson

    sharethis

    marlonribunal

    mashable

    medxcentral

    soverpeckaskaroundottawa

    gigi_b

    walkinghorse

    themediaisdying

    socialtnt

    ben_sim

    mattdickman

    propeople

    issuu

    konnexus

    rbrambley

    mikewho

    dretsgillies

    bpm140

    mhoegg

    nbnt

    sockkpuppett

    andybeard

    andrewpwilson

    cheth

    cnewmark

    petahopkins

    jaffne

    infobunny

    simonford

    brianwieser

    cyberjmc66

    andrewrsorkin

    rohinik

    tom_mcmullan neilhimself

    twilhelmsen

    abortedclone

    mihai

    theresaf

    linseymorris

    volvoshine

    monicaburnettgillick

    stanleyjessica

    eyecube

    jonbecker

    shivsingh

    shel

    dberkowitz

    lazerow

    arseny

    eternalscribe

    developmentseed

    marciamarcia

    linkbuildraclu

    bjeanes

    jamestulli

    avibryant

    techsmithadamblowers

    conversationage

    motoole1

    louisebrown

    mage

    srenan

    _rga

    jim_brown

    reese

    dirdigeng

    jmarkockerbloom

    simontay78

    irisheyz77 aarons

    daveknox

    cshirky

    buzzedition

    roryparkinson

    jenlion

    gregvaneekhout

    donaldmac

    truebloodhbo

    interviewproj

    sidneyeve

    hross

    smange

    jlongland

    bcurious

    davidblumenthal

    niknizan

    hjluks

    mcahogarth

    clearspring

    rasiej

    saragarth

    alansee

    kanter

    traveline

    amber_benson

    moniquewade

    mitchbenn

    digitouch

    ruthiegelber

    onwardparam

    bcarroll7

    ambidexterous

    jwitter

    gabek

    domzie

    einfach_mich

    pujamadanfak3r

    slideshare

    domrodwell

    atlanticwasborn

    frankverderosa

    pedrogomesrocha

    thebeatlesrb

    dina

    jepcke

    charmaineyoest

    stevenertelt

    philmoreira

    wmartino

    wccnnews

    irgxana

    jnjcomm

    keridwyn

    appsfire

    rayfleming

    dzhimbo

    duanejackson

    xbrlspy

    robotwisdom

    subset: first (2007-07-19--2009-08-02)

    shareable

    shareable

    kineticwwuk

    thewalluk

    honeytech

    fabnhsstuff

    miralowe

    cision

    boydcohen

    albertcanig

    allisunrae

    nathan_stevens

    jennybryan

    bcu4biz

    inbuzzgrp

    mbauwens

    yvonneleow

    gracepoole92

    jennifer_yra

    philippinestar

    yesitsvberni

    ingramspark

    360i

    markmccrindle tableau

    embassynetwork

    earthineer

    searcysledge

    socialsmktgbeckystorey91

    bof

    collectivebias

    makeupgeek

    hillaryclinton

    teddygofffeldmancreative

    wipehomophobia

    noh8campaign

    sue_fred

    ekbensah

    cubeitdotio

    s_wothers

    govgrrl

    uscensusbureau

    demo_ken

    contchangeniklasnrdstrm

    reliancemobile

    salesireland

    shireenmazari1

    arsched

    ntvkenya

    trebors

    p2p_foundation

    smfrogers

    sega

    baer_bill

    adshayed

    golantern

    hardballtalksampavin

    ohsmclemore bridiesmithbiomedvic

    fiona_peters1

    nicscho

    jeaned70

    twtablets

    haikudeck

    hootsuite

    marthakarhoff

    liamt

    zdnetmicrosoft

    entrepreneur

    t_lawson

    dy5function

    knightlab

    gadgette

    faithypo0

    dizzzylu

    insidiousintentjperelman

    intlconfex

    theo2

    tryinteract

    moz

    hubspot

    lkolo25 vivek4wild

    ongc_

    wti_org_india

    kerrylagan

    spektrix

    copyblogger

    relate_charity

    charitycomms

    magdalenadk

    logicalcampaign

    pollstationuk

    pushsverige

    jeffgoins

    buffer

    qz

    teadrivendev

    lenadroid

    mijustin

    sumome

    thisthatbeauty

    knowme

    swiftumz

    juno

    elizabeth_fels

    cfbendall

    lushjames

    eddavid

    pamellaneely

    nataliefisher

    lonob

    clubbydubby

    nationalpostdoc

    inspirationf

    photofreak72theonion

    proximusent

    tpp_systmone emishealth

    kerenflavell

    townhallappbrandrepublic

    wittyfeed

    pokemon

    roylilley

    newyorker

    blackkingbreezysusie_parker

    kellyloubet

    hermionetweeted

    skisteffymarie

    joshmccormack

    slingerapp

    washingtonpost

    betsyrolland

    mehlibrarian

    khaost

    glodigcit

    thehappycity

    itsmeekaciee

    thecementbloc

    sai_pathsciinschool

    wbrcnews

    wbrcweather

    uber

    kitkatca

    lyannatsakiris

    transfermke

    hult

    dieselfitt

    nichehacks

    billgates

    prasys

    batura_ese

    olatukoop

    etzipm

    wsj

    jill_rowley

    maeschaefer

    linkedin

    gedesign

    warfareplugins

    ruukutia

    replyall

    readcube

    _littlesbitch

    gfletchy

    roundrockisd

    guerrillatrans

    davidbollier

    macdryad

    jakebeckman

    iris_xyzdrofcredit

    nationaltrust

    shopify

    sarahgoodier

    flavortown69

    free

    lawilc01

    ilovelocalhfx

    wersm

    iabcnctriangle

    niemanlabwnyc

    barrettallsocialfresh

    catjohnson

    jennarenee97

    tsned

    briankrebs

    thetechrabbi

    fantasylabs

    bobburg

    buzz

    rreverser

    studentmoneysvr

    tylerjewell

    darkestkale

    samhomewood

    jcrew

    digitaldnahq

    pablomunozroman

    abccatalyst

    ey_uki

    dovesandletters

    howellsandhood

    maddigzlz

    delaneysocial

    mr_brame adicloud

    lindsi

    shannondarcy7

    subpress

    mykola

    heinzmarketing

    bendgibbons

    rhulshuls

    metageeky

    blckgirlsdo

    ddiapers

    flamingolondon

    transportxtra

    lfbdigital

    cr3

    goldenmoustache

    karmarama

    share_nl

    clemencemermoz

    livcitylancs

    neighbourleigh

    rachelfdcooper

    benioff

    journalismbuzz

    jamiebrittain

    underarmour

    ericfrisino

    paul_pants

    elysa

    housingwire

    cinehead

    matthewcutler

    confluentforms

    dannybrown

    otterblushes

    stateautothe_hanover

    cdc_cancer

    nasayembrick

    guidobcor

    dalejbarr

    godless_mom

    mattwaite

    heritage_action

    distinctivename

    voxmediainc

    myra_mc

    thisismaz

    corhospes

    softsavage

    annafieler

    gmpiques15paul_larue

    goosesroost

    pamelaiwilson

    domdifurio

    adchesebro

    ngreenberg

    stattleship

    _dmdx ceodotcom

    wendykopp

    markfrankel29

    profjeffjarvis

    digitalpromise

    modernb2b

    popazrael

    a

    dice_firewall

    boemagazine

    millennial20_20

    fins0905

    lichessorg

    shukie3

    iveyjanette_207

    jlarrison

    evannac

    in2football

    kake

    distilled

    feedly

    berniesanders

    katyperrycherry

    melissap888

    jodiepclark

    edgarsmission

    dollarjunior75

    gapingvoid

    soellerpower

    jennbinis

    earthfgardener

    wordofthefree

    jwilson828

    ashbluewd

    imagethink

    aboutaaron

    ft

    doughaddix

    upworthy

    elipariser

    pescami

    crypttv

    kfriedrich

    seanpwojcik

    detroitnews

    steveconsley

    dosomething

    furryweekendatl

    newurbanism

    socstudiesshefbreehare

    amateuridiot

    leejeans

    lifeofdadshow

    mazdausa

    sxsw

    niga1985

    pandadoc

    voipceo

    hertling

    cnsicorp

    mysocialagency

    villagevetsaus

    prezidaniel_callahancynnjuguna

    laurenhjoseph

    magschulz

    thatgirlpeyton_

    wwenetwork

    tripleh

    merynmurray

    haikus

    grigs

    kathyennis

    ethekwinim

    cvshealth

    patricetruongouishare

    iotwatch

    michcorsilles

    coachdrewglobal

    sonnylebythebay

    helenhsupsyd

    monteslu

    aintacrow

    jacq_mccarthy

    geojo22

    johnsonmaryj

    facinghistory

    nbl

    northwayruth

    ebnursingbmj

    sproutsocial

    designerhacks

    dlberes

    ashishp

    unrulycoesrad

    bbcworldbbcr1

    mhill1703

    amandahite

    shareablee

    sherrifflucy

    brandtosales

    chelsearustrum

    jamesian

    cupcakeaddictau

    n0gat

    canva

    dshiznit1994xblmysocalledchaos

    travelinann

    itbusinessca

    elbdudler

    agolis

    thisdotcm

    bbcacademy

    nomlet

    zomatouae

    thersaorg

    torailwaymuseum

    subset: max (2016-03-02--2016-03-18)

    shareable

    thenextweb

    creativedensity

    xl_shamoney

    kissmywiggle

    shareable

    eswayne

    bahjournalist

    mbauwens

    iizlizsusanhmorales

    sochospitality

    cgawley

    lulugrimm

    uscannenberg

    corianda

    volshy

    brainzooming

    rachelbotsman

    jabadkelly

    exchango

    car2goamsterdam

    andrewphelps

    niemanlab

    kaskadia

    danschawbel

    barrettall

    mayhemstudios

    swap

    amyporterfield

    martinlieberman

    uniteddiversity

    teebe_killenem

    gorenflo

    sharethemesh

    kwameguy

    trustcurrency

    moloneyking

    coolcatteacher

    petepaphides

    marcmunier

    docmdmartin

    jaycbee

    addthis

    phillipdodd

    andrewfstewart

    rootsmanuva

    tnw

    tnwsocialmediampanzarino

    tnwapps

    doremiimii

    paulcitarella

    bria

    briansolis

    christinetaffe

    lizstrauss

    kentlewis

    upiicsalibre

    toeknee_wright

    howardjkenny

    tomiahonen

    140facts

    twitter

    roikles

    mcschindler

    couchsurfing

    mashable

    xlizziebethx

    bmandelbaum

    latddotcom

    schellular

    elipariser

    chilihead

    brafton

    jungroup

    technorati

    faris

    wayneb77

    neuegalerieny

    mikechittyfridaymediagrp

    matthewlang90

    steepercpga

    btincq

    iftf

    aeschenburg

    mightymendoza dakila

    sigcis

    _loveblondon

    desmax74sbtourist

    hugoguzman

    mittromney

    ccarretero

    avalossf

    timelessp

    writerpollock

    verso

    thehudsonsbayco

    timoreilly

    genuine

    b2community

    dropbox

    usatoday

    rickknudtson

    randomnade

    spiralliamworks loosecubes

    incmagazine

    derekwebb

    octavekitten

    adapaavi

    destroytoday

    missanae

    jayjizzle07

    mitchjoel

    tedglobal

    spainyhk

    roblongert

    vital_design

    barrymoltz

    jasonbrooks

    susan_adrian

    miltonline

    lfpavillion

    nataliedeanna

    vidyard

    wilbotosterman

    cityzencar

    colmhanratty

    mediapost

    willstrohl

    mynewsdesk_uk

    jezfarmer

    arbales

    jeremyckahn

    janetmsilva

    melanieiglesias

    loudsauce

    devaujla

    imakereality

    seemelookngood

    dougpete

    hunch

    geoffward

    state_machine

    phxreguy

    nobuhata

    blamelesslyjoansaskprairiegirl

    kurtsouthern

    randilotsberg

    espn

    bellatormmabrunocarvalhojj

    mtvmtv_2

    kyleweberphoto

    russeltarr

    thesummitsf

    impactsessions

    tiffany053p

    justinbieber

    markwithers

    alexsteffen

    fearlessindubai

    kaishton

    feedly

    jaywll

    markgurman

    simplymeasured

    time

    simplyzesty

    billnigh

    vincegolangco

    krleitzen

    mrendyh

    bodybybaker

    ruelala

    couture2juicy

    jaykeith

    lisannette

    stephenatl

    benrito

    getaround

    rocktique

    yazzminnewell

    mdurwin

    mpranikoff

    haydn1701

    hubspot

    jesturm

    iimfahima

    techcrunch

    jeffsharlet

    owslibrary

    storyofstuff

    amyleigh09

    feras_n88

    davidpadbury

    robintransition

    xydoapp

    rejon

    fab

    longreads

    becomingrebecca

    rowanc

    200ok

    guykawasaki

    chillami

    bobburg

    dtssmithers

    johnolilly

    pearlypops

    kenlayne

    jessi8303

    chezpim

    suzisquared

    maryhenige

    gm

    tedtalks

    sree

    thoughtscom

    ajenglish

    robchristianson

    mahebastien

    futurelab_blog

    littlemac042

    extremetech

    joystiq

    heidisukle

    humanitiesgc jalylahlexirodrigo

    collcons

    silverpop

    grantland33

    hipsterrunoff

    aka_me

    beseku

    nikkikaye

    blogeswari

    anthillmagazine

    wendye40

    mdoktorchik

    adconph

    shineslike

    tedxcambridge

    yesvideo

    kashimamiki

    iwearyourshirt

    mgeorge8pamslim

    samhouston

    susanelvina

    patientslikemes4pm

    joelion

    rynobi

    giveasmooch

    baratunde

    macsym

    suzyy_h

    amakoii

    jessieeckert

    paulwardein

    tomwalsham

    ginidietrich

    itsmejeffyi

    wwsdo

    idea_org

    marismith

    scoopixromimoondi

    nolovenoworries

    killa_alumi

    whatsldbupto

    louisebrown

    asktonyit

    hadleybeeman

    missielizzieb

    _ralph

    annika

    fawceisfawce

    fastcompany

    copywriterldn

    m_arsenault

    robertmills

    grandindo

    hayesthompson

    ianmcc

    nonsuperwoman

    ankiep

    subset: mean (2011-11-02--2011-11-28)

    shareable

    savvyblogtips

    excinit

    shareable

    atviassist

    jacksonmktginc

    stgermaindrinks

    goodreads

    mtn180

    dunkincincy

    dunkindonuts

    youtubesocialmedia2day

    choosemuse

    _developit

    lolacabaya

    microsoft

    startgrowthhack

    techcrunch

    shareable_pod

    cheddar

    smartcares

    teamepiphany

    sharingbox

    nike

    kyrieirving livesmart

    subset: last (2018-12-31--2018-12-14)

    shareable

  • 31/40

    Social network analysis of lexical diffusionStages of diffusion

    alt-left

    First stage

    trash_ebooks

    jshahryar

    toddseavey

    t_fisherking

    gus_802

    joanwalshjoshtpm

    arthur_affect

    green_footballs

    lawnguylander

    ckilpatrick

    mtracey

    codinghorror

    wilw

    cernovich

    clarkhat

    alt_left

    jonahnro

    nerobenshapiro

    randodaily

    rubinreportsargon_of_akkad

    travisducote

    freddiedeboer

    davidsirotaandrewgleason

    stevedeaceshow

    algiordano

    mmonides

    docrocktex26sarahkendzior democracynow

    joyannreid

    delo_taylor

    areyousurebruv

    brucethompson51

    parkermolloy theintercept

    cushbomb

    vgrbreitbartnews

    jack

    robertjbennett

    thehill

    tpm

    therealroseanne

    donna_west

    ummjackson

    davidfrum

    daveweigel

    hillaryclintonfoxnewskamvtv

    natesilver538

    nytimes

    outfrontcnn

    washingtonpost

    jeevesmeister

    hemantmehta

    prisonplanet

    cnnpolitics

    msnbc

    billmon1benjaminnorton

    timkawakami

    larrywebsite

    jezzerat

    libertarianblue

    subset: first (2008-06-19--2016-08-31)

    alt-left

  • 32/40

    Social network analysis of lexical diffusionStages of diffusion

    alt-left

    Second stage

    skrossa

    montie

    realdonaldtrump

    paulkrugman

    cnn

    cnnpolitics

    shoq

    drjillstein

    mazmhussain

    lmartods

    thetimes

    cultofdusty

    sargon_of_akkadt_fisherking

    actualflatticus

    jeevesmeister

    johnb78

    foxnews

    therickwilsonkurteichenwald

    mtracey

    sensanders

    jspoupartdocrocktex26

    smoothkobra

    huffingtonpost

    prisonplanet

    snopes

    politicogirlsreallyrule

    mattyglesias

    ericboehlert

    splcenter

    joyannreidmaddow

    only4rmhillaryclinton

    stranahanwashingtonpost

    theage

    talalalyan

    miltshook

    soledadobrien

    maajidnawaz

    green_footballs

    angryblacklady

    michaeldweiss

    cbsnews

    smh

    jbarro

    berniesanders

    jordanchariton

    bakari_sellers

    jbouie

    thedemocrats

    cristinalaila1

    gus_802

    jaketapper

    thedailybeast

    goldengateblond

    yottapoint

    davidfrum

    thexclass

    cenkuygur

    corybooker

    armandodkosfawfulfan

    deanbaquet

    cernovich

    joenbc

    keithellison

    joanwalsh

    nbcnews

    samharrisorg

    jasonmillerindc

    ananavarro

    carolinahuddle

    acoyne

    seanhannity

    subset: mean (2016-11-02--2016-11-15)

    alt-left

  • 33/40

    Social network analysis of lexical diffusionStages of diffusion

    alt-left

    Third stage

    simkoch

    rsk_motorsport

    milmore

    jaybeegooner

    amorgaia

    andrierlingsson

    rosettadrone

    geeniusatwrokneeratanden

    keidekaytomwatson

    joyannreid

    markos

    blupfront

    realdonaldtrumpmetroatldsa

    nberlat

    juliadavisnews

    foxnews

    waywardwinifredcffloyd

    zerlinamaxwell

    amjoyshow

    potus

    slate

    abowersock

    jackiemccaffreydnc

    armandodkos

    thepoliticalcat

    queersocialism

    mrdane1982

    ironstacheroseanndemoro

    amydentata

    ceciliagant_rickii_

    corybooker

    delo_taylorlaflemm12

    eclecticbrotha

    emmavigeland

    bridgiethereasemattmurph24

    t_fisherking

    sensanders

    candiceaiston marcushjohnson

    franklinrad

    iamdarylleon

    mindy_perkins

    politicalantjoshtpm

    stuxnetsource

    sengillibrandisteintraum

    ericgarland

    ninaturner

    leecamp

    jordancharitonbenjaminpdixon

    yashar

    patriciamazzei

    thetommoriarty

    sarahlerner

    acosta

    bbcworld

    alanzilberman

    jimlautenbach

    realllz

    regwag2003

    subset: max (2017-08-02--2017-08-03)

    alt-left

  • 34/40

    Social network analysis of lexical diffusionStages of diffusion

    alt-left

    Fourth stage

    steewartj1

    sjgrunewald

    davidsirota

    aocthedemocrats

    garygurch

    realdonaldtrump

    dhfabian1primacornice

    dailycaller

    jaketapper

    studiohqfoxnews

    seanhannity

    nbcnews

    politico

    drjillstein

    potus

    andyrichter

    brianstelter

    bcbluecon

    jaredr

    stefanmolyneux

    sensanders

    electricfire89

    chuckwoolery

    senschumer

    jackposobiec

    randpaul

    barackobamacollegefix

    timcast

    tomwatson

    paola_dec1231

    aaronbastani

    nancywonderful

    nytimes

    eclecticbrotha

    harvard

    kishan_devani

    davidhogg111

    marshmellogh0st

    im_pulse

    lumpylouish

    stephenlautens

    secnielsen

    yougov

    globalnews

    walkerbragman

    alt_uscis

    guyverhofstadtfinancialtimes

    subset: last (2018-12-30--2018-12-19)

    alt-left

  • 35/40

    Social network analysis of lexical diffusionStages of diffusion

    alt-left

    All stages

    trash_ebooks

    jshahryar

    toddseavey

    t_fisherking

    gus_802

    joanwalshjoshtpm

    arthur_affect

    green_footballs

    lawnguylander

    ckilpatrick

    mtracey

    codinghorror

    wilw

    cernovich

    clarkhat

    alt_left

    jonahnro

    nerobenshapiro

    randodaily

    rubinreportsargon_of_akkad

    travisducote

    freddiedeboer

    davidsirotaandrewgleason

    stevedeaceshow

    algiordano

    mmonides

    docrocktex26sarahkendzior democracynow

    joyannreid

    delo_taylor

    areyousurebruv

    brucethompson51

    parkermolloy theintercept

    cushbomb

    vgrbreitbartnews

    jack

    robertjbennett

    thehill

    tpm

    therealroseanne

    donna_west

    ummjackson

    davidfrum

    daveweigel

    hillaryclintonfoxnewskamvtv

    natesilver538

    nytimes

    outfrontcnn

    washingtonpost

    jeevesmeister

    hemantmehta

    prisonplanet

    cnnpolitics

    msnbc

    billmon1benjaminnorton

    timkawakami

    larrywebsite

    jezzerat

    libertarianblue

    subset: first (2008-06-19--2016-08-31)

    alt-left

    simkoch

    rsk_motorsport

    milmore

    jaybeegooner

    amorgaia

    andrierlingsson

    rosettadrone

    geeniusatwrokneeratanden

    keidekaytomwatson

    joyannreid

    markos

    blupfront

    realdonaldtrumpmetroatldsa

    nberlat

    juliadavisnews

    foxnews

    waywardwinifredcffloyd

    zerlinamaxwell

    amjoyshow

    potus

    slate

    abowersock

    jackiemccaffreydnc

    armandodkos

    thepoliticalcat

    queersocialism

    mrdane1982

    ironstacheroseanndemoro

    amydentata

    ceciliagant_rickii_

    corybooker

    delo_taylorlaflemm12

    eclecticbrotha

    emmavigeland

    bridgiethereasemattmurph24

    t_fisherking

    sensanders

    candiceaiston marcushjohnson

    franklinrad

    iamdarylleon

    mindy_perkins

    politicalantjoshtpm

    stuxnetsource

    sengillibrandisteintraum

    ericgarland

    ninaturner

    leecamp

    jordancharitonbenjaminpdixon

    yashar

    patriciamazzei

    thetommoriarty

    sarahlerner

    acosta

    bbcworld

    alanzilberman

    jimlautenbach

    realllz

    regwag2003

    subset: max (2017-08-02--2017-08-03)

    alt-left

    skrossa

    montie

    realdonaldtrump

    paulkrugman

    cnn

    cnnpolitics

    shoq

    drjillstein

    mazmhussain

    lmartods

    thetimes

    cultofdusty

    sargon_of_akkadt_fisherking

    actualflatticus

    jeevesmeister

    johnb78

    foxnews

    therickwilsonkurteichenwald

    mtracey

    sensanders

    jspoupartdocrocktex26

    smoothkobra

    huffingtonpost

    prisonplanet

    snopes

    politicogirlsreallyrule

    mattyglesias

    ericboehlert

    splcenter

    joyannreidmaddow

    only4rmhillaryclinton

    stranahanwashingtonpost

    theage

    talalalyan

    miltshook

    soledadobrien

    maajidnawaz

    green_footballs

    angryblacklady

    michaeldweiss

    cbsnews

    smh

    jbarro

    berniesanders

    jordanchariton

    bakari_sellers

    jbouie

    thedemocrats

    cristinalaila1

    gus_802

    jaketapper

    thedailybeast

    goldengateblond

    yottapoint

    davidfrum

    thexclass

    cenkuygur

    corybooker

    armandodkosfawfulfan

    deanbaquet

    cernovich

    joenbc

    keithellison

    joanwalsh

    nbcnews

    samharrisorg

    jasonmillerindc

    ananavarro

    carolinahuddle

    acoyne

    seanhannity

    subset: mean (2016-11-02--2016-11-15)

    alt-left

    steewartj1

    sjgrunewald

    davidsirota

    aocthedemocrats

    garygurch

    realdonaldtrump

    dhfabian1primacornice

    dailycaller

    jaketapper

    studiohqfoxnews

    seanhannity

    nbcnews

    politico

    drjillstein

    potus

    andyrichter

    brianstelter

    bcbluecon

    jaredr

    stefanmolyneux

    sensanders

    electricfire89

    chuckwoolery

    senschumer

    jackposobiec

    randpaul

    barackobamacollegefix

    timcast

    tomwatson

    paola_dec1231

    aaronbastani

    nancywonderful

    nytimes

    eclecticbrotha

    harvard

    kishan_devani

    davidhogg111

    marshmellogh0st

    im_pulse

    lumpylouish

    stephenlautens

    secnielsen

    yougov

    globalnews

    walkerbragman

    alt_uscis

    guyverhofstadtfinancialtimes

    subset: last (2018-12-30--2018-12-19)

    alt-left

  • 36/40

    Social network analysis of lexical diffusionStages of diffusion

    Comparison of diffusion stages across lexemes

    Comparison of diffusion stages across lexemesalt−left alt−right shareable

    CO

    MM

    _firs

    t

    CO

    MM

    _mea

    n

    CO

    MM

    _max

    CO

    MM

    _las

    t

    CO

    MM

    _firs

    t

    CO

    MM

    _mea

    n

    CO

    MM

    _max

    CO

    MM

    _las

    t

    CO

    MM

    _firs

    t

    CO

    MM

    _mea

    n

    CO

    MM

    _max

    CO

    MM

    _las

    t

    0

    200

    400

    CO

    MM

    UN

    ITIE

    S

    LEMMA

    alt−left

    alt−right

    shareable

  • 37/40

    Social network analysis of lexical diffusionComparative analyses

    Degree of diffusion

    Comparison of communities across all lexemes

    0

    200

    400

    600

    biob

    agbi

    rthe

    rbl

    ogge

    rgat

    eca

    keis

    mte

    chla

    shdo

    tard

    yout

    hqua

    kero

    bo−

    sign

    ing

    over

    tour

    ism

    brof

    lake

    Bre

    xite

    rP

    izza

    gate

    Bre

    xite

    erco

    vfef

    ene

    wsj

    acki

    ngen

    core

    car

    eer

    solo

    pren

    eur

    cuck

    old

    shar

    entin

    gB

    rexi

    tal

    t−le

    ftra

    peug

    eega

    slig

    htin

    ggr

    eenw

    ashi

    ngup

    skir

    ting

    over

    pare

    ntin

    gpo

    ppyg

    ate

    deep

    lear

    ning

    circ

    ular

    eco

    nom

    yra

    pefu

    gee

    bloc

    kcha

    inda

    shca

    msm

    artw

    atch

    deep

    fake

    man

    kles

    Boo

    bgat

    eal

    t−rig

    htw

    hite

    frag

    ility

    emoj

    inal

    refo

    llow

    glam

    ping

    broe

    ttetw

    itter

    vers

    ehy

    perlo

    cal

    twee

    ter

    gege

    npre

    ssin

    ghe

    licop

    ter

    pare

    ntin

    gup

    skill

    cher

    pum

    ple

    slut

    sha

    min

    gtw

    itter

    erbr

    oman

    cetw

    itter

    sphe

    resh

    area

    ble

    twitt

    osph

    ere

    co−

    wor

    kup

    cycl

    ing

    lifeh

    ack

    mon

    thve

    rsar

    ym

    an b

    unfo

    odve

    ntur

    eov

    ary−

    actin

    gm

    onth

    iver

    sary

    anim

    oji

    detw

    eet

    ghos

    ting

    brom

    osex

    ual

    baec

    atio

    n

    subc

    omm

    uniti

    es /

    1,00

    0 in

    tera

    ctio

    ns

    e.g. covfefe, dotard, birther, Pizzagate e.g. animoji, detweet, man bun,monthversary

  • 38/40

    Social network analysis of lexical diffusionComparative analyses

    Users vs. usage

    Users vs. usagee.g. Brexit, blockchain, smartwatch

    alt−left

    alt−right

    shareabledashcampoppygate

    lifehacksmartwatch

    upcyclingBrexiterBrexiteerencore careercherpumpleburquinibaecationPizzagatecovfefe

    animojibeardruffbediquettebegpackerbiobag

    birther

    blockchain

    bloggergateBoobgate

    Brexit

    broettebroflakebroga

    bromance

    bromosexualcakeismcircular economyco−workcookprocessorcuckold

    decyclingdeep learningdeepfakedetweetdotard

    ghostingman bunrefollow

    dronographerdronographyemojinalfoodventuregaslighting

    gegenpressingglamping

    gorpcoregreenwashinghalfaloguehelicopter parentinghyperlocal

    Kushnergatelevidromemanklesmicroapartmentmicroflatmonthiversarymonthversaryneckbudsnewsjackingovary−actingoverparentingovertourismrapefugeerapeugeerapugeerobo−signingsharentingsleep divorceslut shamingsolopreneur

    superagertechlash

    tweeter

    youthquakewhite fragilityupskirtingupskilltwittospheretwitterertwittersphere

    twitterverse

    0.0e+00

    2.5e+06

    5.0e+06

    7.5e+06

    1.0e+07

    0e+00 1e+06 2e+06 3e+06 4e+06

    number of speakers

    num

    ber

    of u

    ses

    Number of total uses vs. total users

    e.g. tweeter, bromance, man bun, ghosting

  • 39/40

    Social network analysis of lexical diffusionConclusion and discussion

    Conclusion: zooming out again . . .

    • Social media data make it possible to go beyond usageintensity to study the sociolinguistic dynamics of diffusion.

    • This is particularly important for cases of limited socialdiffusion.

    • Dense networks promote diffusion in earlier stages of diffusion.• Weak ties are crucial for advanced diffusion to new parts of

    the speech community at later stages.

  • 40/40

    Social network analysis of lexical diffusionConclusion and discussion

    Discussion

    Legal issues

    • scraping• data vendors• Twitter authorization• user privacy

  • 1/8

    Social network analysis of lexical diffusion

    Thanks for your attention!

  • 3/8

    Social network analysis of lexical diffusion

    The NeoCrawler(Kerremans, Stegmayr and Schmid 2012)

    Monitoring diffusion across usage contexts on the WWW

    • sample: ≈ 1,000 candidates• time window: 2011–2018• corpus: ≈ 800,000 pages• usage contexts: private forums, blogs, newspaper websites etc.

  • 4/8

    Social network analysis of lexical diffusion

    Increase in speakers for shareable

    0

    50000

    100000

    150000

    2008 2010 2012 2014 2016 2018

    uniq

    ue s

    peak

    ers

    (cum

    ulat

    ive)

    shareable

  • 5/8

    Social network analysis of lexical diffusion

    Increase in speakers for alt-left

    0

    20000

    40000

    60000

    80000

    2016 2017 2018 2019

    uniq

    ue s

    peak

    ers

    (cum

    ulat

    ive)

    alt−left

  • 6/8

    Social network analysis of lexical diffusion

    The role of weak ties

    0.00

    0.25

    0.50

    0.75

    1.00

    poppygate shareable alt−right alt−left

    Pro

    port

    ion

    of w

    eak

    ties

    LEMMA

    alt−left

    alt−right

    poppygate

    shareable

  • 7/8

    Social network analysis of lexical diffusion

    Diffusion of gegenpressing

    ● ● ● ●● ● ● ● ● ●

    ● ●

    ● ● ● ●

    ● ● ●● ● ●

    ● ● ● ●● ●

    ●● ● ●

    ● ●

    ● ●

    ●●

    ●●

    ●● ●

    0

    400

    800

    2014 2016 2018

    Twee

    ts /

    mon

    th

    gegenpressing

  • 8/8

    Social network analysis of lexical diffusion

    Social network of gegenpressing

    the_w_address

    adinosmanbasic

    messiminutes

    renemaric

    migueldelaney

    fmanalysis

    nchammer1980bundesliga4u

    unfitforpurpose

    sammcguire90

    flafu_tbol

    canetop

    theengancherole

    taintlessred

    liverpooistuff

    daveockop

    lfcza

    perilladerafa iainmacintosh

    jay82_lfc

    honigstein

    cnyari

    gnev2 bvb

    noverheul

    poznaninmypants

    russcher

    allas4

    coachingfamily

    mc79hockey

    meninblazers

    luc_bvb

    dalenicholf365

    moesquare

    rorysmithtimes

    semuanyabola

    grubbavitchjoe_co_uk

    beardedgenius

    spielvercom

    redoestercult

    brodinho

    alexgiovanni_

    jamespearceecho

    empireofthekop

    lfc

    melissareddy_

    raksmistry

    shareaholic

    simonbrundish

    davehendrick_aibenmcaleer1

    fussballsusie

    chrisbenteke

    tolstoyfc

    teamstream

    stancollymore

    boylesports thisisanfield

    carra23

    liverpool_fc_

    matt5cott

    klopp_juergen

    dionfanning

    stats4footy

    kylemartino

    robbiemustoe

    neil1980

    footyml

    889brilafm

    livecholfc

    kevinhatchard

    htafcdotcom

    subset: first (2012-10-27--2015-11-11)

    gegenpressing

    Lexical innovationDiffusionResearch questionsPrevious workTwitter approachDegrees of diffusionStages of diffusionComparative analysesConclusion and discussionAppendix