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Transcript of Social Movements and Social Change Chapter 18. Copyright © 2007 Pearson Education Canada 18-2 Early...
![Page 1: Social Movements and Social Change Chapter 18. Copyright © 2007 Pearson Education Canada 18-2 Early Explanations of Collective Behaviour Charles MacKay.](https://reader035.fdocuments.net/reader035/viewer/2022070409/56649e7a5503460f94b7af93/html5/thumbnails/1.jpg)
Social Movements and Social Change
Chapter 18
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18-2Copyright © 2007 Pearson Education Canada
Early Explanations of Collective Behaviour Charles MacKay (1814-1889)
Herd Mentality Gustav LeBon (1841-1931)
Collective Mind• Crowds and feelings of anonymity• Feelings of invincibility
Contagion
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18-3Copyright © 2007 Pearson Education Canada
Early Explanations of Collective Behaviour Herbert Blumer (1900-1987)
“Acting Crowd”• An excited group that moves toward a
goal• Tension or unrest• Exciting event• Milling• A common object of attention• Common impulses
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18-4Copyright © 2007 Pearson Education Canada
Blumer’s Model of How an Acting Crowd Develops
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18-5Copyright © 2007 Pearson Education Canada
Contemporary Theories of Collective Behaviour
The Minimax StrategyCosts and rewards of
participation
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18-6Copyright © 2007 Pearson Education Canada
Contemporary Theories of Collective Behaviour
Emergent NormsNew definitions of “right and
wrong”• The ego-involved• The concerned• The insecure• The curious spectators• The exploiters
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18-7Copyright © 2007 Pearson Education Canada
Forms of Collective Behaviour
Riots and DemonstrationsViolent crowd behaviour aimed against
people and property Panics
Unable to function properly due to fear; may flee
Moral PanicsLarge numbers of people become
concerned with some behaviour thought to threaten morality
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18-8Copyright © 2007 Pearson Education Canada
Forms of Collective Behaviour
Rumours Thrive in conditions of ambiguity; fill in missing
information Short-lived
Fads and Fashions Fad:
• Behaviour that briefly catches people’s attention• Spreads by suggestion, imitation, & identification with people
already involved in the fad Fashion:
• A fad that lasts Urban Legends
Stories with an ironic twist; sound realistic, but are false
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18-9Copyright © 2007 Pearson Education Canada
Social Movements
Large numbers of people who organize to promote or resist social change• Proactive Social Movements• Reactive Social Movements
Social Movement Organizations
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18-10Copyright © 2007 Pearson Education Canada
Types of Social Movements
Alterative Social MovementsSeek only to alter a particular
behaviour of individualse.g., MADD (Mothers Against Drunk
Driving)
Redemptive Social MovementsTotal change of individualse.g., Christianity
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18-11Copyright © 2007 Pearson Education Canada
Types of Social Movements
Reformative Social MovementsReform a specific aspect of societye.g., environmental movements
Transformative Social MovementsSeek to transform the social order
itselfe.g., revolutions
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18-12Copyright © 2007 Pearson Education Canada
Types of Social Movements
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18-13Copyright © 2007 Pearson Education Canada
Tactics of Social Movements
Membership The Publics Relationship to Authorities Other Factors
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18-14Copyright © 2007 Pearson Education Canada
The Membership and Publics of
Social Movements
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18-15Copyright © 2007 Pearson Education Canada
Social Movements & the Media
Public Opinion Propaganda
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18-16Copyright © 2007 Pearson Education Canada
Why People Join Social Movements Mass Society Theory
Mass society: an impersonal, industrialized, highly bureaucratized society
Effects of social isolation Deprivation Theory
The desire to achieve money, justice, status, or privilege
“Relative deprivation theory”
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18-17Copyright © 2007 Pearson Education Canada
Why People Join Social Movements Moral Issues and Ideological
Commitment“moral shock”“ideological commitment”
The Agent Provocateur“Insider” whose job it is to infiltrate
social movements, perhaps sabotage activities
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18-18Copyright © 2007 Pearson Education Canada
The Life Course of Social Movements
5 StagesInitial unrest and agitationResource mobilizationOrganizationInstitutionalizationOrganizational decline and
possible resurgence
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18-19Copyright © 2007 Pearson Education Canada
Social Change
The alteration of culture and society over time
Brought about by people organized into social movements
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18-20Copyright © 2007 Pearson Education Canada
How Technology Changes Society
TechnologyToolsSkills or procedures to make and
use tools Postindustrial or Postmodern Societies Technology: Artificial means of
extending human abilities New Technologies
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18-21Copyright © 2007 Pearson Education Canada
How Technology Changes Society
ModernizationThe changes brought about by
industrializationEffects on social life
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18-22Copyright © 2007 Pearson Education Canada
Comparing Traditional & Modern Societies
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18-23Copyright © 2007 Pearson Education Canada
Technology: Ogburn’s Theory of Social Change
Invention Discovery Diffusion Cultural Lag
A Two-Way Process?
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18-24Copyright © 2007 Pearson Education Canada
Technology: Transforming Society
Transformation of Existing Technologies
Changes in Social Organization Changes in Ideology Transformation of Values Transformation of Social
Relationships
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18-25Copyright © 2007 Pearson Education Canada
Technology: Transforming Society The Automobile
Displacement of Existing Technology
Effects on CitiesChanges in ArchitectureChanged Courtship Customs and
Sexual NormsEffects on Women’s Roles
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18-26Copyright © 2007 Pearson Education Canada
Technology: Transforming Society The Computer
• Medicine• Education• The Workplace
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18-27Copyright © 2007 Pearson Education Canada
Technology: Transforming Society
Cyberspace and Social Inequalities in the 21st Century
Information superhighway Information haves and have-nots Who controls the superhighway?
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18-28Copyright © 2007 Pearson Education Canada
Contemporary Theories of Social Change Evolutionary Theories
Unilinear TheoriesMultilinear Theories
Marxist Conflict Theories Cyclical Theories Feminist Theories Postmodern Theories
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18-29Copyright © 2007 Pearson Education Canada
Contemporary Theories of Social Change