1. 1. Judy Parisella e: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella Social Medias Impact Temple Emanuel of Andover May 19, 2015 Politics, Advocacy, Influence, Fund Raising, Love and Job Search
2. 2. 25/20/2015 AGENDA Overview of Social Medias impact on job seeking The Must Haves Best Practices TAKE AWAYS Practical Steps that can be implemented NOW to enhance your Online Presence Reputation Management resources Build & Nurture a Referral Network
3. 3. 35/20/2015 Author of Socialnomics
4. 4. 45/20/2015 Social Media has redefined a generation perhaps more than the internet itself
5. 5. 55/20/2015 Social Media has redefined how we engage From a PUSH to PULL Message USC (User Generated Content) Buying Habits Community Engagement/Interaction Intimacy Activism Philanthropy Stake in the Political Process Relationship Building . And the dark side
6. 6. 65/20/2015 Social Media Profile Myth... If you build it they will come. Your level of participation determines your activity. No Activity NO ACTIVITY Know Activity KNOW ACTIVITY NOT TRUE!
7. 7. 75/20/2015 Its not the Number of Online Profiles you have
8. 8. 85/20/2015 Its whether youre on the RIGHT ONE(s)
9. 9. 95/20/2015 Recruiter Response
10. 10. 105/20/2015 Recruiter Response So where do you think you should be?
11. 11. 115/20/2015 Social Recruiting
12. 12. 125/20/2015 Be Here Behave Here Behave Here SO you need to Recruiter Tactics with Social Media
13. 13. 135/20/2015 Reputation Management Matters
14. 14. 145/20/2015 Whats the Internet Say About You? Google Yourself Set Up a GOOGLE ALERT www.google.com/alert Do a DEEP Internet Dive https://pipl.com/ Use a 3rd Party Monitoring Tool: SocialMention Hootesuite
15. 15. 155/20/2015 If LinkedIn is Where You Need to BE Thats where well FOCUS
16. 16. 5/20/2015 16 LinkedIn Profile StrengthMATTERS Users with All-Star profile strength are 40 times more likely to receive opportunities through LinkedIn. -LinkedIn Users Robust keyword rich headline A current position with description Two more positions Education At least 5 skills Include Media Profile photo (Increase views 11x) At least 50 connections Keyword rich summary Beginner Intermediate Expert The Profile Strength meter is on the right side of your profile and gauges how robust your profile is.
17. 17. 175/20/2015 LinkedIn Components to Beef Up: TITLE VP Business Development, Product Strategy & Consumer Finance Sr. Enterprise Account Executive, Territory Development, Tailor Product Solutions Marketing Team Leader, Internal External Communications, Marketing Strategy, Analytics, Collateral & Merchandising Independent Financial Advisor, CFP, Portfolio Manager, Investment Allocations Strategy
18. 18. 185/20/2015 Being Found is NOT about Your Name, Its about Everything Else
19. 19. 195/20/2015 LinkedIn Components to Beef Up: PICTURE, PURL and PREFERENCE UPDATE PHOTO Fit entire block Add email Address And/or other preferred means of contact Twitter account (Up to 10) Websites (Up to 3) Personalized URL Do not include your home address
20. 20. 205/20/2015
21. 21. 215/20/2015 Gaze Tracking Study Ladders commissioned ground-breaking research* on how recruiters scan resumes: Where they look What they look for And how long they review Findings: they spend Seconds reviewing a resume *http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf Our work experience is worth a mere SIX SECONDS? By all indications the numbers are similar on LinkedIn whether a recruiter or vetting for business engagement 6
22. 22. 225/20/2015 LinkedIn Components to Beef Up: SUMMARY A SUMMARY is to be written in the FIRST person! Culmination of who you are TODAY. What is it that makes you so SPECIAL? Why are you the answer to an employer/prospect/patrons problem? This is not a job description It is a brand statement --and the brand is YOU!
23. 23. 235/20/2015 Add Media when appropriate Available on every Job in Experience Website URL and Picture
24. 24. 245/20/2015 LinkedIn Components to Beef Up: Skills & Endorsements SELF MANAGE EDIT the Order. Delete if not applicable. Add if something is missing. ASK YOURSELF: Are these in my preferred order? Is whats included accurate?
25. 25. 255/20/2015 LinkedIn Components to Beef Up: Advice for Contacting Your Name Here Leaving this area blank is like welcoming guests through a locked door.
26. 26. 265/20/2015 LinkedIn Components to Beef Up: GROUPS Are your Groups truly representative of the professional space in which you reside? Judys Professional Space: Dog, Pet Social Media SEO Workshops Speaking Jazz (Board Member SJSF) Reputation Management/Branding
27. 27. 275/20/2015 NOW WORK IT!
28. 28. 285/20/2015 Start Building Your Referral Network These folks stopped by my profile - 2 arent connections. So, I send them a note: Hi NAME HERE, I noticed you viewed my profile. I run a Cloud Marketing firm specializing in Search and Social Media Marketing, and I can help your company generate new leads in your target market/area. Would you be interested in connecting and furthering this discussion? Best regards, Judy
29. 29. 295/20/2015 Continue Building Your Referral Network Spend 5-10 minutes each morning reviewing what your network has been up to AND Who else you may know that could add value to your network.
30. 30. 5/20/2015 30 Judy Parisella e: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella 978.491.7444