www.kylelacy.com

@kyleplacy

facebook.com/kyleplacy

http://bit.ly/julysocialboot

Session 1The Future of Customer

Communication

Session 2Finding and Balancing Your

Online Voice

Session 3Using Facebook for Brand

Awareness and Engagement

Session 4Using Twitter for Brand

Awareness and Engagement

Session 5Using LinkedIn for Connections and

Engagement

BiggestMisconception?

End Session 1

MOSTGetting the

out of Social Media

MonitoringObjectivesStrategyTools

Monitoring

• The Importance of Listening• Custom Reputation Management

– Radian6.com

• Google Alerts–http://www.google.com/alerts

Objectives

• Establish the Rules• Why are you applying social media?• What do you want to accomplish?

Strategy

• The Value of a Story• Building Brand Awareness• Where are you driving the user?

Tools

• What technology are you using?• What technology are they using?• What technology are your employees

using?

1. Telling theStory

2. Multiple Touchpoints

3. Integration

4. BrandAwareness

5.Connecting withInfluencers

Session 2 End

What is a blog?

A place to share stories and establish trust.

What is a blog?

www.wordpress.com

www.compendium.com

1. Tell Stories2. Incorporate Humor3. Guest Posts from Partners4. Lists. Lists. Lists.5. Make a Video6. Don’t blatantly promote yourself7. Be Authentic8. Stay Focused

Activity

Write out 5 blog post titles and who would read the

post.

Activity

The Fan Page

• Photo

The Fan Page

• Photo• Information

The Fan Page

• Photo• Information• Wall Settings

The Fan Page

• Photo• Information• Wall Settings• Photos

The Fan Page

• Photo• Information• Wall Settings• Photos• Custom Tabs

The Fan Page

• Be Interesting• Listen to People• And Respond• It Is All About the Share• Ask Genuine Questions

Facebook Ads

• Segment ads based on age, birthday, gender, and other demographic data

• Most importantly: REGION BASED

• Pay-per-click

Bonus:Importing that Email

Session 3 End

What is Twitter?

http://www.twitter.com

Service that enables its users to send and read other users’

updates known as tweets.

CocktailParty

Tweets

Text-based posts of up to 140 characters which are displayed on

the user’s profile page and delivered to other users who have subscribed

to them (followers)

@

RT

#

DM

Tiny.Url

http://bit.ly

Profile

Name – Bio - Web

• Brief Keyword Rich Bio• Give a 140-160 Description of

Yourself or Company• Location• Website

Background

• Give Additional Connection Points

• Picture or Logo• Give a 140-160 Description of

Yourself or Company

TweetUp

Lists

Search

http://search.twitter.com

Hootsuite

www.hootsuite.com

Web Based Application for Twitter Management

Session 4 End

A business oriented social networking site

Mainly used for professional networking and has over 48 million registered users

in 170 industries

Your Profile

• Upload a GOOD Photo• 100% Completion • Use Email address as your last name• Keyword out your profile

Uploading Contacts

Current Contacts

Past and Present Colleagues

Recommendations

• Recommend first• Ask. Ask. Ask.– Use custom invite text

• Actually do it.

Status Updates

The power is in the introduction from your second degree

Measurement

• Fan Count• Tiny.Url (tracking links)• Coupon Code• Email Distribution• Phone Calls• Traffic to Website

What You Should Be Doing Tomorrow

• Create Your Social Profiles• Setup lists on both Twitter and

Facebook• Connect with Your Email Database

(Facebook, Twitter, LinkedIN)• Add 10 people to each list

Connect With Me

• Blog: http://www.kylelacy.com

• Twitter: @kyleplacy

• Email: kyle@getbrandswag.com

• Phone: 1-765-610-5965