Emerging Media101: online marketing, social media and productivity tools
Social Media101 V5
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Do you know where your children are? IT’S A NETWORKED WORLD
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If you\'ve got kids aged 5+, you know they\'re online - but do you know where they are, what they\'re doing, and how to protect them? This presentation is a good guideline for parents who know something about social media, but aren\'t experts.
Transcript of Social Media101 V5
Do you know where your children are?
IT’S A NETWORKED WORLD
“I’m 4 ½, and I just sent naked pictures of mommy to all her friends.”
Can’t see the video above? Watch it on YouTube : http://www.youtube.com/watch?v=Rhre2C4THT4
From ‘social networking’ to ‘social media’Wikipedia says:A social network is a social structure generally made of individuals or organizations that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, or trade.
We say:Social media is any online gathering place which allows people to share ideas, information, photos, videos – and just about everything else.
Social media timeline (abridged)
1990s 19992000
2002 2003
20042005
200620072008
SMS
So what does 2009 look like? Twitter is the current ‘big thing’ Social media has gone mainstream
April saw Ashton Kutcher and CNN competing in the Twitter arena (huh?)
Information – and fads – travel fast2 hours after Susan Boyle sang on Britain’s Got Talent,
the blogosphere was buzzing48 hours later, it was tough to find anyone (at any age)
who didn’t know who she was
Today’s big players150million
FACEBOOK: Growing among older age groups, but still very popular among teens
200million
MYSPACE: Declining, but still popular (especially in the US)
14.8billio
n
YOUTUBE:Almost 15 billion videos watched in Jan 09; 100 million users in US
40million
LINKEDIN:Much more popular with adults than teens
10million
TWITTER:Unique visitors in March 2009. Growing among all age groups.
Worth thinking about:
65% of online teens have profiles on social networking sites
Preteens: Webkinz (5+ million users)Club Penguin (5+ million users)Disney Extreme Digital
Canada is the #3 most Facebooked country in the world
Pros and cons of social media
• Ease of communication• Turning an interest into a
community (learning opportunities!)• Constant emotional
support• Great creative outlets• Gives everyone a voice
• Ease of communication• Turning an interest into a
community (learning opportunities!)• Constant emotional
support• Great creative outlets• Gives everyone a voice
• Anonymous communication• Not all communities are
created equal• Can become addictive• Judgmental audiences• Not all voices are civil• Can affect innocent
bystanders
• Anonymous communication• Not all communities are
created equal• Can become addictive• Judgmental audiences• Not all voices are civil• Can affect innocent
bystanders
CONsCONsPROsPROs
What you need to know
• It’s amazing how much ‘family’ info ends up on Facebook
• Remember those ‘mom and dad on vacation’ photos?
• Privacy settings are key
• It’s amazing how much ‘family’ info ends up on Facebook
• Remember those ‘mom and dad on vacation’ photos?
• Privacy settings are key
• Microblogging looks safe – except it provides a minute-by-minute guide to a person’s life
• Not a lot of privacy options
• Profiles of 14 and 15- yr-olds automatically private (but kids lie)
• Microblogging looks safe – except it provides a minute-by-minute guide to a person’s life
• Not a lot of privacy options
• Profiles of 14 and 15- yr-olds automatically private (but kids lie)
• Innocent teenage behaviour can become magnified
• Not-so-innocent teenage behaviour is captured forever
• Innocent teenage behaviour can become magnified
• Not-so-innocent teenage behaviour is captured forever
ISSUES:
Cyber-bullying 75% of teens bullied
online, but only 10% report it
50% of those bullied believe “I need to learn to deal with it”
75% of those bullied knew the bully
Megan Meier committed suicide after the mother of a school friend created a website ridiculing her
ISSUES:
Offline violence for online consumption
Some evidence to suggest that violence is more often instigated if it will result in online infamy
Victoria Lindsay was beaten up – on camera – by classmates. Interestingly, there was an adult in the house at the time.
ISSUES:
Privacy and security What goes on the web,
stays on the web – forever
It’s not necessarily the subject but the innocent bystanders who get caught in the crossfireThis
photo helped to cause a serious stalking incident
ISSUES:
Eating disorders and body image
Also called ‘thinspiration’, YouTube is filled with videos promoting anorexia and other eating disorders
From just one of thousands of pro-anorexia websites: http://humanitedepassee.skyrock.com/924138714-Be-perfect-Be-pro-ana.html
ISSUES:
Predators Kids can be distressingly naïve – or distressingly cynical
Either way they tend not to have great judgment
Email addresses like “[email protected]” are just asking for trouble
At age 13, Justin Berry started selling videos of himself online – which turned into trips, gifts and cash
ISSUES:
Stupidity Kids do stupid stuff – but sometimes it’s criminal
When millions of people see the stupid stuff, kids are more likely to face life-changing consequences
“If mom and dad wouldn’t approve, it shouldn’t be posted online.”Two Domino’s employees
posted a video showing themselves doing gross stuff with food. Domino’s lost business – and the employees face criminal charges.
The “Real World” effect Some evidence to suggest Facebook use correlates with
lower GPAs 83% of recruiters actively search for “digital dirt” on
candidates• 43% admitted to eliminating candidates after their search• You’re never to young to start building a personal brand
The chances of earning real money from being an online star are slim
How to lose a job in 140 characters or less…
The best defense?
Know what your kids are doing online Help teach them good judgment:
The internet doesn’t have to be scaryDon’t take candy from strangersKnow the difference between ‘public’ and
‘private’
The solutions are straightforward Talk to your children about their online experiences Learn how to adjust / increase privacy settings Use filtering software (see www.cybertip.ca for more information) Consider having the computer in a common area Review the games your children play Know your children’s login information and email addresses Block web sites that you deem inappropriate
Perils of the Virtual World - May 4th, 2009
What you can do in the next 24 hours Talk to your children about their online experiences Google your child’s name, email, and telephone number Know what sites your children are using regularly Continue educating yourself on what “social networks” are Learn how your children are using their mobile phones Make it a dinner-table conversation
5 questions to ask your kids so they know you aren’t clueless1. “Are your privacy settings set up so that only your close friends can
see all your info on Facebook?”2. “Can you show me your photo albums on your
phone/Facebook/Flickr/elsewhere online.”3. “Have you seen any hilarious tweets lately?” (Twitter updates are
called ‘tweets’)4. “Have you posted any videos lately? Can I see them?”5. “So what did you think about that Pirate Bay thing last week?”
DISCUSSION
Head2Head Canada Inc. is a privately-owned, incorporated Canadian company that specializes in providing innovative insourced and outsourced recruiting solutions to leading organizations.
With more than 35 employees, 125 active consultants and 3 offices nationally, Head2Head is one of the fastest-growing talent management companies in Canada.
Since 2000, Head2Head has helped more than 300 organizations save 50-75% on their hiring costs, cut time-to-hire in half while improving hire quality, and put 10-20% more revenue on their bottom lines.
CONTACT: Paul Dodd, [email protected]
About Head2Head
