Social Media & Your Customers
15
Social Media & Your Customers Kathryn Daniels Head of Social Media, National Rail Enquiries Embracing the Power of Social Media to Retain your Customers
-
Upload
kathryn-daniels -
Category
Technology
-
view
273 -
download
1
description
Embracing the Power of Social Media to Retail Your Customers, presentation for Autumn Fair 2012
Transcript of Social Media & Your Customers
Social Media & Your Customers
Kathryn DanielsHead of Social Media, National Rail Enquiries
Embracing the Power of Social Media to Retain your Customers
Me by numbers...
143
136
years experience in social
Head of Social
How should you get involved
?
1. Listen
Products
Brand
Techniques
Competitors
Suppliers
Ideas
2. Aim
SpecificMeasurableAchievableRelevantTimely
3. Create
4. Engage
5. Learn
Listen
Create
EngageReview
Plan
In SummaryListen – what are people saying whereAim – what do you want to achieveCreate – show off your products / expertiseEngage – talk to people!!Learn – what worked & didn’t, put in place for next time
Contact MeEmail: [email protected] Twitter: @kathryn_danielsFacebook: http://facebook.com/kathryndaniels LinkedIn: http://
uk.linkedin.com/pub/kathryn-daniels/2/b40/5a7
View the presentation: http://slidesha.re/R9qoz9
