Social Media World 2013 - Γεωργαλάς Δημήτρης: The Social Media Gastronomy
-
Upload
infocom-conferences -
Category
Technology
-
view
423 -
download
0
description
Transcript of Social Media World 2013 - Γεωργαλάς Δημήτρης: The Social Media Gastronomy
Thoughts on e-gastronomy
Demetrios Georgalas
D+G Consultants Inc.
Local vs. Global
Local food should be the main drawing point.
Emphasis on local uniquenessPortray Greece:
Multi-Culinarism
What Are The Challenges Faced?
Promoting Greece as a regional foodhub, yet preserving local distinctiveness.
Embrace globalization yet maintain our values and philosophies practiced by our forefathers.
Authenticity
Keeping Grecian food,culture and culinary practices,Grecian.
There should be investment from the public and private sector in terms of: technologies education training
How Do We Promote It?
Introduce specialty souvenir products.Farms, foodplants & wineries, open doors
to public.Food festivals (ie Gastronomy Days)
How Do We Promote It? Cont.
Culinary schools Endorsement of international and local celebrity chefs. Food ambassadors Use food as destination image
emphasis on local uniqueness Portray Greece’s: Cretan Diet Publish guide books with local cuisine descriptions, habbits,
ingredients & recipies.
Synergy
The Social media opportunity
Correct use of SM/practices Reciprocacy Authenticity Advocacy
You must …
Understand the rules, beliefs and desires of online communities you communicate with.
Don’t engage with social media on behalf of a client without their knowledge, permission and guidance
Understand your clients’ policies and community guidelines and abide by them.
Where there is irresolvable conflict, ask a consultant. Where pertinent, defer comment and response to appropriate
spokespeople, especially during a crisis. Disclose who you are and whom you work for (both agency and
client). Be honest and don’t pretend to be someone or something you are
not. Respect the privacy and contact preferences of each individual
whom you interact with, where available. Be careful about posting or linking to items that may contain viruses.
The daily round
posted a comment on a blog posted a review or rated a product tweeted anything participated in an online poll posted a status update on Facebook created a LinkedIn profile shared a link on Delicious, a social bookmarking site uploaded a video to YouTube or Vimeo shared an image on Flickr shared your location on Foursquare
Some Things to Avoid
Encouraging colleagues / friends to vote on polls featuring clients’ products.
Leaving anonymous comments on blogs or in discussion forums.
Pretending to be an employee of a client. Posting or editing Wikipedia articles about clients or
ourselves. Sending pitches to bloggers who state that they do not
wish to receive them.
Σας e-υχαριστώ!