Social Media World 2013 - Βαλταδώρος Χρήστος: Το τέλειο brief (?)
22
-
Upload
infocom-conferences -
Category
Technology
-
view
520 -
download
0
description
Η παρουσίαση αυτή έγινε στα πλαίσια του Συνεδρίου Social Media World 2013, το οποίο πραγματοποιήθηκε στις 19 Ιουνίου, στο Divani Caravel στην Αθήνα.
Transcript of Social Media World 2013 - Βαλταδώρος Χρήστος: Το τέλειο brief (?)
The Perfect… Brief!
Concise or Comprehensive?Project Brief? Creative Brief?
Digital BriefAll in One?
“Just leave it to the Planner”
“Be Precise”
A. The Whole Story
“Do Your Home Work”
B. Communication Targets
“Image”“Awareness”
“Product Promo”“Wow Effect”
C. Reason to Believe
“Get Those True and
Credible elements”
D. Audience
“Define by Age, sex, education, income”
E. Empathy
“Consider the social environment”“Follow The Dialogue”
F. Tone of Voice
“Think Human”
G. Inspiration / Starters
“Provide Content”
H. Deliverables
“Choose your platform carefully”
I. Mandatories
“Think in Details”“Careful What You Wish For”
The Secret Word For TodayIs
“Budget!”
Am I Digital Ready?
“No Worries, Unless…”
“Too Many Roosters in the Hen House”
