Social Media Workshop for Cambridge Organizations 2009 11 19

Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

Social Media Workshopfor Cambridge Organizations

November 19, 2009Cambridge Community Television


Thank You Whole Foods!

Follow on• River Street - @WholeFoodsRVR • Prospect Street - @WFMProspectSt • Fresh Pond - @WFM_FreshPond

http://twitter.com/WholeFoodsRVR

http://twitter.com/WFMProspectSt

http://twitter.com/WFM_FreshPond


Who Am I?• Colin Rhinesmith, Community Media Coordinator,

Cambridge Community TelevisionWebsite Facebook Twitter

YouTube Flickr Linkedin


Your Survey Responses

Q: What issues would you like addressed?• Best practices: social media• Time management• Identity/brand management• Return on investment


We don’t have time to . . .

• Address every technical question• Review all social media tools• Review website management


Today’s Agenda

I. Review Best PracticesII. Create A Social Media StrategyIII. Learn How to Measure Success


Before You Begin

• Determine your organization’s goals• Develop a communications plan• Know how to reach your audience


Surveys Work!

Create a Survey:• Survey Monkey - http://surveymonkey.com

- Basic: Free (100 responses per survey)- Monthly Pro: $19.95/month (1000 per month)- Annual Pro: $200/year (unlimited responses per survey)

• Phone Calls• Paper Based Survey

http://surveymonkey.com/


Part I.Best Practices: Social Media

• RSS• Blogging• Sharing• Twitter• Facebook• YouTube

Examples adapted from David Dombrosky’s (must see) Slideshare Presentation, “Social Media And Social Networks From Experiment To Strategy Aug09” - http://tinyurl.com/yzz6xre

http://tinyurl.com/yzz6xre

Cambridge Community Television - 675 Mass Ave, Cambridge, MA - (617) 661-6900 - http://cctvcambridge.org

What Are Social Media?

Cambridge Community Television - 675 Mass Ave, Cambridge, MA - (617) 661-6900 - http://cctvcambridge.org

What Are Social Media?

Social media are tools that allow you to . . .

• Connect to people with similar interests

• Participate in online discussion and debate

• Be the media- author- photographer- filmmaker- storyteller


Where To Learn More

• Sign-up for a personal account - Connect to friends and colleagues• CCTV Training Program - http://www.cctvcambridge.org/training• Non-Profit Technology Network - http://www.nten.org/

http://www.cctvcambridge.org/training

http://www.cctvcambridge.org/training

http://www.nten.org/




Listen Before You Engage

• Listen to your audience & how they communicate before you engage

• Know which tools your clients are using• Don’t use tools they’re not using!


Best Practices: RSS

• Make it easy for people to subscribe to your new content. Set up an RSS feed!

• What is RSS? http://www.whatisrss.com/ • Feedburner: http://www.feedburner.com/• Need an RSS feed?

- Set up a blog to allow your audience to follow updates from your organization

http://www.whatisrss.com/

http://www.feedburner.com/


Best Practices: Blogging

• Set up a blog at Wordpress.com or Blogger.com- Share a link to your blog on your website

• These sites will give you a RSS feed• Keep stories short:

- “Writing for the Web” - http://tinyurl.com/d23ddc (Poynter Institute)

http://wordpress.com/

http://blogger.com/

http://tinyurl.com/d23ddc


Best Practices: Sharing

• Set up a social sharing service, such as “Share This” (http://sharethis.com/) for your social network site (i.e., your website or blog)

• Provides a way for your audience to share your content with their communities

Other Examples:• AddThis: http://www.addthis.com/• FriendFeed: http://friendfeed.com/

http://sharethis.com/

http://www.addthis.com/bookmark.php

http://friendfeed.com/


AddThis


Best Practices: Twitter

From David Dombrosky’s Slideshare Presentation (Love this!):

“70 – 20 – 10 Engagement Model:- 70% - Sharing other voices, opinions, and tools- 20% - Responding, connecting, collaboration, and co-creation- 10% - Promoting and/or chit-chatting”http://tinyurl.com/yzz6xre

• Twitter tools: Tweetdeck, more at Mashable.com

http://tinyurl.com/yzz6xre


Tweetdeck


Best Practices: Facebook

Q: Should I set up a Page or Group?A: Set-up a Facebook Page

- Provides analytics- Provides opps for Fans to share your content with their Facebook friends

• Allow fans/supporters to create GroupsFrom David Dombrosky:• Use Events to generate visibility• Use Causes for donations or visibility


Cambridge Community Television


Best Practices: YouTube

• Set-up a non-profit channel: http://www.youtube.com/nonprofits

• Buy a Flip Mino video camera• Produce member video spotlights

- Learn how at CCTV!• Upload to YouTube and share on your website

or social network (Facebook, Twitter, etc.)• Make time to respond to comments

http://www.youtube.com/nonprofits

http://store.theflip.com/Mino.aspx


Cambridge Community Television


Part II.Create a Social Media Strategy

• Determine who will manage your identity• Determine time & resources available• Establish internal policies around social media

use


Part III.Measure Success

• Set up Analytics for your website, blog or other social media service to measure traffic to your content.

Examples:- Facebook Page- Bit.ly URL shortener (also has analytics)- Google Analytics


Sample Social Media Workflow

• Publish your story to website or blog• Shorten link using Bit.ly• Share on Twitter & Facebook• Measure success using Bit.ly, Facebook

Insights, or Google Analytics

Example: http://cctvcambridge.org

http://cctvcambridge.org/


Step 1: Publish Your Story


Step 2: Use Bit.ly to Shorten URL


Step 3: Share Link on Twitter


Step 3 1/2: Share Link on Facebook


Step 4: Measure Success (Bit.ly)


Step 4: Measure Success (Facebook)


Step 4: Measure Success (Google)http://www.google.com/analytics/

http://www.google.com/analytics/


Review

I. Discover Best PracticesII. Create A Social Media StrategyIII. Learn How to Measure Success


Resources for Non-Profits

• CCTV offers web media classes:- http://cctvcambridge.org/training

• We Are Media: http://www.wearemedia.org/ • Socialbrite: http://www.socialbrite.org/ • NTEN – http://www.nten.org/ • A Social Media Guide for Non-Profits:

http://nonprofitorgs.wordpress.com/

http://cctvcambridge.org/training

http://www.wearemedia.org/

http://www.socialbrite.org/


http://nonprofitorgs.wordpress.com/


Questions?


Thank you!

• Colin Rhinesmith, Community Media Coordinator, Cambridge Community Television, [email protected]

mailto:[email protected]

Social Media Workshop for Cambridge Organizations 2009 11 19

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Transcript of Social Media Workshop for Cambridge Organizations 2009 11 19