Social Mediablogs, video, and podcasting

Social Media Strategy

• How much time do you have?

• What will you share?

• Who should see it?

• Do you want to promote it?

Tech Issues

• No coding required for basic setup• Controlling your content–Where will it be stored?–What backup options do you need?–Who has access to it?

• Marketing – search engines, etc.

Blogging Options

• Blogger

• Wordpress

• Tumblr

TypePad*

Free / Paid / Self-Hosting

• URL: custom domain or hosted – $10-15 per year vs. $50+

• Customizations (look, functions, etc.)–Many free options– Support vs. time

• For the future: import/export options

Site Design

• What’s “the norm” for similar sites?

• Colors, layout, features – all separate

• Downloading vs. tweaking

Organizing Content

• Explore your “dashboard” to see your options (categories/tags/pages, etc.)

• Media – photos, music, videos, etc.

• Links

Learn More

• Blogger:– http://buzz.blogger.com/– http://www.youtube.com/BloggerHelp

• Wordpress:– http://en.blog.wordpress.com/– http://wordpress.tv/

• Tumblr:– http://staff.tumblr.com/– http://staff.tumblr.com/tagged/features

Business Blogging

Blogs can also feed into other sites – facebook, twitter, etc.

Marketing

• Connections: etiquette & usefulness

• “Cross-posting”: time saver or spam?

• “Sharing” tools – audience marketing

• Directories, analytics, ads, etc.

Web Video Options

YouTube

Vimeo

Other:

Content Creation

• Editing videos vs. creating them– scripts & storyboards

• Alternatives & extra options:

– slideshows

– screencasting

– animation

Storyboard Example

Think of it as a “comic book” version of your video – with titles, etc.

Editing Tools

• Pre-installed programs–Windows Movie Maker & iMovie

• Web Editing tools

• Software options

Tips & Terms

• Timeline: useful for clipping out extra sections, or matching sound files

• Transitions: fade in/out option

• Title: make sure it is easy to read

• Audio: record separately, add later

• Screen Ratio: widescreen? What size video does your camera make?

Tech Issues

• Length: some free hosts have limits

• Size: transitions & effects add to size

• Format: check the camera, editor, and website for requirements

• Backup: save your source files and full project along with the final cut

Marketing

• Look at your “channel” options

• Add full descriptions (can’t search the video itself, so your text matters)

• Embed your videos on your website

• Upload again to facebook

Podcasting

Why do a Podcast?

• Tours (Museums, cities, etc.)

• “Radio” Show – topical, interviews, etc.

• News – NPR stories, for example• Law Enforcement – get updates on local

issues

Recording Tools

• Software– For Macs: GarageBand– Free: Audacity

• Hardware– Built in microphone (background noise)– External (power/quality)– Pop filter

Planning & Recording

• Scripted vs. unscripted (outline?)

• Take your time! pacing matters

• Editing: same programs as recording–Multiple takes, split tracks– Clip out unnecessary sounds – Filter out background noise

Additional Tools

• Sound effects? (copyright issues)

• Exporting the files (mp3 “codec” etc.)

• Creating XML (iTunes subscriptions)– iTunes example (lots of details)– Fill-in form (no coding required)

Uploading Mp3 files

• Archive.org (not for podcasting)

• Blogs (Blogger, Wordpress, etc.)

• Self-hosted (your own website)

• More: – http://www.how-to-podcast-

tutorial.com/podcast-hosting-table.htm

Podcasting Tutorials

Check out these helpful websites for many more tips:

•http://www.how-to-podcast-tutorial.com/

•http://www.voices.com/podcasting.html

Marketing Podcasts

• iTunes – search from iTunes to find examples of popular podcasts & their descriptions

• On your blog!

• Directories: Podcast.com / Yahoo Audio / Zen Cast