Social media workshop 3 day subject overview
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Transcript of Social media workshop 3 day subject overview
Social Media –Business Innovation Workshop3-Day Summary Overview
Stephen Jio, Dell
Bahrain International eGovernment Forum 2015
© Stephen Jio 2015 – Dell - @stephenjatdell3
Social Media – Business Innovation WorkshopAgenda
Day 1 - Strategy
• Introduction
• Opportunity
• Social business plan
• Social Media strategy
• Alignment to your Brand
• Your audience, demographics
• Create your strategy
• SWOT analysis
• Deep-dive into channels
Day 2 - Tactics
• Listening
• Content creation
• The 3 C’s of content creation
• Content calendar
• Tools for content creation
• Engagement
• Rules of engagement
• Using emoticons & hashtags
• Crisis Management
Day 3 - Validation
• Social Media policy
• Principles
• Training
• Mentoring
• Innovations in Social Media
• Measurements and analytics
• Analytical tools
• Reviewing business plan
• Wrap up