SOCIAL MEDIA WHATS THE FUSS?

Social Media Core Objectives The Big Three

Other Key Tools

CORE OBJECTIVES

Engagement – Get People to Talk

Purpose

Minimal Cost

Customisation

One size fits all

Develop Relationships

Feedback

Everyone is on it Great to engage people/get noticed Promote your business for FREE

Don’t post too much Don’t have a business only focus How much time you spend on it

Posts - 2/3 Times Daily Time - Test out and see Split Content Likes and Shares are Key Identify your audience/segment Schedule

Great for introductions # for instant news Direct link to relevant people/groups

Follow and be followed What to post up Direct messages

Tweets – 4/15 Time – 8am to 7pm. Test out Content – Split Great Search Tool - # Schedule

YOUTUBE

Video is the next big thing 2nd biggest search engine after Google Video it multi purpose

Beware the trolls Search Issues Video Quality

WHATS THE LINK??

THE HARLEM SHAKE!!!

LINKEDIN

Great to develop relationships Professional Groups Great for finding people with relevant skills

Which groups to join Reach Will people engage with you

GOOGLE+

Get relevant news. Video Conference SEO Purposes

Who else is on it Group Management is Stricter

DemographicFemaleMale

China – 712 Million Users

Russia – 90 Million Users

PURPOSE

Traffic to website Traffic to Shop Create Brand Awareness Expert in Field Generate Sales

Just for the sake of it

RESULTS DRIVEN

Time is Money

Facebook Insights

Google Analytics