Social Media? What it is, how to use it, how to grow your business with it.
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Transcript of Social Media? What it is, how to use it, how to grow your business with it.
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SOCIAL MEDIA?!Robert Clarke!Op Ed Marketing!@opedmarketing!Presented at: !George Brown College!June 2014!
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Questions We’ll Answer!• What is Social Media?!• Is there a Social Media Maxim?!• How Do You Strategize Social Media for
Biz?!• Why Should Businesses Use Social
Media?!• Got Any Social Media Tips, Tools?!• How Should I Use Social Media to Find a
Job?!
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WHAT IS SOCIAL MEDIA?!
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SOCIAL = TWO WAY COMMUNICATION!
!MEDIA = PLURAL FOR
MEDIUM!
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“THE MEDIUM IS THE MESSAGE”
IN OTHER WORDS…
“BE SOCIAL”!
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SOCIAL MEANS SPEAKING AND LISTENING…THE MORE INSTANTANEOUS THE MEDIUM THE MORE SOCIAL!
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SOCIAL MEDIA?!
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IS THERE A SOCIAL
MEDIA MAXIM (FOR BIZ)?!
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REVERSE NARCICISM RULE:
EVERYBODY MATTERS ON SOCIAL MEDIA EXCEPT YOU!
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PEOPLE DON’T CARE ABOUT
YOUR BUSINESS…PEOPLE CARE ABOUT WHAT
YOUR BUSINESS CAN DO FOR THEM!
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DON’T JUST TALK ABOUT YOURSELF…
IF THERE’S NO CONVERSATION IT’S NOT SOCIAL MEDIA, IT’S ADVERTISING!
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LISTEN, ENGAGE, JOIN THE
CONVERSATION!
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RULE OF THUMB:!PROMOTE
OTHERS 10X MORE THAN YOU
PROMOTE YOURSELF!
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HOW DO YOU STRATEGIZE
SOCIAL MEDIA FOR
BIZ?!
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ALIGNMENT!
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LIKE ANY OTHER MARKETING
CHANNEL, SOCIAL MEDIA STRATEGY NEEDS TO ALIGN WITH BUSINESS
GOALS!
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• Website!• Lead-Gen!• SEO!• PPC!• Email!• Print/Media!• PR/Inbound!• Content!!
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WHY SHOULD BUSINESSES USE SOCIAL
MEDIA?!
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1. Humanize Companies & Brands!
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2. Deliver Better Customer Service!
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3. Issues/Reputation Management!
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4. Social Trust and Credibility!
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5. Promote and Syndicate Content!
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6. Listen to, Engage with Audience!
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7. More Website Traffic, Links!
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8. It’s Where Your Customers Are!
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9. Get Leads!
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10. Build Relationships (Being Social)!
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GOT ANY SOCIAL
MEDIA TIPS, TOOLS?!
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Listen!
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Prospect and Segment!
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Convert Social Media Followers into Subscribers!
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Be Efficient Across Platforms!
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Distribute Tidbits of Info!
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Be Visual!
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Measure (What You Can)!
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Promote Others!
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Be Helpful!
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Be Social!
It’s not a tool, it’s not a technology, it’s merely a way we communicate with others when
they can’t be in the same room as us!
h"ps://www.vsnap.com/me/2MWvBT
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WHAT ABOUT USING
SOCIAL MEDIA TO
FIND A JOB?!
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• Find, follow, and segment!• Get familiar first!• Promote them, their content!• Youtility principle – give them something of value (feedback on blog,
service, website)!• Connect on LinkedIn last!• Single page “CV” website (think visual)!
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4 TO FOLLOW!
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FREE eBook!!pages.op-ed.ca/ebook/!
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Robert Clarke!Op Ed Marketing!@opedmarketing!
www.op-ed.ca!