Social Media Week Rotterdam - Dana Chen
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The future of now: What Chinese Social Media Means for Your Business dcvdmedia.com @investoralist | #smwrdam
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TOMORROW IS HERE TODAY: HOW BUSINESSES WORLDWIDE ARE GROWING THROUGH CHINESE SOCIAL MEDIA | DANA CHEN
Transcript of Social Media Week Rotterdam - Dana Chen
The future of now: What Chinese Social Media Means
for Your Business
dcvdmedia.com@investoralist | #smwrdam
2013 Tourists: 98M 18% y-o-y increase
2013 students abroad : 400K 17% y-o-y increase
25% of global luxury sales by Chinese 60% of purchases made outside of
China
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• 618M Internet users!
• Internet penetration rate 45%!
• Average netizen spends 25 hours online/wk!
• 81% of netizens access Internet via mobile!
• Mobile phone subscription in China is 1.24 billion!
• Mobile subscription penetration of 91%!
• Average phone user in China has 1.95 active mobile subscription
bit.ly/smwchina dcvdmedia.com@investoralist | #smwrdam
