Social Media Week 2015 | Inteligência Competitiva Empresarial
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Transcript of Social Media Week 2015 | Inteligência Competitiva Empresarial
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Inteligência Competitiva Empresarial: cases de impacto que influenciaram o país
SOCIAL MEDIA WEEKSÃO PAULO, SET / 2015
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Soluções customizadas de Big Data Analytics
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Dados são o novo petróleo da era digitale a nova moeda da democracia.Neelie Kroes, vice-presidenteda Comissão Européia e responsávelpela Agenda Digital
”
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Vivemos em um mundo inundado por dados
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Repleto de transações
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Comentários, opiniões, solicitações, reclamações...
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Interaçõesem temporeal
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Uma revolução que está transformandocomo vivemos,trabalhamose pensamos.
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VOLUME VELOCIDADE
VARIEDADE
Grandes volumes de dados
Diferentes tipos de dados, estruturados ou não estruturado
Necessidade de velocidade na análise dos dados
BIG DATA
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Big Data só tem valorse transformado em informaçãopara tomada de decisão de negócios e insumo para inovação.
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IVAN DE MOURA CAMPOSMentor e sócio fundadorCo-founder Akwan/Google
6ANOS DE
EXPERIÊNCIA
INVESTIDOR
NOSSA HISTÓRIA—
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Mobile
BasesInternas
Social
Internet das coisas
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Social
Internet das coisasBases Internas
Mobile
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SocialBig Data
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Fo
to: M
arco
s M
end
ez /
EP
A .
COPA DO MUNDO2014
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COPA DO MUNDO
INTELIGÊNCIA—
Blog internoRelatórios DiáriosSocial Real Time
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COPA DO MUNDO
EM NÚMEROS—
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COPA DO MUNDO
ANTES DA ABERTURA—
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COPA DO MUNDO
ABERTURA—
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COPA DO MUNDO
ANTES DA ABERTURA—
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COPA DO MUNDO
ABERTURA—
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COPA DO MUNDO
BRASIL x CHILE—
28JUN
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INSIGHTS
LESÃO NEYMAR—
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INSIGHTS
DILMA, É TÓIS—
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ANÁLISE PREDITIVA
MANIFESTAÇÕES—
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COPA DO MUNDO
PRINCIPAIS RESULTADOS—
Acompanhamentoem tempo realdo evento
Levantamentode insightsestratégicos
Identificação detendências para apoioa decisões de segurança
Análiseespecializadaalém dos dados
1
3
2
4
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CORRIDAPRESIDENCIAL2014
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O mundo se comunica pelas redes sociais, nas eleições não poderia ser diferente. A modernidade chegou à campanha.João Otávio de Noronha,Ministro do TSE duranteas eleições de 2014
”
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CORRIDA PRESIDENCIAL 2014
EM NÚMEROS—
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REVIRAVOLTA
EDUARDO CAMPOS—
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INSIGHTS
IDENTIFICAÇÃO DE SENTIMENTO—
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TRACKING
AVALIAÇÃO DE EFICÁCIA DA CAMPANHA—
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INSIGHTS
TEMAS PRIORITÁRIOS POR REGIÃO—
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AVALIAÇÃO DA PERFORMANCE
DOS CANDIDATOS PARA DEBATE—
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CORRIDA PRESIDENCIAL 2014
PRINCIPAIS RESULTADOS—
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CORRIDA PRESIDENCIAL 2014
ÚLTIMO DEBATE NA TV—
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/hekima
@hekima